SWOT Analysis of Forever 21: Fashion Industry Leader

Previously we saw the SWOT analysis of Zara, today let’s review the SWOT analysis of one of its biggest competitors- Forever 21.

Forever 21 is one of the most known brands in the fashion industry. It sells clothes of the latest trend and style at affordable prices. The company has a variety of products and is a fast-fashion brand.

The company has a great brand image and is known for its marketing strategies across the world. Marketing is an essential part of any business. After the company started selling products online it saw a boom in sales. Hence we can learn that digital marketing and online presence are a must. If you also want to learn about digital marketing do check out the Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.

In this blog, we will look at the SWOT analysis of Forever 21, before that let’s know about the company more.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 18, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.