SWOT Analysis of Escorts: Large Multinational Conglomerate

The last time we did the detailed SWOT analysis of Ashok Leyland – The 2nd Highest Manufacturer of Commercial Vehicles in India, in this blog, we will do a detailed SWOT analysis of Escorts.

Founded by Har Prasad Nanda, Escorts Limited is one of the largest Indian multinational cartels which operates in the sector of railway equipment, construction machinery, and agricultural machinery. They’ve been operating since 1944. In the year 1951, Escorts Ltd. entered India and established India’s first Agri machinery farm in Delhi. 

Another facet that made Escorts a globally recognized firm is its digital marketing strategies. Many multinational companies and firms are shifting towards digital means of marketing as the world is shifting to online. If you’re also interested to know how it works, then check out our Free MasterClass on Digital Marketing 101 by our one and only Founder and CEO of IIDE, Mr Karan Shah.

If you want to know how Escorts Ltd. became a globally recognized brand and made its market presence in this vast field of giant machinery production, then you’re at the right place. In this blog, we’re going to get all our answers by decoding their SWOT analysis and competitor analysis.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Sep 18, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.