
How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations.
While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity.
The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling.
Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati.
She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos
So, Let’s start with what Amul as a company is all about.
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Extensive SWOT Analysis of Godrej Consumer Products
Previously we saw SWOT Analysis of Body Shop, this time we will look at the SWOT analysis of Godrej Consumer Products Limited.
Godrej Consumer Products Limited Company is a leading consumer goods company in India. The company operates in personal and household care products in the domestic and international markets. The name of the company is known by the surname of the company founder itself. Godrej company turnover of FY2020 is 54.74 mentions the value in billion Indian rupees.
Godrej has created a strong brand identity and visibility with the help of proper marketing. In today’s corporate world marketing is an effective tool that can change the picture of a brand. To learn more about marketing and its digital aspect, do check out Free Digital Marketing Masterclass by Karan Shah the CEO and the founder of IIDE.
To better understand the reasons behind the success of Godrej and its expansion in various sectors, let’s look at the SWOT analysis of Godrej Consumer Products Limited.
Aditya Shastri
Aug 9, 2025

SWOT Analysis of Gloria Jeans Coffees: 360-Degree Review
Last time we saw the Business Model of Zomato, today let’s look at the SWOT Analysis of one of the most famous coffee houses in the world- Gloria Jeans Coffees.
Gloria Jeans Coffees company is one of the most loved and leading coffee houses in the world, who is majorly serving different types of nourishing coffees across more than 50 countries.
The company has a lack of visibility due to its weak online presence, in today’s world digital marketing is very important for the growth of any business. If you want to learn more about digital marketing and its different aspects, do check out Free Digital Marketing Masterclass by Karan Shah the founder and the CEO of IIDE.
In this case study we will look at the SWOT analysis of Gloria Jeans Coffees but before that let’s learn some more facts about the company.
Aditya Shastri
Aug 9, 2025

Complete SWOT Analysis of GlaxoSmithKline
The GSK is known for its production of medicines all over the world. The SWOT Analysis of GlaxoSmithKline helped them achieve all the positions in the market. The company is renowned for its tough competition in marketing and has its vision on how far a company can withstand the pressure or threats in the market.In this blog let us try to understand the SWOT Analysis of GlaxoSmithKline but before that let’s have a brief insight into the company.
Aditya Shastri
Aug 9, 2025

Complete SWOT Analysis of GHCL – A Leading Chemical Company in India
In our previous article, we studied a detailed SWOT Analysis of BMW. Today in this article we will study about SWOT Analysis of GHCL. We will also take a look at quick stats, products as well as company history.GHCL Limited was established on 14th October 1983 and has managed itself as an unbounded group with market capitalism of almost 3000 crores. They have their footprints in various industries like Chemical, Textiles, and Consumer product businesses.As a prominent leader in the textiles and consumer product business, their marketing strategies were the key to their business. The world is changing, so is marketing, if you are interested in learning about the latest – check out our Free Masterclass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.In this blog, we’ll learn about the SWOT Analysis of GHCL. Before we begin, let’s learn about GHCL’s company, its founding, products, financial status, and competitors.
Aditya Shastri
Aug 9, 2025

Elaborated SWOT Analysis of Generali – A Global Insurance Company
Earlier, we had explored a complete SWOT analysis of Metlife also known as the house of insurance. This time, we are going to explore the SWOT analysis of Generali – one of Italy’s leading health insurance providers.Generali Insurance Company is a public general insurance company whose headquarters are located in Italy and the company has its presence in more than 50 countries in the world including India. Over the years, despite technical innovation and development, they managed to keep their position in the market and give strong competition to others only because of a strong marketing strategy. In this modern era, technology and marketing go hand in hand. If you are interested in learning about marketing – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.The blog will mainly focus on the strengths, weaknesses, opportunities and threats surrounding Generali. But before that, let us take a look at the company, its history, products, services and financial success.
Aditya Shastri
Aug 9, 2025

SWOT Analysis of GEICO: Fast-Growing US Auto Insurer
Last time we studied the SWOT analysis of La Poste which is the postal and express courier services industry in France. This time around, let us dive into the detailed study or SWOT analysis on GEICO. Let’s get started.The second-largest auto insurer – GEICO is the market leader and serves the people in the US with insurance products that are low in rates but with superior quality. The main mission is the satisfaction of their customers. Along with this, it also wants to benefit society at large which includes providing equal employment opportunities.GEICO ads are known mainly for their creativity and marketing efforts. So if you are interested in learning the latest marketing efforts which are digital marketing – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.Before we go into the SWOT Analysis of GEICO, let us know about GEICO as a company.
Aditya Shastri
Aug 9, 2025

SWOT Analysis of Gayatri Projects: Construction Leader
Previously we looked at the elaborated SWOT analysis of Kesoram Industries, One Of The Pioneer Companies In India. Now, let us hop over and look at the elaborated SWOT Analysis of Gayatri Projects.Gayatri Projects is an Andhra Pradesh based construction company undertaking construction activities on a larger scale. The construction company has been undertaking civil and engineering works for various state governments, central governments, and public/autonomous bodies/corporations for the past 33 years. Another aspect that has made Gayatri Projects a giant today is marketing. Marketing changes as the world goes online, and when you want to stay up to date – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.Want to see how Gayatri Projects has succeeded in the construction industry? In this blog, you will learn about the SWOT analysis of Gayatri Projects. Before we get started, learn more about the Gayatri Projects company, how it was established, its products, financial position, and its competitors.
Aditya Shastri
Aug 9, 2025

SWOT Analysis of GAIL: Major Natural Gas Company in India
We have previously written a comprehensive case study on the marketing strategy of GAIL. This time we are back with another article on the SWOT analysis of GAIL.
The PNG gas which is coming in our house gas pipeline or the LPG gas which is connected to our stove is produced by GAIL. GAIL – Gas Authority Of India Limited is one of the largest natural gas companies in India. Their consistent efforts and determination to serve people have made them rank 45th in the India 100 2021 ranking of the most valuable and influential brands.
Another attribute that made GAIL the giant is its marketing efforts. As the world is moving online, the way marketing is done is changing and if you are interested in learning about the newest – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.
In this blog, we will look at the SWOT analysis of GAIL but before that let’s look at some of the facts about the company.
Aditya Shastri
Aug 9, 2025

SWOT Analysis of Furlenco: Indian Online Furniture Rental
In our previous blog, we did a comprehensive study on the SWOT Analysis of the largest broadband communication company in the United States, Spectrum. Here we will understand the SWOT Analysis of Furlenco.Furlenco is an internet furnishings condominium platform. Living and wanting higher is less difficult now with Furlenco. Furlenco is a one of a kind type of furnishings company that allows human beings to begin residing higher than today with the aid of giving clients domestic decor and award-triumphing furnishings on rent. All the furnishings are designed with the help of experts in the furniture industry. The fundamental awareness of Furlenco is the advertising of used Furniture. As the sector has grown to become so has advertising as well. Today digital advertising is one of the pinnacle abilities that one has to learn. If you need to study the fundamentals of digital marketing then check out our free master class on Digital marketing 101 by CEO and founder of IIED, Karan Shah.In this case study, we will learn about the SWOT analysis of Furlenco. But first, let us know about the company and the product better.
Aditya Shastri
Aug 9, 2025

Frooti SWOT Analysis: Strengths and Weaknesses
Frooti is owned by an Indian brand known as Parle Agro Private Limited, it was launched in 1985 in tetra packs. It is one of the most famous mango drinks and is a Flagship product of Parle.
In this blog, we will discuss the SWOT analysis of Frooti and how each segment has aided in Frooti’s growth as it gives a way forward for them to analyze and improve upon their threats and weaknesses and use their strength and opportunity to their advantage.
Aditya Shastri
Aug 9, 2025

SWOT Analysis of Freshtohome: Online Meat & Seafood Seller
We have previously written an article on the SWOT analysis of HelloFresh – a publicly-traded German meal-kit company. This time we are back with another blog on the SWOT analysis of Freshtohome.Freshtohome is an online meat & seafood products seller in India that originate in Bangalore, India. Their 100% fresh seafood, mutton, poultry, steaks and fillet are delivered straight from the farm without any harm. Today, Freshtohome has become India’s No.1 fresh fish & Meat home delivery business. Freshtohome marketing tactics have been updated with the latest trends. Freshtohome markets its product offline as well as online. But, Freshtohome’s central focus has been digital marketing strategies since the beginning of digital marketing popularity. However, if you feel the urge to grasp more knowledge about digital marketing. Give a shot to our Free Masterclass on Digital Marketing especially prepared and brought to the table for beginners by our CEO Karan Shah.This blog has been written to gain a thorough understanding of Freshtohome company, its products, its popularity, net revenue, and to give an authentic picture of the SWOT analysis of Freshtohome.
Aditya Shastri
Aug 9, 2025

SWOT Analysis of Fortis Healthcare: Detailed Explanations
Last we looked at the business model of Amway, this time we will look at the SWOT analysis of Fortis Healthcare.
With 45 healthcare facilities throughout the country, Fortis Healthcare is the leading integrated healthcare service provider in India. Since the pandemic, Fortis Healthcare has done its best to help India fight Covid-19 by providing services to its patients and opening vaccination centers.
The company has made its brand image by its efficient services and proper digital marketing, in the pandemic the company created its strong image. Digital marketing is an essential part of the growth of any business, if you want to learn more about digital marketing check out Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.
Strategic planning is very important for the successful growth of a healthcare organization. In the last year, the market has seen a rising net cash flow of Fortis Healthcare. To know further about its growth, you need to understand the strengths, weaknesses, opportunities, and threats of Fortis Healthcare, but before we dive into the SWOT Analysis, let’s get to know a little bit more about the company.
Aditya Shastri
Aug 9, 2025
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