Latest Case Studies

Universal Pictures’ marketing strategy focuses on leveraging digital media, strategic partnerships, and immersive experiences to promote their films. This approach ensures broad audience reach and engagement, maintaining their position as a leader in the entertainment industry. The case study delves into their effective marketing tactics and recent campaigns.

Founded over 150 years ago, the Tata Group is one of India's most respected and diversified conglomerates, spanning a range of industries from steel to software, tea to Tata Motors. But how does such a legacy brand stay relevant in 2026? Let’s break down the SWOT analysis of Tata Group to understand what keeps it strong, where it struggles, and what it needs to look out for. A must-read for every business student and entrepreneur aiming to learn from legacy brand strategies.

Some brands have grown exponentially since their inception. Hyundai is one of them. How did they manage it? What did they do to increase their customer base? What did they do to keep their consumers coming back? We think Hyundai’s Marketing Strategy played a significant part in all this, especially its digital marketing strategy. This article analyses a few digital marketing strategies used by the company to give you an insight into what they have been doing. About Hyundai Hyundai Motor Company or popularly known as Hyundai is a South Korea-based multinational company that deals in the manufacturing of automobiles. Founded in the mid 20th century by Chung Ju-Yung, the company has its headquarters in Seoul, South Korea with Chung Eui-sun as the chairperson and Eon Tae-ha and Jae Hoon-chang as the CEO and president. Hyundai Motors has its roots in countries like Turkey, South Korea, China, North America, India, the Czech Republic, Russia, and Brazil. Hyundai sells its vehicles in 190+ countries through 6,000 dealerships and showrooms. Hyundai presently has eight research facilities in Korea and four foreign centers, including the Hyundai America Technical Center in Ann Arbor, Michigan, and the Hyundai California Design Center in Fountain Valley, California. Hyundai’s automotive technology centers employ about 4,100 researchers and operate on 5% of the current revenue budget. Now that we are discussing Hyundai, let’s take a look at their marketing strategy too. What’s new with Hyundai? Here’s what was buzzing around Hyundai recently: 10th July 2023 : Hyundai develops a compact SUV in India to increase market share as competitors gain ground. 22nd Dec 2022 : Hyundai has announced a price increase for all vehicles beginning in January 2023. 23rd June 2023 : Hyundai Exter SUV production begins: July 10th launch 17th July 2023: 2023 Hyundai Santa Fe revealed with a radical redesign 14th July 2023 :The Hyundai Electric Car you will hear coming. Let’s now understand the target audience of Hyundai better with the help of a buyer persona.

Amazon’s business model blends mass-market retail, broad third-party marketplace services, subscription membership (Prime), online advertising, and cloud computing (AWS). This mix enables Amazon to offer a vast selection and low prices, fuel recurring income, and capitalise on high-margin segments. Scalable logistics, strong data analytics, and AWS’s profitability unlock market leadership and long-term growth. Want the full breakdown? Keep scrolling to uncover the strategy secrets behind it. Learn From Asia’s #1Digital Marketing Institute AI-Based Curriculum Dive in to the future with the latest AI tools Placement at top brands and agencies & more... Watch Free Masterclass Talk to counsellor

Xiaomi Corporation, one of the most influential consumer electronics brands globally, continues its journey from being a “budget smartphone disruptor” to an integrated tech ecosystem player in 2026. With strong roots in smartphones, smart homes, IoT, and now electric vehicles (EVs), Xiaomi is redefining its position in the competitive global market. In this blog, we’ll explore Xiaomi’s internal strengths and weaknesses, as well as the external opportunities and threats it faces in 2026. Whether you’re a business student, marketing enthusiast, or tech strategist, this analysis offers valuable insights into how Xiaomi balances growth, innovation, and brand transformation. Before diving into the blog, we would like to inform that the research and analysis of this content is done by Srishti Kumari, who is a studen on IIDE's Online Digital Marketing Course. If you like this read, please reach out to Srishti on LinkedIn to apprecieate her. She will be over the moon.

HelloFresh prioritised profitability by streamlining its marketing, cutting costs, and shifting its product mix toward ready-to-eat (RTE) offerings. Primary channels included email marketing, SEO, and influencer partnerships, with a strategic focus on retention. By educating users on healthier, convenient food options, HelloFresh positioned RTE as a solution for busy lifestyles.

Myntra leads India’s online fashion with AI personalisation and influencer-driven campaigns that make shopping feel personal. This case study examines Myntra's marketing strategy, analysing its unique marketing approaches and digital marketing tactics.

Reliance marketing strategy combines digital, traditional, and experiential channels to build a seamless ecosystem across telecom, retail, fashion, and entertainment. Leveraging app notifications, influencer campaigns, OTT streaming, and omnichannel retail, the brand drives engagement, loyalty, and innovation, with future growth opportunities in AI, AR/VR, quick-commerce, and sustainability. Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Neelam Ranka, a current student in IIDE’s Post Graduation in Digital Marketing Course (Mar’ 2025 Batch). If you find this case study helpful, feel free to reach out to her with a quick note of appreciation for her fantastic research - she’ll love the kudos!

Mahindra & Mahindra is a prominent multinational company known for its innovations in automotive, agriculture, and IT. The brand continues to lead in sectors like tractors and utility vehicles, but how does it fare in the competitive landscape of 2026? This SWOT analysis provides a clear view of Mahindra’s strategic position, valuable for entrepreneurs and business students alike, as they navigate the company’s strengths, weaknesses, opportunities, and threats.

Coca-Cola’s business model is built on a global distribution network, strong brand recognition, and diverse product offerings. The brand leverages strategic partnerships, cost-effective manufacturing, and targeted marketing to dominate the beverage industry. Coca-Cola’s model ensures high profit margins while maintaining market competitiveness. Discover how Coca-Cola’s strategy fuels its success.

Cred is an Indian startup company that works on making the life of credit card users easy. Currently, the start-up is in its growth stage and is backed by some of the most well-known venture capitalist firms from all over the world.  Lately, they have been implementing a number of marketing strategies that have helped it gather some great traction.  That’s why in this case study, we’ll be understanding Cred in greater detail by going through its business model and the marketing strategies that have caught the world’s attention for their quirkiness.  So, let us begin this case study by first learning more about Cred.

Continuing our exploration of renowned biscuit brands, after delving into Parle’s comprehensive SWOT analysis, today we shift our focus to unveil the SWOT Analysis of Oreo, a globally acclaimed and highly sold biscuit phenomenon. Oreo is one of the biggest biscuit companies owned by Cadbury in India. It is a sandwich cookie filled with cream. Originally owned by Mondelez International. The Oreo was introduced on March 6, 1912. It has a global market selling in 165 countries. Oreo was launched in India in 2011. Oreo is the most loved and famous biscuit in India. Oreo is one of the famous biscuits brands on social media with 3.2 Million followers. Do you know what makes Oreo have this number of followers? The answer is Oreo’s effective application of digital marketing strategies. If you also want to learn about digital marketing, do check out Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE. In this blog, we will look at the SWOT analysis of Oreo, but before that let’s have a look at the company overview.