Comprehensive Marketing Strategy of Bajaj Auto

Have you heard about the popular Bajaj Pulsar? If yes, awesome! If not, you’re missing out. So, let’s learn more about the company that designed and produced Bajaj Pulsar, the country’s most popular and affordable, two-wheeler vehicle.

Bajaj Auto Limited, situated in Pune, Maharashtra, is an Indian multinational two-wheeler and three-wheeler manufacturing company. 

 It manufacturers the following:-

  • Motorcycles
  • Scooters &
  • Auto rickshaws.

It was established in Rajasthan by Jamnala Bajaj in the 1940s. Today, the world’s third-largest manufacturer of motorcycles is Bajaj Auto and the second-largest in India.

Want to learn more about the Marketing Strategy of Bajaj Auto? Read on to learn more about Bajaj Auto. 

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Apr 19, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]