Latest Case Studies

Subway is a fast-food franchise with locations all over the world. Salads and submarine sandwiches are available at this American restaurant. Doctor’s Associates, Inc. owns and operates this private company on a global scale. Subway wanted their customers to be able to make their own sandwiches.  In this case study, we will be discussing about the marketing mix of Subway in a detailed structure. If you want to learn how these global brands succeed, pursuing an MBA in digital marketing can help you build strategic and practical marketing skills.

Jet Airways (India) Ltd is a Mumbai-based international airline. It was once India’s largest airline. From its main hub at Chhatrapati Shivaji International Airport and secondary hubs at Chennai International Airport, Indira Gandhi International Airport, Kempegowda International Airport, and Netaji Subhas Chandra Bose International Airport, it operated over 300 flights per day to 74 destinations worldwide. To better understand the reasons for the company’s continuous growth, let’s look into the SWOT Analysis of Jet Airways, which is required for any company to survive and thrive in the market. A SWOT analysis is used to assess a company’s strengths, weaknesses, opportunities, and threats. Its primary goal is to assist organizations in gaining a thorough understanding of all the factors that influence business decisions. So, in this case study, we’ll learn about Jet Airways and the SWOT Analysis of Jet Airways. So, Let’s get started. To build a strong foundation, enrolling in an online digital marketing course can help you understand key concepts like SEO, social media, and paid ads.

Exclusive SWOT Analysis of Giordano- Italian Fashion Brand Previously we saw the SWOT Analysis of the biggest fast-fashion brand Zara, this time we will look at the SWOT analysis of Giordano. From commencing its business as an online marketplace for cloth to being Asia’s largest online clothing company. Giordano has come a long way. They manufacture all kinds of apparel for men, women and kids. In this case study, we will look at the SWOT analysis of Giordano and how it has created its path of success worldwide but before that let’s know some more facts about the company. If you want to learn how brands achieve such success, enrolling in an online digital marketing course can help you build practical skills and industry knowledge.

Dunkin Donuts marketing strategy focuses on a strong brand presence through digital marketing, including SEO, social media campaigns, and partnerships with influencers. They utilise targeted advertising through Google Ads and Facebook Ads to enhance brand visibility and engagement. The brand positions itself as a convenient, affordable coffee and donuts option, emphasising quality, consistency, and speed. Dunkin' also promotes seasonal offerings and limited-time products to create excitement and drive foot traffic, while maintaining a connection with its audience through loyalty programs and community-driven campaigns.

Uber, formerly known as Uber Cab has become the face of the taxicab industry in over 60 countries. This company has achieved groundbreaking success with its unique marketing strategies.  In this case study, we will be discussing about the Company and 4Ps of the Marketing Mix of Uber.  Before getting into the main segment, let’s just have a quick overview of the company. If you want to master such business strategies, pursuing an MBA in digital marketing can help you gain practical industry insights and skills.

Tech Mahindra Ltd. (TechM) is an information technology (IT) services and solutions firm headquartered in Pune, Maharashtra. This blog is about the in-depth swot analysis of Tech Mahindra. This company offers the services, its outsourcing, implementation, and management of infrastructure-as-a-service, integrated technology solutions, BPO services, platforms, networks, services, and mobile value-added services. TechM offers next-generation solutions such as cloud computing, big data, content management, networking, digital, enterprise software, device testing and certification, and the Internet of Things (IoT).  The company offers services for a variety of industries, including banking, financial services, and insurance, communication services, energy and utilities, healthcare and life sciences, manufacturing, public sector, and government, hospitality, retail, and consumer packaged goods, sports, technology, high tech, media and entertainment, travel, transportation, hospitality and logistics, and oil and gas.  If you want advanced skills and leadership roles, pursuing an MBA in digital marketing can help you build a strong, future-ready career.

The main goal is to help you gain insights into SafeGold’s move from an unknown fintech company in 2017 to the fastest-growing fintech company in India in 2022. How SafeGold gained the trust of Indian gold investors, you’ll get all the information in this blog.  In 2020, the pandemic outbreak hit the World’s economy and most businesses shifted to online mode. And as the world goes online, the demand for online digital marketing skills also goes up. Today, there is plenty of demand for digital marketers. If you are also interested in making a career in  Digital Marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.  Before we begin our deep dive, let us start by learning SafeGold’s story, its investors, its partners and its digital presence.

Dyson Limited, headquartered in Malmesbury, England, is a British technology company founded in the United Kingdom by James Dyson in 1991. It’s a Technology company that makes air purifiers, vacuum cleaners, hand dryers, bladeless fans, hairdryers, heaters, and lights.   Dyson Ltd has expanded globally, with items distributed in more than 50 countries, including Spain, Canada, Belgium, France, the Netherlands, and Germany. Decide to export to competitive markets like the United States, China, and Japan. Despite this, Dyson Company continues to thrive in competitive markets, and its profits are increasing year after year. Over the years, the company has evolved from a one-man operation with a single product concept to a global technology firm with over 1000 engineers. Engineers and scientists make up part of the company’s ever-expanding team. More of them means more ideas, which means more invention. Dyson had over 12,000 employees worldwide as of February 2018. Before going through the SWOT Analysis of Dyson,  let’s see about the competitors of Dyson.

Flipkart started by selling a variety of products like music, cell phones, and movies but as eCommerce took a massive leap in the industry, Flipkart took the opportunity and extended its product line to a variety of categories. Now it has become one of the leading online retail companies in India. In this blog, we will discuss the Marketing‌ ‌Mix‌ ‌of‌ ‌Flipkart, so let’s get started with discussing about the company in brief:

Snitch’s marketing strategy smartly blends social media storytelling, influencer marketing, performance ads, and omnichannel presence to capture the attention of young Indian men looking for trendy, affordable fashion. By focusing on speed-to-trend fashion cycles and building a fun, relatable brand voice, Snitch has successfully positioned itself as India’s answer to fast-fashion giants. Before diving into the marketing strategy of Snitch, I’d like to inform you that the research and initial analysis for this piece were conducted by Yashika. She is a current student in IIDE's Post-Graduation course (January 2024 Batch). If you found this case study on Snitch’s marketing strategy, feel free to reach out to Yashika  to send a quick note of appreciation for her fantastic research - she’ll appreciate the kudos!

Milo, a beloved global brand, has long dominated the malt beverage market, particularly in Southeast Asia. Known for its positioning as a nutritious energy drink, Milo maintains a significant market share. But with evolving consumer preferences and increasing health consciousness, can it continue to lead the market? Entrepreneurs and business students should delve into this SWOT analysis to understand Milo’s strategic position and market dynamics in 2026.

Zara is the world's largest fast fashion brand, generating EUR 27.77bn across 1,900 stores in 96 markets. Yet March 2025 showed sales slowing to 4%, down from double-digit rates, as Shein and Temu capture younger shoppers. Can the pioneer maintain its edge against ultra-low-cost disruptors in 2026?  This Zara SWOT Analysis gives entrepreneurs and business students the strategic framework to understand how speed-to-market innovation fights brutal price competition.