Latest Case Studies

CarMax, founded in 1993 by Austin Ligon and Richard Sharp, remains the United States' largest used-car retailer, celebrated for revolutionizing the industry with its "no-haggle" pricing and transparent process. Serving millions of car buyers annually across 240+ locations nationwide, CarMax has transformed the used vehicle market through transparency and customer trust. In 2026, CarMax continues to dominate with omnichannel retail and data-driven inventory management. How is the retail giant adapting its "phygital" omnichannel strategy to survive a volatile market? This analysis explores the strategic crossroads CarMax faces today - essential reading for business students and automotive entrepreneurs.

PTT, a state-owned energy giant in Thailand, remains at the forefront in the Asian oil, gas, and renewable sectors in 2026. Ranging from upstream energy exploration to electric vehicle charging infrastructure, as well as investing in green technologies, PTT is setting the pace for the future energy landscape in the whole of Southeast Asia. What is it, though, that makes PTT so different in 2026? Are sustainability requirements helping to unlock fresh opportunities, or are they ratcheting up the challenges facing PTT’s oil and gas businesses? How might aspiring entrepreneurs and students take inspiration from PTT’s changing approach? This SWOT analysis distills complicated findings into easy-to-understand takeaways that you can use in business planning, marketing, learning from case studies, and more. Stay with us to learn how PTT is preparing for the future.

Budding fashion designers pay attention! You have awesome ideas and a great sense of style but are you winning on Instagram? Instagram, one of the biggest Social Media Platforms is surely one of your go-to’s for design inspiration and we’re sure you know how important the platform is to showcase your designs, win new clients and get a big break. But if you’re struggling with kicking off your IG profile, you probably need a change in strategy. Don’t fret, we’ve already done the work for you! We’ve looked at some of our favorite Indian Fashion Designers On Instagram with expert digital marketing goggles to find the winning strategies that you can use on your IG page. 8 Instagram Accounts Budding Fashion Designers Can Learn From In 2026 1: @sabyasachiofficial Just thinking about the brand Sabyasachi gives us goosebumps. Sabyasachi’s designs scream “Royalty” and that’s exactly what their IG page portrays as well. This gives us our first lesson in digital marketing – whatever style or adjective your designs speak about, portray that in your marketing activities. Are your styles Quirky? Fun? Elegant? Comfortable? Find a way to portray your brand style on your IG page – not only in the images you post but also in the post captions, hashtags, and IG stories. @sabyasachiofficial page also follows a “post in 3s” rule – they always post 3 aesthetically similar images in one go. This ensures consistency throughout the page and avoids the breaking of multi-post pictures (when 1 image is broken down into many smaller images and posted together). We also love how prompt the page is to address queries related to the products on posts. Sabyasachi has another page called @bridesofsabyasachi to showcase all the brides who wear the label. 2: @taruntahiliani Tarun Tahiliani’s IG page also gives a similar aura as Sabyasachi but we love their photo concepts so much more. Every collection they post about has a certain vibe to it or depicts some kind of scene. This gives great creative leeway to the creators and also avoids monotony on the page. Their photo captions are rich and exquisite and they too, post in bursts of 3 images. One of the things we loved about the page is the occasional videos that display the intricate details in their products – this gives us a taste of their designs, allowing us to appreciate the products much more. However, we wish they were more receptive to the questions asked in the comments. View this post on Instagram A post shared by Tarun Tahiliani (@taruntahiliani)

In a previous article, we learned about the detailed SWOT analysis of Sprite. In this blog, we are going to further elaborate on the Marketing Strategy of Sprite – as the biggest lemon & lime flavoured soft drink competing against 7UP. The ultimate key purpose is to gain insights into the Sprite brand and how it came about. It is currently the sixth best-selling soft drink brand worldwide and is aiming to become the world’s largest lemon & lime soda producer across the world with the help of its extensive marketing efforts as Coca-Cola’s second best-selling product. It’s not a surprise that everything has become digital since Covid hit and most businesses are going online. As lockdowns became the new reality, businesses and consumers went digital which resulted in an increase in e-commerce from 14% to 17% in a period of a year. Providing and purchasing more goods and services urged a cry for digital marketing.  Marketing is now more crucial than ever and is the backbone of many online businesses. If you are interested in learning new-age digital marketing, then you should definitely take a look at IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah. In this blog, we will investigate the full marketing strategy of Sprite. But first and foremost, let us begin by getting to know the company and the brand a little better.

ITC's marketing strategy is a customer-centric approach that focuses on innovation, segmentation, distribution, and social responsibility, leveraging a diversified brand portfolio to create value for both consumers and stakeholders. Key elements include targeted branding for specific segments, strong distribution reach, digital and multi-channel promotion, brand extensions, and strategic partnerships with brand ambassadors.

The marketing strategy of Twitter (now called X) involves all the activities that are undertaken by the company to promote its business, create brand awareness and connect with prospective customers. One should analyse their competitors, create their strategy and set measurable goals before developing their strategy.

Some brands have grown exponentially since their inception. ExxonMobil is one of them. How did they manage it? What did they do to increase their customer base? What did they do to keep their consumers coming back? We think ExxonMobil’s Marketing Strategy played a significant part in all this, especially its digital marketing strategy. This article analyses a few digital marketing strategies used by the company to give you an insight into what they have been doing. About ExxonMobil ExxonMobil is an American multinational oil and gas corporation incorporated in New Jersey, the United States. The company deals in the production and exploration of Crude oil, Oil products, Natural gas, Petrochemicals and Power generation. The company was formed through the merger between Standard Oil company of New Jersey and New York named Exxon and Mobil which was founded by John D. Rockefeller. ExxonMobil has a strong market position with always holding its ranking in the top 5 largest United States corporations by total revenue. It is the largest refiner in the world and one of the world’s Big Oil companies. It operates in most of the countries and has explored every continent for crude and natural gas. As of FY 2015, Exxon has 23 refineries in 14 countries and has a distillation capacity of 136000 barrels per day. Now that we are discussing ExxonMobil, let’s take a look at their marketing strategy too. What’s new with ExxonMobil? Here’s what was buzzing around ExxonMobil recently: ExxonMobil and Linde announce long-term commercial agreement for carbon capture and storage (CCS) ExxonMobil starts up one of the largest advanced recycling facilities in North America ExxonMobil invests in biofuels company LanzaTech ExxonMobil joins the Oil and Gas Climate Initiative (OGCI) ExxonMobil publishes its first-ever Advancing Climate Solutions Progress Report ExxonMobil announces plans to reduce methane emissions by 70% by 2025 ExxonMobil launches a new initiative to support STEM education ExxonMobil is named one of the “World’s Most Admired Companies” by Fortune magazine ExxonMobil is awarded a contract to develop a new oil and gas field in Guyana ExxonMobil’s stock price reaches a new all-time high Let’s now understand the target audience of ExxonMobil better with the help of a buyer persona.

Explore the Spotify business model, delving into its innovative approach to music streaming. Learn about Spotify’s market share, diverse product offerings, and operational strategies in this comprehensive case study of Spotify.

Sprite, a top lemon-lime soda brand, remains strong in 2026. But why does it stand out? Are there challenges ahead? This analysis looks at Sprite's position in the market and how it competes. Entrepreneurs and business students will learn about brand strategies and market trends. Discover how Sprite maintains its edge and what the future holds for the brand. Understanding these insights can help you apply similar strategies to your own business or career.

Founded in the year 1891, by Gerard Philips. Philips is a multinational company, headquartered in Amsterdam. It’s one of the world’s largest electronic companies that is currently engaged in the area of lighting and healthcare.  Philips is a technology company that focuses on improving health and enabling better outcomes from living healthy and home care products. It has over 100 production facilities that are spread across 100 countries which delivers solutions across home care and health care consumers. 

BMW's 2026 marketing strategy relies heavily on digital channels, including SEO, AI-based personalisation, and influencer-led campaigns. Their EV-focused storytelling, Neue Klasse launch, and advanced dealer training set the brand apart. With over 2.1M monthly organic visitors and a 65% increase in paid search, BMW educates consumers while reinforcing its premium EV leadership.

Xbox remains one of the premier names in video gaming, delivering powerful consoles, exclusive franchises, and innovative cloud gaming experiences in 2026. As the market evolves with new technology and increased competition, Xbox’s strategic decisions shape its future. What gives Xbox an edge, and where does it face challenges? This SWOT analysis reveals actionable insights for entrepreneurs, marketers, and gaming enthusiasts.