Latest Case Studies

IKEA's business model focuses on low-cost, high-value offerings with a mix of in-store experiences and e-commerce. By designing functional furniture for the masses, it creates a win-win for both customers and the company. This model has helped IKEA achieve global success, from competitive pricing to a seamless customer experience.

PAYTM marketing strategy combines performance marketing, CRM re-engagement, content marketing, mass media, sports sponsorships, and merchant-led offline visibility to address trust issues and rising competition. The brand uses Google Search and App campaigns, push notifications and SMS, educational content, TV and OTT ads, IPL sponsorships, and in-store QR codes and Soundboxes to reinforce everyday payment usage. The strategy focuses on rebuilding trust and protecting Paytm’s leadership in digital payments amid regulatory challenges and competition from PhonePe and Google Pay. By adopting a reassurance-led, multi-channel approach and gradually promoting financial services through targeted digital campaigns, Paytm aims to stabilise growth and remain top-of-mind in India’s fintech ecosystem. Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Srishty Bharti. She is currently a student in IIDE’s Post Graduate Digital Marketing (BatchMay 2025). If you found this helpful, feel free to reach out to Srishty Bharti to send a quick note of appreciation for her fantastic research – she’ll appreciate the kudos.

Canon’s marketing strategy focuses on shifting from a hardware-led brand to a solution-driven technology partner. The company invests in digital channels, content-led education, influencer collaborations, and experiential marketing to build long-term relationships across consumer and enterprise segments.  In India, Canon combines strong digital engagement with on-ground activations, retail experience zones, and direct sales to expand across Tier 2–4 cities, SMEs, and large enterprises under the 'India Ignited' growth strategy. While campaigns like I #CANwithCanon and Live Office have strengthened brand trust, and challenges around pricing clarity remain. Overall, Canon’s approach reflects a clear move toward subscriptions, cloud services, regional expansion, and service-led growth. Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Shreya Popat. She is a current student in IIDE’s Post Graduate Program in Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Shreya Popat to send a quick note of appreciation for her fantastic research, she’ll appreciate the kudos.

Hero MotoCorp stands as India's largest two-wheeler manufacturer, commanding nearly 29% market share with over 5.4 million units sold in FY25. The brand's marketing strategy masterfully balances traditional mass media with targeted digital campaigns, ensuring visibility across urban and rural markets. Primary marketing channels include SEO-optimized content marketing, influencer collaborations, performance-driven Google Ads, experiential dealer-led activations, and mass-reach television advertising. While excelling in the commuter segment, Hero continues refining its approach to capture premium, performance-oriented, and electric vehicle markets. Before diving into the article, I'd like to inform you that the research and initial analysis for this piece were conducted by Navya Jain, student of IIDE's PG in Digital Marketing (May 2025 batch). Her thorough insights and detailed research have been invaluable in bringing this case study together.

IBM (International Business Machines Corporation) is a global leader in enterprise technology solutions, positioned as an AI-first and hybrid cloud-first company serving Fortune 500 companies, governments, and multinational corporations. IBM achieved $67.5 billion in revenue in 2025 (8% growth) with its generative AI book of business surpassing $15 billion following Q4 acceleration. IBM's marketing strategy leverages account-based marketing (ABM), thought leadership content, LinkedIn B2B campaigns and AI-powered email marketing through Watson Campaign Automation. To educate decision-makers and drive adoption of watsonx AI platform, Red Hat OpenShift (growing 30%+ annually), and IBM z17 mainframe systems. Before diving into the article, I'd like to inform you that the research and analysis for this piece were conducted by Nandini Kadam, a current student of IIDE's PG Program in Digital Marketing (Batch of May 2025). Her thorough investigation into IBM's enterprise marketing transformation has been exceptional kudos to her outstanding research work.

Britannia Industries is India's leading food brand with over 130 years of legacy, commanding a 37% share of the biscuit market. The brand has evolved from a colonial-era bakery into a diversified FMCG powerhouse spanning biscuits, dairy, bread, and snacks.  With Q2 FY26 revenue reaching ₹4,892 crore and net profit of ₹654 crore INDmoney, Britannia leverages digital marketing, emotional campaigns, celebrity endorsements, extensive rural distribution, and sports partnerships to maintain household dominance across urban and rural India. Before diving into the article, I'd like to inform you that the research and initial analysis for this piece were conducted by Mahek Shah, a current student in IIDE's Online Digital Marketing Course (May 2025 Batch). If you found this helpful, feel free to reach out to Mahek Shah to send a quick note of appreciation for her fantastic research. She'll appreciate the kudos.

Tanishq, the Tata Group’s flagship jewellery brand, has built market leadership through a trust-driven marketing strategy focused on emotional storytelling, cultural relevance, and strong omnichannel retail. With 500+ boutiques across 300+ Indian cities and a growing presence in the UAE, USA, Singapore, and Qatar, the brand has helped organize India’s traditionally fragmented jewellery market. It's marketing Strategy includes digital platforms, traditional media, influencer collaborations and premium showroom experiences, while its positioning highlights certified purity, transparent pricing, and progressive, women-centric narratives. This analysis is based on initial research and framework developed by Khushi Shirsath from the IIDE Post Graduate Programme in Digital Marketing (May 2025). Readers are encouraged to acknowledge and appreciate her contribution.

Tata Consultancy Services (TCS) has built its marketing strategy around positioning itself as a trusted, long-term partner for enterprise digital transformation rather than just another IT vendor. The brand leverages thought leadership, industry expertise, and AI-driven innovation to strengthen B2B relationships across global markets. TCS's approach focuses on credibility-building through content marketing, LinkedIn engagement (with over 17.4 million followers as of early 2026), strategic sponsorships, and enterprise events. Currently undergoing significant workforce transformation with 582,163 employees, TCS uses its marketing to reinforce values of reliability, ethical practices, and human-centric technology solutions that drive sustainable business growth. This case study is based on research and analysis by Khushi Maratha, a student of IIDE PG in Digital Marketing (May 2025 batch). If you found this article insightful, feel free to reach out to Khushi with your appreciation positive feedback means the world to aspiring marketers like her.

Parle’s marketing strategy is built on affordability, trust, and mass accessibility, helping it become a global FMCG leader with Parle-G among the world’s highest-selling biscuits by volume and a presence in 100+ countries.  The brand prioritizes scale over premiumisation, relying heavily on television advertising and a powerful distribution network reaching 6–8 million retail outlets. Digital marketing plays a supporting role, while strong trade reach ensures constant availability, high brand recall, and leadership across India’s price-sensitive urban and rural markets Before diving into the article, I'd like to inform you that the research and initial analysis for this piece were conducted by Ishita Mulye. She is a current student in IIDE's PG Digital Marketing (May 2025 Batch).  If you found this helpful, feel free to reach out to Ishita Mulye to send a quick note of appreciation for her fantastic research she'll appreciate the kudos.

JSW Steel remains India's leading integrated steel manufacturer, transforming a traditionally B2B commodity business into a consumer-facing brand. Positioned as a trust-driven, safety-first steel partner, the company has moved beyond price competition through emotional storytelling, retail branding, and consumer education. Their marketing leverages mass media (TV, IPL sponsorships), digital platforms (YouTube, LinkedIn), over 2,000 JSW Shoppe outlets, contractor engagement programs, and rural outreach initiatives.  This omnichannel approach creates consumer pull in a contractor-driven market, building long-term brand equity while reducing dependence on price-based decisions, bolstered by record Q3 FY26 sales of 7.64 million tonnes. The research and initial analysis for this case study were conducted by Himadri Jain, a student in IIDE's Post Graduate Programme in Digital Marketing (May 2025 Batch). If you found this insightful, feel free to reach out to Himadri with a quick note of appreciation she'll value the recognition.

L'Oréal, the world's largest beauty company, commands a dominant position in the global cosmetics industry with €43.48 billion in 2024 sales. Operating across 150+ countries with 37 international brands spanning luxury, mass-market, professional, and dermatological segments, the French beauty giant continues to outperform market growth through innovation and strategic acquisitions. But what makes L'Oréal unstoppable, and where are its vulnerabilities? This comprehensive swot analysis of L'Oréal reveals the strategic factors that define the company's competitive position as it navigates AI transformation, sustainability demands, and intensifying competition in 2026. For entrepreneurs and business students, understanding this loreal swot analysis provides invaluable insights into how legacy brands maintain market leadership while adapting to digital-first consumer behavior.

Sainsbury is a leading UK supermarket and multi-format retailer, serving millions every week. In 2026, Sainsbury leverages quality, innovation, and digital growth to fight fierce competition and inflation pressures. Can Sainsbury defend its market position as consumer habits shift and discounters rise? This sainsburys swot analysis equips entrepreneurs and students with critical lessons from one of the UK's most resilient, evolving brands.