End-to-End Marketing Strategy of Tanishq | IIDE

Titan Industries’ parent firm, Tanishq, is a subsidiary brand. It is an Indian jewellery company that specializes in accessories and is linked to the lifestyle and retail industries. Tanishq was established in 1994 and now specializes in both traditional and contemporary designs.

In this case study, we’ll learn more about marketing strategy of Tanishq by looking at its 4Ps of the marketing mix, as well as its marketing and campaign tactics. So, let’s begin by learning about Tanishq as a business in the next part.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]