IBM Marketing Strategy: Full Case Study & Top Competitors

The International Business Machine Corporation was established in 1911 as a Computer Tabulating Company. It changed its name to IBM in 1924. IBM largely deals in Hardware, Software, Consultancy, and Hosting services. IBM has had an extensive journey so far, having managed to stay in the market for almost a century now. 

In the IBM case study, we shall talk about IBM’s marketing strategy, marketing mix, competitors’ analysis, BCG matrix, marketing campaigns, and social media marketing presence. So without further ado, let’s get started by getting to know the company a little better.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 16, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.