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How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations.
While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity.
The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling.
Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati.
She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos
So, Let’s start with what Amul as a company is all about.
Latest Case Studies
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Everything About Honda Marketing Strategy 2026
Honda’s marketing strategy focuses on digital-first storytelling using SEO, short-form video, and influencer marketing as core channels. The brand educates its audience on the benefits of hybrid mobility, framing its vehicles as the solution to modern environmental concerns.
This approach resonates strongly with eco-conscious consumers, combining innovation with trust to position Honda as a future-ready automotive leader.
Aditya Shastri
Dec 11, 2025
SWOT Analysis of Amazon Prime Video: Insights & Market Position
In our past article, we have presented the SWOT analysis of one of the most popular OTT platforms, Hotstar. This time we will tackle the SWOT analysis of Amazon Prime Video.
Amazon Prime Video is one of the most famous OTT platforms operating since 2006, owned by Amazon Inc. They have always excited their customers by providing on-demand over-the-top streaming content through tracking and updating according to the customer’s preference.
Another thing that made Amazon Prime Video interesting is their marketing efforts. As everything becomes digitised, it is important to learn digital marketing. If you want to learn more about digital marketing and its different attributes do check out Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.
In this blog, we will learn about the SWOT analysis of Amazon Prime Video, but before that let’s know about the company.
Aditya Shastri
Dec 11, 2025
Garnier Unveiled: A Deep Dive into Success with Brilliant Marketing
As in our previous article, we have studied the marketing strategy of DBS BANK. In this article, we are going to discuss the marketing strategy of Garnier, a cosmetics brand owned by L’Oréal. It is known for producing hair care and skin care products.
The process of making your business visible to potential customers is Marketing. The marketing strategy of Garnier includes all the activities the business undertakes to make it more visible.
Marketing is a part of a company’s DNA that can either make it or break it, as users across the world go digital, marketing has followed them to the digital realm as well. If you are interested in new-age digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.
We will learn the overall marketing strategy of Garnier towards the end of this blog. Before we begin our deep dive into the marketing strategy of Garnier, let us start by learning the company’s story, target audience and digital presence.
Aditya Shastri
Dec 11, 2025
Extensive SWOT Analysis of Warner Bros – The World’s Largest Cinematic Treasury
In our previous article, we had done an in-depth SWOT Analysis of the market leader of Malaysian Cellular Networks, Digi. In this article, we will see the SWOT analysis of Warner Bros.
Warner bros inspire us because they continue to be at the top of the game. Even after one hundred years of operation, their success increases year after year, and they continue to produce films and TV shows that captivate audiences and leave us all wanting more. It is now time to take a closer look at this incredible success story.
The company is a market leader all around the world due to its efficient services and strong visibility. In today’s world digital marketing is very important to create a brand image, if you want to learn more about digital marketing and its different attributes do check out Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.
In this blog, we will learn about the SWOT analysis of Warner Bros, but before that let’s know about the company.
Aditya Shastri
Dec 11, 2025
Marketing Strategy of Clinique: STP Analysis & Company Overview
The marketing strategy of Clinique focuses on creating scientifically sound, allergy-tested skincare products. Their approach includes leveraging social media, influencer marketing and targeted digital strategies to connect with their audience, primarily women. Clinique’s dedication to quality and customer satisfaction has solidified its reputation in the beauty industry.
Aditya Shastri
Dec 11, 2025
In-Depth SWOT Analysis of the Airline Industry – 360 Market Analysis
Last time we saw the Marketing Strategies of SpiceJet, today let’s look at the SWOT analysis of Airline Industry.
Airline Industry is one of the most popular and important sectors of any country. Be it any kind of a trip the most preferred option of travel is flights as they are convenient and time-saving. The airline industry plays a major role in connecting us with different countries across the globe and it also adds significantly to our GDP.
Among many reasons, effective marketing by airline companies plays a key role in its rise to popularity. Finding out the best flight for you and booking tickets is all at our fingertips. If you want to learn about digital marketing, check out our Free MasterClass on Digital Marketing 101 by Karan Shah the CEO and Founder of IIDE.
In this blog, we will look at the SWOT analysis of the Airline Industry, but before that let’s have a look at the industry.
Aditya Shastri
Dec 11, 2025
Elaborative SWOT Analysis of KitKat
Everyone has had these crispy wafers covered in chocolate known as KitKat at some point in their lives. Even if you’ve never tried them, you’ve probably seen the commercial “Have a break, have a KitKat.”
KitKat is the most popular chocolate bar from the United Kingdom. It has over 350 gourmet flavours, the majority of which are produced in Japan. These flavours revitalize the brand’s offerings and foster strong customer relationships. But, is it the slogan and the variety of flavors that make the brand so appealing?
To better understand the reasons behind KitKat’s continuous growth, let’s go through the SWOT analysis of KitKat.
A SWOT analysis evaluates a company’s strengths, weaknesses, opportunities, and threats. Its primary goal is to help organizations gain a comprehensive understanding of all the factors that influence business decisions.
So, in this case study, we will learn about the detailed SWOT analysis of KitKat. Let’s get started.
Aditya Shastri
Dec 11, 2025
Exploring Zomato's Business Model in 2026: How It Powers India's Changing Lifestyles
Zomato's business model is built on a customer-centric approach, leveraging technology to connect users with restaurants and delivery partners. This strategy allows them to offer convenient food delivery services while maintaining healthy profit margins.
Zomato achieves this by optimizing its supply chain, expanding its service offerings, and continuously innovating its platform. It uses technology and partnerships to streamline operations. But what’s the secret behind its global reach and strong brand loyalty? Zomato's rapid market expansion and customer base drive consistent growth.
In this blog, we decode Zomato’s revenue model and strategy, shedding light on how it has achieved market leadership.
Aditya Shastri
Dec 11, 2025
In-depth Research on the Business Model of Amul you need to know!
The business model of Amul, renowned for its cooperative structure, has transformed India’s dairy industry. This article delves into Amul’s market share, product offerings, target audience, revenue model, and marketing strategies, providing a comprehensive analysis of the brand’s success and innovation.
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Aditya Shastri
Dec 11, 2025
Marketing Strategy of Head & Shoulders : STP Analysis & Campaigns
In our last post, we learned in-depth information about the marketing strategy of Garnier, a pretty intriguing company. We will discuss in detail the marketing strategy of Head and Shoulders – the No.1 anti-dandruff and non-dandruff shampoo in this article.
This article intends to learn about the marketing strategy of Head and Shoulders (H&S), an American brand, and how it became the first brand to create a product that is effective at removing dandruff but also tackles the underlying cause.
However, identifying the right strategy for marketing your business is often equated with rocket science. What’s the best way to reach the right audience? Want to learn more about digital marketing? Check out Karan Shah’s Free MasterClass on Digital Marketing 101 our CEO and Founder.
Before learning about the marketing strategy of Head and Shoulders, let’s discover more about their objectives and online presence.
Aditya Shastri
Dec 11, 2025
Porsche in 2026: Driving Innovation, Luxury, and Sustainability into the Future
Porsche, a premium German automotive brand, has excelled in maintaining its luxury image while successfully expanding its global presence. Through a mix of traditional advertising, digital strategies, influencer partnerships, and exclusivity, Porsche continues to lead the market in high-performance cars.
Aditya Shastri
Dec 11, 2025
Extensive Marketing Strategy Of Marlboro – Complete Overview
The marketing strategy of Marlboro, a leader in the tobacco industry, focuses on robust advertising campaigns and iconic branding. This article explores Marlboro’s advertising, target market, and overall marketing strategy, highlighting its innovative campaigns and strong market presence.
Learn From Asia’s #1Digital Marketing Institute
AI-Based Curriculum
Dive in to the future with the latest AI tools
Placement at top brands and agencies
& more...
Watch Free Masterclass Talk to counsellor
Aditya Shastri
Dec 11, 2025
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