Latest Case Studies

In our previous article, we analysed the marketing strategy of a really famous brand that is Uniqlo. Similarly, today in this article, we are going to do a detailed analysis of the marketing strategy of the North Face – Never Stop Exploring. The purpose here is to answer the simple questions which are – What makes North Face successful? What are the North Face aims and objectives? What are its marketing strategies? Marketing is something which every brand does and with the increase in digital marketing, brands tend to take advantage of digital marketing tools to try to keep themselves ahead of their competitors. After the global pandemic, there is a significant increase in the use of digital marketing by various companies. If you are looking to enhance your digital marketing skills, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah. In this blog, we will cover the various marketing strategies adopted by The North Face. But before we begin, let us start by learning about the company’s story, its target audience and its vision and mission.

Netflix’s business model is built on a hybrid subscription and ad-supported strategy. This approach allows for affordable access while maintaining profitability. Netflix achieves scale through global content production, strategic price hikes, and ad innovations. It uses data-driven personalization and its Open Connect network to optimize operations. But what’s the secret behind its dominance? Netflix’s diversified approach streaming, ads, and live events drives continuous growth and engagement. Dive deeper and unlock the full story.

Starbucks' business model is built on premium beverage experiences, customer‑centric innovation, and global scale. This strategy enables superior customer loyalty while maintaining profitability and a competitive edge. Starbucks achieves this through tech‑enabled loyalty programs, strategic store redesigns, and streamlined operations. It uses economies of scale, data analytics, and store optimisation to boost efficiency. But what’s the secret behind its brand resurgence? Discover Starbucks’ strategy for global success.

As we all know, Marriott International has successfully been at the forefront of the hospitality industry for an extended time. The Marriott growth strategy has a bigger share in contributing to the success it has achieved over the years. This case study focuses on the Marriott growth strategy, Marriott hotel case study, and its proven marketing strategy. So, let us start by first understanding Marriott International as a company.

UPS was founded more than a century ago and has always been considered among the leading companies in logistics and parcel delivery worldwide. It has undertaken a major strategic reset as of 2024-25. In a world of e-commerce growth, shifting supply chains, and accelerating automation, UPS’s positioning is rapidly changing. Whether you’re a marketing student, business strategist or budding entrepreneur, understanding UPS’s strengths, weaknesses, opportunities and threats offers a real-world case of how legacy firms evolve in the digital age.  Before diving in the blog, I would like to inform that this content was researched and analysed by Akshay Sawant, who is a student of IIDE's Online Digital Marketing Course, May Batch 2025. Feel free to reach out to him on LinkedIn if you find this read useful, he will appreciate the gesture. 

Twitter, now called X has always been the go-to place for news, trending topics, and conversations that shape the world. But since its rebranding and big leadership shake-up, it’s been going through a lot of changes. Some users love the bold direction, while others worry it’s losing its old charm. So, how is X really doing today?In this blog, we’ll break down a simple SWOT analysis of Twitter (X) to see what’s working, what’s not, and where it can still grow. Before we dive into this article, please not that the research and analysis of this case study was done by Dikshika Khanna, who is a student of IIDE's Online Digital Marketing Course, May Batch 2025. If you find this analysis helpful, feel free to reach out to her with a brief note of appreciation; she will appreciate it. 

Marriott International is one of the world’s largest hospitality companies, operating, franchising, and licensing hotels, resorts, and residences globally. As of 2025, Marriott is navigating post-pandemic recovery, shifting consumer preferences, and macroeconomic headwinds. Why examine Marriott’s SWOT now? Because in 2025, the hospitality sector is volatile - rising operational costs, digital disruption, and geopolitical shifts are redefining what success looks like. For entrepreneurs, students, and industry watchers, understanding Marriott’s internal advantages and vulnerabilities, and its external opportunities and threats offers a blueprint for strategy in this sector. Before diving in this blog, I would like to inform that the research and analysis has been done by Berhanu Abebe, who is a student of IIDE's Online Digital Marketing Course, May Batch 2025. If you find this read helpful, reach out to Berhanu and compliment him for his hardwork - he will appreciate it. 

Founded in 2003 by Reid Hoffman and others, LinkedIn is now headquartered in Sunnyvale, California, and is a subsidiary of Microsoft. In 2024–25, it remains the go-to platform for professionals worldwide for networking, job hunting, skill building, and thought leadership. Its mission is “connect the world’s professionals to make them more productive and successful.” A striking stat: in 2024, LinkedIn generated over US$ 16.37 billion in revenue.

CVS Health (previously CVS Corporation) is a leading U.S. integrated health care firm, with retail pharmacy, pharmacy benefit management (PBM), and insurance (via Aetna). CVS is refocusing strongly in 2024–25 in the face of rising medical expenses, regulatory stress, and changing consumer trends. Here in this blog, we are going to discuss where CVS is positioned currently, its internal strengths and weaknesses, and the external factors that it has to deal with. Whether you're an entrepreneur, student, or strategist, this SWOT analysis can inform decisions and uncover where the biggest risks and benefits are. Before delving into the blog, I would like to inform that the research and analysis of this content was done by Savio Devasia, who is a student of IIDE's Online Digital Marketing Course, May Batch 2025. If you find this read interesting, connect with Savio on LinkedIn and give him kudos for this hardwork - he will appreciate it. 

One of the top fast-casual dining options in 2024-2025 is Chipotle Mexican Grill, which is well-known for its "Mission" style Mexican cuisine, bowls, and made-to-order burritos. The brand has grown rapidly, demonstrated robust financial growth, and boosted its market share in drive-thru/Chipotlane and digital sales. However, recent indications of inflation, cost increases, and consumer reversal have created new difficulties.Why should business students and entrepreneurs care? because Chipotle serves as an example of how to scale profitably under duress while striking a balance between cost control, operations, and menu innovation. Its next three to five years of growth will probably be determined by how it manages the trade-offs now. This SWOT analysis uncovers how Chipotle balances profitability, innovation, and growth in an increasingly competitive fast-casual market. Before you begin reading, please note that the research and preliminary analysis for this article were carried out by Gargi Shukla, a student from IIDE’s Online Digital Marketing Course, May 2025 batch. If you find this article valuable, feel free to reach out to Gargi Shukla with a note of appreciation for her excellent research - she’d love to hear your feedback!"

Nintendo isn’t just a gaming company it’s a childhood memory, a global icon, and a brand that has shaped the way millions experience play. As we step into 2025, the gaming world is changing faster than ever. The Nintendo Switch 2 is here, new technologies are reshaping gameplay, and competitors like Sony and Microsoft are pushing boundaries. But what makes Nintendo so timeless? How does it keep its magic alive while facing the realities of a modern gaming world? Let’s dive into this SWOT Analysis of Nintendo to uncover what drives its success, what holds it back, and where it can go next. Before we jump into the analysis, I’d like to acknowledge that the research and groundwork for this article were carried out by Jinay Dutia, a current student of IIDE’s Online Digital Marketing Course, May Batch 2025. If you find this blog insightful, do take a moment to connect with Jinay Dutia and share a note of appreciation for his excellent research - he’d love to hear your feedback!

Xiaomi's marketing strategy centers on providing high-quality products at affordable prices, utilizing online sales, fostering a devoted fan base through social media and word-of-mouth, creating demand with limited-quantity flash sales, building an AIoT ecosystem to promote brand loyalty, and adapting localization for different markets, particularly in India.  Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Soham Chavan. He is a current student of IIDE's PG Program (December 2024 Batch). If you find this case study helpful, feel free to reach out to Soham to send a quick note of appreciation for his  fantastic research - he’ll appreciate the kudos!