Latest Case Studies

The Body Shop is not just another beauty brand. It’s one of those rare companies that brought ethics into skincare long before it became a trend. Loved for its cruelty-free products, community trade initiatives, and natural ingredients, The Body Shop has created a movement more than just a business. But have you ever paused to think how The Body Shop rose to global fame? And more importantly, how is it doing in today’s highly competitive beauty market? Well, in this blog, we’re going to break it all down with a detailed SWOT analysis of The Body Shop - looking at its Strengths, Weaknesses, Opportunities, and Threats in 2025.

Sephora's 2025 marketing strategy thrives on AI personalisation, omnichannel commerce, and diversity-first branding. Social media and influencer marketing dominate digital channels, while retail stores undergo digital transformation. Sephora positions its tech-enabled experiences and inclusive beauty stance as the solution to modern customer expectations, redefining how beauty is discovered and purchased.

Explore Tesla’s innovative marketing strategy that has propelled it to the forefront of the electric vehicle market. This Tesla marketing strategy case study delves into its unique promotional tactics, digital marketing efforts, and strategic campaigns.

Taco Bell, a fast-food giant known for its Mexican-inspired menu, remains a major player in the global market. But what sets Taco Bell apart from its competitors and where does it face challenges? Read on to explore Taco Bell’s SWOT analysis for 2026, offering insights into the brand’s future and competitive position in the fast-food industry.

Tata Motors, one of India's leading automobile manufacturers, is known for its extensive product portfolio ranging from electric vehicles to commercial vehicles. How does it fare in terms of strengths, weaknesses, opportunities, and threats in 2026? This analysis offers key insights into Tata Motors’ current market position and strategies. If you're an entrepreneur or business student, this detailed SWOT analysis is crucial for understanding Tata's competitive edge.

In the previous article, the SWOT analysis of Xbox. In this article, we will discuss the marketing strategy of one of the top video gaming consoles – Xbox by Microsoft. The objective is to help you gain insights into what exactly Xbox did to achieve its current position as one of the world’s leading video gaming brands out there. And obviously, Microsoft’s strategic marketing helped its product- Xbox reach out to its target audience. As people around the world have migrated to the digital sphere, marketing has followed suit. If you too are interested in digital marketing then you should definitely check out IIDE’s Free MasterClass on Digital Marketing, by our CEO and Founder Karan Shah. By the end of this blog, you will know the marketing strategy of Xbox completely. Before diving deep into it, let’s begin with the company’s story, target audience, and digital presence.

Established in 1909, an alluring maquillage has set its business in France. Now it is known for over 500 brands and thousands of products which is called the L’Oréal company. The corporation is known for its high-quality cosmetic products.  The cosmetic company is well-known for its hair products to make up stuff. Its idiosyncratic marketing strategies and campaigns made the brand attain a successful business.  Read this case study on the marketing strategy of L’Oréal to know more about the marketing strategy of the company including its Marketing Strategy, SWOT Analysis, and brief Marketing mix of L’Oréal.  So, now let’s start the case study with a short introduction for L’Oréal.

In the previous blog, we had done elaborated research on the SWOT analysis of Gatorade – a sports-themed beverage & snack company. In this blog, we are going to discuss a detailed SWOT Analysis of Monster – The Second Best Selling Energy Drink. You must have heard “Unleash the Beast”. What comes to mind after listening to this? You are correct. It’s a Monster’s Tagline. Monster is the only particular energy drink that is different with its 34 flavours in the market as it stands as the second best-selling energy drink in the world.  One of the factors that made Monster popular in the market is its marketing strategies. In this digital era where almost every business is going online, digital marketing has become very important in today’s world and if you want to learn and gain more knowledge about it, go over to our Free MasterClass On Digital Marketing 101 by Karan Shah, the CEO and Founder of IIDE.  In this case study, we will learn about the SWOT Analysis of Monster. But first, let us know about the company and the product better.

Maggi’s marketing strategy focused heavily on emotional storytelling, SEO-based content, influencer-led campaigns, and regional targeting to reinforce brand love across India. They tapped into digital nostalgia through YouTube shorts and Instagram reels, reigniting memories of "2-minute magic."

When discussing major global energy companies, Shell is instantly the first to come to mind. As we step into 2026, the company finds itself at a crossroads, still a powerhouse in oil and gas, yet under immense pressure to evolve into a clean energy leader.  This updated SWOT analysis of Shell takes a fresh, straight-talking look at how the company is balancing its legacy strengths with the urgent demands of the energy transition. Whether you’re a business student, entrepreneur, or just someone curious about global energy dynamics, this breakdown will help you understand where Shell currently stands and what could shape its future in the next few years. Before diving into details, the researcha and analysis of this article was donr by Ritika Ahuja, who is a student on IIDE's Online Digital Marketing Course, May Batch 2025. If you find this read helpful, reach out to her on LinkedIn and send her a short appreciation note; it will make her day.

From our previous article, we understood the detailed marketing strategy of Sodexo. In this article, we are looking forward to elaborating on the marketing strategy of Tim Hortons which is a Canadian multinational fast food restaurant chain.  The main objective is to help you gain insights into the growth and marketing strategy of Tim which was initiated by a Canadian Hockey player, Tim Horton. Marketing plays a vital role in a company’s revenue generation. Without a proper marketing strategy, a company’s efforts aren’t valued enough. Marketing is also following the digital realm as the world is shifting to digital platforms. If you are interested in digital marketing then you should definitely check out IIDE’s  Free MasterClass on Digital Marketing 101 by Karan Shah. He is the founder and CEO of IIDE. The marketing strategy of Tim will be wholly explained in this blog. Before we begin with it, let us understand the company’s story, target audience, and digital presence.

Monster Energy’s strategy is fueled by digital marketing, influencer partnerships, and massive event sponsorships.  The brand thrives on social media, targeting youth through engaging content and extreme sports collaborations. Educational campaigns promote energy safety and position Monster as the go-to solution for active lifestyles. Core marketing channels include Instagram, YouTube, event marketing, and partnerships, all aligned with authoritative transparency and trust.