In-Depth Case study on Honda’s Marketing and Advertising Strategy

Introduction

Honda in the Indian 2-wheeler industry, is the subsidiary of Honda Motor Company Ltd Japan. They started their Indian operations at Manesar. It is India’s 2nd largest two-wheeler company today.

Honda is one of the oldest and well-known companies in the two-wheeler market. Honda has proved time and again that it can provide high-quality products and services that has won them a loyal base of customers. 

To know more about India’s largest two-wheeler company read the further blog as it focuses on the marketing strategy of Honda, its target audience, competitor analysis, and digital presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 6, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.