Garnier Unveiled: A Deep Dive into Success with Brilliant Marketing

As in our previous article, we have studied the marketing strategy of DBS BANK. In this article, we are going to discuss the marketing strategy of Garnier, a cosmetics brand owned by L’Oréal. It is known for producing hair care and skin care products. 

The process of making your business visible to potential customers is Marketing. The marketing strategy of Garnier includes all the activities the business undertakes to make it more visible.

Marketing is a part of a company’s DNA that can either make it or break it, as users across the world go digital, marketing has followed them to the digital realm as well. If you are interested in new-age digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

We will learn the overall marketing strategy of Garnier towards the end of this blog. Before we begin our deep dive into the marketing strategy of Garnier, let us start by learning the company’s story, target audience and digital presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Aug 18, 2023

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.