SWOT Analysis of Amazon Prime Video: Insights & Market Position

In our past article, we have presented the SWOT analysis of one of the most popular OTT platforms, Hotstar. This time we will tackle the SWOT analysis of Amazon Prime Video.

Amazon Prime Video is one of the most famous OTT platforms operating since 2006, owned by Amazon Inc. They have always excited their customers by providing on-demand over-the-top streaming content through tracking and updating according to the customer’s preference.

Another thing that made Amazon Prime Video interesting is their marketing efforts. As everything becomes digitised, it is important to learn digital marketing. If you want to learn more about digital marketing and its different attributes do check out Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.

In this blog, we will learn about the SWOT analysis of Amazon Prime Video, but before that let’s know about the company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.