Latest Case Studies

Impact Of GST on Digital Marketing ServicesThe Goods and Services Tax (GST) is all set to take up the stage in a few weeks. While GST will affect all industries differently, there is a unanimous vote by all Indians that GST is better for India’s economy in the longer run. Let’s look at the impact of GST on Digital Marketing Services and the digital marketing industry in particular to see how we in the industry will gain or lose from it.Input CreditCurrently, advertising spend is considered as a manufacturing expense that is subject to sales tax and VAT. Thus, no input credit is available and advertisers are incurring huge losses. However, in the post-GST era, expenses incurred on advertising will be available for input credit of 18% on taxes paid on advertisements. This is great news as it will help cut down advertisers’ losses.Advertising CostGST is essentially a tax only on the value addition at each stage. A unified GST chargeable through the supply chain should significantly mitigate the cascading impact of tax and thereby reduce the cost of creating an ad.Advertising SpendAs advertising costs will go down, so advertising spends will rise. A report released by Kotak Mutual Fund states that the companies which will gain from the lower cost of creating a creative will likely plow back the savings into advertising again. This will increase ad spending by about 10% or more than Rs 5,000 crore for the year 2017-18.Service TaxService tax is going to be set at 18% – that’s 3% higher than what the industry is paying today. While some may find this increase troublesome, the reality is that with input credit available, the 3% hit will not significantly impact advertising spends.Teething ProblemsAs with any new reform, brands and individuals will face some implementation and teething problems for the first 2-3 months. While bigger brands may already have prepared themselves for GST, smaller brands may adopt a wait and watch strategy causing them to incur a few losses during the initial period.Digital CostsIt is important to take note of the equalization levy or ‘Google tax’ directed towards foreign multinational digital companies like Facebook, Google, Yahoo, Twitter, etc from June 1st, 2017. The levy may drive up costs for advertisers in the country, with the digital companies expected to pass on the tax cost. The equalisation levy may soon be charged on services offered digitally like online collection of payments, website hosting, design and creation of websites, email, blogs, radio and television advertising, online sale of goods and services that include software, movie and song downloads, books and games, and even online consumption of news. This might affect companies that sell hosting, website development, bulk emails, online advertising, etcWhen it comes to social media marketing, Facebook has stated that for advertisers in India, it is necessary to update the business’s Facebook ad account settings with the GST registration number before continuing to advertise on Facebook. However, no GST will be charged to the costs of Facebook Ads. With respect to other social platforms, it will be wise to keep an eye on what their new prices are and when they start levying GST.GST On Advertising Agencies – Gainers or Losers?Being a service industry operating in multiple states, GST will bring in some form of complexity due to the sheer number of registrations and returns to be filed. The agency will have to charge clients SGST and CGST or IGST depending on where the client comes from. For example: Let’s say an advertising company in Bangalore provides services to a client in Bangalore for Rs 1,00,000. Here’s a breakup of the invoice:Charges – 1,00,000SGST @ 9% – 9000CGST @ 9% – 9000Total – 1,18,000Now, if the same advertising company in Bangalore provides services to a client in a different state, say for instance Mumbai, then the invoice will be:Charges – 1,00,000IGST @ 18% – 18,000Total – 1,18,000Advertising Agencies will also have to figure out from where they will fund the 3% tax increase. Charge higher prices to clients or reduce the amount of production? Since every brand would want to keep their advertising budgets intact, agencies might feel a bit of a pinch for the first few months before everything eventually smoothens out in the long run.

Gold Flake is an Indian cigarette brand that has been around for many years and is extremely popular in the country. Tobacco products are completely banned from advertising and marketing of any kind in India. Thus it is a challenge for the company to market cigarettes and build its brand image. So how does Gold Flake still manage to generate an enormous volume of sales? Let’s find out via the Gold Flake marketing strategy over the years, its marketing mix, target audience, marketing campaigns, and SWOT analysis.

The marketing strategy of Sinopec, a subsidiary of the world’s largest oil, refining, gas, and petrochemical conglomerate based in Chaoyang, Beijing, encompasses a wide range of activities. Sinopec’s operations include oil and gas exploration, refining, and marketing, with exports of Oil and Gas to various countries. The company is also involved in the production and sales of petrochemicals, chemical fibers, chemical fertilizers, and other chemical products. It manages the pipeline transportation of crude oil and natural gas and oversees the import, export, and agency business of natural gas, crude oil, petrochemicals, refined oil products, and other chemicals. Additionally, Sinopec extracts ethanol and several biofuels, such as biodiesel and green jet fuel, from spoiled vegetable oil. The primary objective of Sinopec is to develop crude and petroleum products and to secure the top position among petroleum companies in China.So right now in this generation, we are well aware of the digital world where all products, companies, and industries showed upon the all using digital marketing so if you are interested in digital marketing, then You should definitely check out IIDE’s https://iide.co/digital-marketing-basics/ by the founder and CEO of IIDE  Karan Shah.Now we will look at the marketing strategy of the Sinopec group. Let’s have a look at it.

In our previous article, we had learned in detail about the marketing strategy of a fascinating brand, Coolberg. In this article, we will elaborate on the marketing strategy of Moutai -A premium liquor brand.The objective is to help you gain insights into Moutai’s transition. For more than 100 years, Moutai has been considered one of the three most famous distilled spirits in the world.Marketing is part of the DNA of any company that can do it or breaks it. As users around the world went digital, marketing followed them all the way to digital. If you are interested in new-age digital marketing, then you should definitely check out IIDE ‘s  Free MasterClass on Digital Marketing 101  by our CEO and Founder, Karan Shah.We will fully cover our marketing strategy for Moutai in this blog. Before we begin our deep dive, let’s start by learning the company’s history, target audience, and digital presence.About Kweichow, MoutaiMoutai has a long history. From 135 BC, the “Qi Jiang Jiu” produced in the Moutai Town area was regarded as a tribute to the royal family.Moutai Bulao is a 53° blended liquor manufactured by Guizhou Moutai Winery (Group) Health Wine Co., Ltd., a subsidiary of Kweichow Moutai Group. It shares the same roots and backgrounds as Kweichow Moutai and has been selected as the key strategic brand and product of the Moutai Group since 2018. Derived from a millennial traditional brewing technique, the production process of a batch of Moutai Bulao takes at least three to five years. That’s one of the most complicated brewing processes in the whole liquor industry. Moutai Bulao has been the Group’s overall strategy and product since 2018.In the context of a growing global population of young people and rapidly rising disposable incomes, the demand for alcoholic beverages is also increasing. According to recent statistics, the revenue in the Alcoholic drinks market in the US was $1441,248 million in 2021. Amongst that, we have China with the biggest Consumption of Alcoholic drinks. Today, the combination of old traditional techniques and modern technology has produced “Moutai”, the world’s first distilled spirits brand. Moutai has become an outstanding representation of baijiu, a Chinese colorless liquor typically between 35% and 60% alcohol by volume, which won the gold medal at the Panama World Expo in the 19th century.

In our previous article, we had learned in detail about the marketing strategy of a really fascinating brand, Sugar Cosmetics. Now, in this blog,  we will discuss the marketing strategy of Flo Mattress company. We will tell you how the company has become very successful within a spare of time, from nowhere to one of the most recognized and respected brands in India. we will talk about the flo mattress company’s marketing strategy. As marketing is an important part of a company, most companies do their marketing on social media platforms through digital marketing and SEO to grab more audiences is the most effective place, so if you are interested in new-age digital marketing, then you should definitely check out IIDE’s  Free MasterClass on Digital Marketing by CEO and Founder of IIDE, Karan Shah, IIDE is Asia’s most trusted digital marketing platform.In this we are going to discuss the Marketing Strategy of Flo Mattress company their Strategies So let’s jump into the topic

In our most recent piece, we delved into the intricate marketing strategy of Coolberg, a popular non-alcoholic beer brand in India. This blog post will focus on the marketing strategy of Marubeni.Our aim is to provide you with insights into how Marubeni, despite facing significant losses, managed to transform itself into one of Japan’s leading general trading companies. This transformation was largely due to the effective marketing strategy of Marubeni.In today’s digital age, marketing forms the backbone of any company. If you’re keen on expanding your knowledge about marketing, don’t miss our Free Masterclass on Digital Marketing, conducted by our CEO and IIDE founder, Karan Shah.This blog will provide a comprehensive coverage of the marketing strategy of Marubeni. But before we delve deeper, let’s begin by understanding the company’s history, target audience, and digital footprint.

Axis Bank is the 6th largest bank and 3rd largest private sector bank in India with a market cap of $30.89 Billion. It has been implementing some of the best marketing strategies in the market which has kept it up in the banking market. Thus this makes us keen to know the marketing mix of Axis bank.In this blog, we will be discussing the marketing mix of Axis Bank in detail. Covering all the 7Ps strategies. Before we start with its marketing mix let us first know about Axis Bank as a company.

Cairn Oil & Gas company operates in an industry that doesn’t have mass popularity on digital or social media aspects as many viewers think this type of content is not interesting.That’s why, in this case study, we will go through Cairn Oil and Gas’ digital marketing strategy by understanding its web presence, Its social media strategies, and SWOT analysis on the same.So let’s start by understanding about Cairn Oil and Gas as a company.

In our prior post, we talked in detail about the SWOT analysis of BNP Paribas. In this post, we’ll go through the marketing strategy of BNP Paribas – in detail.The goal is to assist you in gaining knowledge of BNP Paribas’s Digital Marketing campaign to understand how such a top banking company does business on a global platform.Marketing is an integral element of a firm’s Identity that may significantly impact its success. As users all around the world migrate to the digital sphere, marketing has jumped on board. If you want to learn more about digital marketing in the world today, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.This article will go over the marketing strategy of BNP Paribas in detail. Let’s commence by studying the company’s history, intended audience, and presence online before we dive in.

Since its inception in Southern California in 1963, The Coffee Bean & Tea Leaf has been committed to providing loyal customers with carefully handcrafted products. In 1987, history was created when a barista invented the Ice Blended drink at its Westwood, California store.We must understand Coffee Bean and Tea Leaf SWOT Analysis to better know the reasons for their continuous growth, which is necessary for any business to survive and thrive in the market.In this case study, we’ll look at Coffee Bean & Tea Leaf and its SWOT analysis. 

Zalora has 31% of the marketplace share of NVM. It has an active customer base of 16.3 million users. It is one of Asia’s leading fashion destinations. Thus this makes us keen to know the business model of Zalora.In this blog, we will be looking at the in-dept business model of Zalora which includes its value proposition, key activities, key partners, target audience, cost structure, revenue model, etc. But before we start with its business model let us know about Zalora as a company.

Looking for the business model of yahoo? Here’s an in-depth analysis of it. Yahoo is one of the most well-known brands in the media and entertainment industries. It is a well-known online brand that bills itself as a democratic and unbiased search engine. Although Yahoo has fallen far behind Google and Facebook, it was once a contender for internet dominance. In this case study, we will learn about Yahoo’s product, placement, promotion, and pricing strategy, as well as its SWOT Analysis. Let us begin with a brief introduction to Yahoo before moving on to the main segment.