Extensive Case Study on the Marketing Strategy of Gold Flake Cigarettes

Gold Flake is an Indian cigarette brand that has been around for many years and is extremely popular in the country. Tobacco products are completely banned from advertising and marketing of any kind in India.

Thus it is a challenge for the company to market cigarettes and build its brand image. So how does Gold Flake still manage to generate an enormous volume of sales?

Let’s find out via the Gold Flake marketing strategy over the years, its marketing mix, target audience, marketing campaigns, and SWOT analysis.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.