Latest Case Studies

BMW is one of the most luxurious brands in the world and does not need any introduction. The company was founded on 7 March 1916 as an automobile brand, but with time it has started dealing in watches, T-shirts, wallets, shoes, etcIn this blog, we will look into the 4 Ps of the marketing mix of BMW that made the company one of the top brands in the world of manufacturing vehicles.Before we dive into the 4Ps of the Marketing Mix of BMW, let’s learn a little bit about the company.

Axis Bank is the 6th largest bank and 3rd largest private sector bank in India with a market cap of $30.89 Billion. It has been implementing some of the best marketing strategies in the market which has kept it up in the banking market. Thus this makes us keen to know the marketing mix of Axis bank. In this blog, we will be discussing the marketing mix of Axis Bank in detail. Covering all the 7Ps strategies. Before we start with its marketing mix let us first know about Axis Bank as a company.

Apple is a well-known technology brand with a worldwide reputation for its focus on technological innovation, high-quality product lines, and outstanding marketing. The company is involved in developing and designing hardware products such as iPhones, iPods, Mac, as well as the development of software and online services. Since 2010, Apple has been rated as the most valuable brand by Forbes every year.In this blog, we shall discuss the Marketing Mix of Apple inc. in detail, covering all the 4ps strategies. Let us start by getting to know a bit more about Apple. 

Airtel, also known as Bharti Airtel is a multinational company, a market leader in the telecommunications industry. It provides various kinds of mobile and broadband services with different features. It is the second-largest market leader in its industry and had an 11 per cent increase in its revenue in 2020. In this blog, we will look at the marketing mix of Airtel in detail, understanding the 7P’s. Let us first learn more about the company.

In this blog, you will be able to learn more about the marketing mix of Adidas shoes which is known as one of the leading sportswear brands in the world. Discover and learn about how the company leverages its products, pricing, place, creation, and people in order to reach its target audience. Adidas uses “Impossible is Nothing” as its tagline and has even proved it for itself. A prominent sportswear manufacturing company today, it came into the headlines and became world-famous in 1954 after the great victory of the German team in the World Cup, the “miracle of Berlin”. Adidas was also listed in Forbes’s most valuable companies list in 2020.In recent years, despite facing some challenges, the financial performance of Adidas has been better than ever. The company has noticed a 5% decrease in revenue in the year of 2023 as compared to 2022. However, the total revenue made was € 21,427 million that is approximately 22.4L million INR. The company has set a goal to attain carbon neutrality by 2025 as well as making an investment in new technologies that include 3D printing and recycled materials, to reduce its impact on the environment.Adidas has worked continuously on increasing its partnering with high-profile brands such as Beyonce, Kanye West, and Pharrell Williams. This has helped the brand to increase its reach to new audiences and increase its brand awareness.With a strong brand presence,  a global reach, and a commitment to introduce innovations, the company has a positive future. In this blog, we will learn the detailed marketing mix of Adidas, digital marketing strategies, and top competitors.

MakeMyTrip is one of India’s leading Travel Agents with a net worth of $3.65 billion. Ever wondered how they came such a long way? We think MakeMyTrip’s Marketing Strategy played a significant part in all this. This article analyses a few digital marketing strategies used by the company to give you an insight into what they have been doing. Let’s dive deep into one of the world’s most valuable company business models.

Kingfisher is an airline group based in India. It is a parent company under United Breweries. It started its operation on 9th May 2005. In the Kingfisher Airlines case study, we will talk about the marketing strategies of Kingfisher including its campaign, marketing mix, competitors, and swot analysis.

IndusInd Bank is an Indian bank headquartered in Pune. It is among the first new-generation private banks in India. It is the preferred banking partner for various government entities, PSUs and large corporates. IndusInd specialises in retail banking services and is also working on expanding its network of branches all across the country. In this blog, we talk about the IndusInd Bank SWOT analysis, marketing strategy, marketing mix, and marketing campaigns. Let us begin by getting to know more about InsusInd Bank’s history and business.

The International Business Machine Corporation was established in 1911 as a Computer Tabulating Company. It changed its name to IBM in 1924. IBM largely deals in Hardware, Software, Consultancy, and Hosting services. IBM has had an extensive journey so far, having managed to stay in the market for almost a century now. In the IBM case study, we shall talk about IBM’s marketing strategy, marketing mix, competitors’ analysis, BCG matrix, marketing campaigns, and social media marketing presence. So without further ado, let’s get started by getting to know the company a little better.

Hindustan Petroleum stands as one of the leading oil and gas companies in India with around 25% market share in terms of public-sector companies. HPCL was established in 1974 named Standard Value Refining Company. Being in business for nearly 50 years, the company has withstood multiple ups and downs. Today, in the HPCL case study, we are going to deep dive into the marketing strategies the company has been implementing to stay ahead of the curve. Let us start with a brief introduction and see what Hindustan Petroleum Corporation Limited is all about.

Introduction The Himalaya Drug Company is an Indian multinational corporation headquartered in Bengaluru, India. It manufactures health-care products under the Himalaya Herbal Healthcare brand, that contain ayurvedic ingredients. Under this very brand, they offer their largely successful face wash which has captivated the Indian market with it’s quality and marketing.  This case study will be focusing on Himalaya face wash- decoding its marketing strategy, top competitors, market segmentation, digital marketing presence and carrying out a SWOT analysis.

Hero MotoCorp is an Indian multinational motorcycle and scooter manufacturer headquartered in New Delhi. It is the world’s largest two-wheeler manufacturer and has a market share of about 46% in the Indian two-wheeler industry. What did Hero MotoCorp do to possess a strong presence in the global market? We think Hero Motocorp’s Marketing Strategy played a significant part in all this. This article analyses a few digital marketing strategies used by the company to give you an insight into what they have been doing. About Hero When Hero MotoCorp launched, it aimed to be the best two-wheeler manufacturer in India. It had a wide range of motorcycles and scooters, from affordable commuter bikes to high-performance motorcycles. Over the years, Hero MotoCorp has expanded its global footprint and now exports its products to over 40 countries. It is also investing heavily in electric vehicles, and has launched its first electric scooter, the Vida V1, in 2023. Hero MotoCorp is now well-positioned to benefit from the growing demand for electric vehicles in India and around the world. Now that we are discussing hero motocorp, let’s take a look at their marketing strategy too. What’s new with Hero MotoCorp? Here’s what was buzzing around Hero MotoCorp recently: In August 2023, Hero MotoCorp launched a new electric scooter Vida V1 partnering with Akshay Kumar to endorse it. Hero MotoCorp announced partnerships with Bharat Petroleum to set up EV charging stations in India and Taiwanese battery maker Gogoro in September 2023 to develop and manufacture electric two-wheelers for the global market. Hero MotoCorp CEO Pawan Munjal was felicitated by the President of India, Draupadi Murmu, on October 2, 2023. Hero MotoCorp launches a new marketing campaign for its Xpulse 200 4V motorcycle which is set to launch in 2023.