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How Did Amul Made Dairy Products So Popular? – An Amul Case Study
Amul is one of the most popular and successful brands in India. With its wide range of dairy products, Amul has now become a household name in the minds of Indian families.
I’m sure that we all have at least one of Amul’s products in our house. It has elegantly created its family-friendly and patriotic image with its, “Amul – The Taste of India” marketing jingle which also evokes empathy towards the brand.
What also makes Amul so special is that it has constantly managed itself in staying relevant for all these years in the minds of customers ever since its foundation.
Thus, this also makes us wonder about what they are doing to stay relevant in this increasingly competitive and digitized world.
In this case study, we will go through Amul’s digital marketing strategies and campaigns implemented by them over the years which have helped them stay on top of the game, ahead of its competitors in the industry.
So, Let’s start with what Amul as a company is all about.
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Comprehensive Marketing Mix of Mercedes Benz with 360 Company Analysis
Mercedes is part of the German automobile manufacturer and operates globally through subsidiaries of its parent company or independent companies, one of which is Mercedes Benz. This German automaker is one of the world’s largest automakers by sales. From cars to SUVs and sports cars, it has a wide range of existence.
In this blog, we will discuss the Marketing Mix of Mercedes Benz in detail, covering all 4Ps. Let us first understand the company better.
Aditya Shastri
Aug 9, 2025
In-depth Marketing Mix of Maggi with All 4Ps Explained
Maggi is a Swiss company that is currently in the top position in the Indian food industry. It originated in the late 19th century as a helping hand for working women who had limited time to make tasty and balanced snacks or meals. To add flavour, it uses quick and easy solutions like bouillons, soups, seasonings and sauces. In this blog, we will discuss the 4Ps of the Marketing Mix of Maggi, and the key to its success in the food industry. Let us first know about the company-
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Elaborative Marketing Mix of Lux – With All 4Ps Explored
Lux is one of the largest soap brands in India. It has a wide range of products which include beauty soaps, bath additives, shower gels, conditioners and hair shampoo. In 1925 it became the
It was claimed by the advertisements that Lux soap was used by 686 out of 694 well-known actresses. It has been at the top of the market for many years and retaining that position isn’t easy.
Thus this makes us keen to know the marketing mix of Lux.
In this blog, we will be discussing the marketing mix of Lux. Discussing 4P’s strategies in detail.
Before we start with its marketing mix let us know about Lux as a company.
Aditya Shastri
Aug 9, 2025
The Comprehensive Marketing Mix of LG – 4Ps Explained in Detail
When it comes to electronics we all want the best electronics and LG is one of the products that cater to this niche, helping customers find the best electronics.LG is an international electronics company in South Korea that specializes in electronics. The company was originally a national company and later became an international company. It’s a long way off. Are you already interested in how the company has achieved success in the electricity industry?In this case study, we will be discussing the Marketing Mix of LG in detail. We cover all 4ps strategies. Let’s start by knowing about the company first.
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The Detailed Marketing Mix of Levi’s with Complete 4Ps
Levi’s is an American clothing company that has been defining denim since the 19th century and continues to remain a pioneer. Accepted by the audience worldwide, Levi’s jeans are sold in about 3,000 retail stores and more than 110 countries.
In this blog we have covered the marketing mix of Levi’s explaining the 4Ps in detail, let us first know more about the company.
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Aug 9, 2025
Comprehensive Marketing Mix of Lays – With Complete 4Ps Explained
Some brands have grown exponentially since their inception. Lays is one of them. How did they manage it? What did they do to increase their customer base? What did they do to keep their consumers coming back? We think Lays’s Marketing Strategy played a significant part in all this, especially its digital marketing strategy. This article analyses a few digital marketing strategies used by the company to give you an insight into what they have been doing.
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Extensive Marketing Mix Of Jio with Fully Detailed Explanations
Reliance Jio, one of India’s largest network providers, has taken the globe by storm with its marketing and commercial strategy. It has had a tremendous impact on India’s digital ecosystem transformation. It began operations as a telecommunications company in 2016 and garnered more than 50 million users in exactly 83 days. It is focused on giving India the chance to benefit from the digital revolution by connecting everyone by offering the finest quality of connectivity at the lowest cost.Reliance Jio is a mobile service that provides 4G LTE (Long-Term Evolution) which covers all 22 telecom circles in India. Today the brand is successful in India due to its capabilities in marketing strategies, innovation in products, and top-notch services.In this case study, we will be learning about the marketing mix of Jio by detailing its 7Ps strategies.
Aditya Shastri
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Elaborative Marketing Mix of ITC – Including Company Overview and 4Ps
ITC is an Indian company, distributed in several markets selling various products. It is spread in around 90 countries and has a turnover of US$10.74 billion. The company was also ranked in the Forbes fabulous 50 lists. They started very small and today they are a market leader with a total of 13 businesses and 6 million outlets.
In this blog, we have covered the marketing mix of ITC incorporating its 7P’s in detail. Let us first understand the company in brief.
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Complete Marketing Mix of IKEA with In-Depth 7Ps Analysis
Ikea is known for its modernist approach and unique style of stores. It is a conglomerate that sells DIY kinds of products, the company is known for its simplicity and exclusivity. It is a market leader in the furniture industry and is also known for sustainability.
In this blog, we will see the marketing mix of Ikea incorporating the 7Ps.
Aditya Shastri
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The Step-wise Marketing Mix of ICICI Bank with Detailed 4Ps
ICICI Bank is the Indian Private Bank’s largest industrial credit and investment corporation. In India, the world bank claims the second largest of its reserves in terms of market capitalization. It is the only bank to cross 1 trillion worth of collections and has a market share of 34%. It is leading in the retail and HNI part with a market share of 65%.It has been implementing some of the superior tactics in the market making it the market leader.Thus this makes us keen to know the marketing mix of ICICI bank.Before we start exploring its marketing mix let us know about ICICI bank as a company.
Aditya Shastri
Aug 9, 2025
Extensive Marketing Mix Of IBM with Complete Overview
IBM conjointly stands for International Business Machine Corporation. It is a transnational technology company that is located in Armonk, New York, and the company was established in 1911. Currently, it conducts operations in over one hundred seventy countries.In this case study, we’ll be talking about the marketing mix of IBM that is International Business Machine Corporation in detail. So, Without any further ado, let’s get started with the basic overview of the company IBM.
Aditya Shastri
Aug 9, 2025
Marketing Mix of HP: Detailed 4Ps Explanations
The Hewlett-Packard Company, commonly known as HP, was an American multinational information technology company, which had its headquarters in Palo Alto, California. It was established in January 1939 by David Packard and Bill Hewlett. It provided a wide variety of hardware components, as well as software and related services. In this blog, we shall be discussing the Marketing Mix of HP in detail. Covering all the 4Ps strategies. Let us begin by getting to know the company better first.
Aditya Shastri
Aug 9, 2025
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