Learn How to Use AI to Grow Your Career – Book Your Free Seat
Students Centric
Placements Report
Trackable results, real numbers
Reviews
Proven success, real voices
Trainers
Expert-led, Industry-Driven Training
Life at IIDE
Vibrant Spirit student life
Alumni
Successful Journeys, Inspiring Stories
Learning Centre
Webinars
Blogs
Case studies
Live, Interactive Masterclasses
Fresh Insights, quick reads
Real-life, Industry relevant
More
Hire from us
Hire Top Digital Marketing Talent
Work with us
Join Our Team, Make an Impact
Customised Training
Personalised digital marketing training for your company
Refer & earn
Simple, easy rewards
Contact us
Get the answers you need
About us
Know more about IIDE
Explore all course options
Trending
Professional Certification in AI Strategy
- Ideal for AI Enthusiast
How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations.
While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity.
The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling.
Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati.
She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos
So, Let’s start with what Amul as a company is all about.
Latest Case Studies
Trending Topics
Elaborate Marketing Mix of Mother Dairy with 4Ps Explained in Detail
Previously, we had seen the SWOT Analysis of Mother Dairy. Today in this blog we will discuss another important factor that is the marketing mix of Mother Dairy.
Mother Dairy is the second-largest milk producer in India. In the branded section in Delhi, it has a market share of 66% where it sells around 2.5 million liters of milk daily.
Currently, it is the only dairy brand in the market that offers a diverse product category like vegetables, edible oils, fruits, milk, and dairy products.
It has been promoting its brand using different methods which helps it stay in the top charts in the market to date. Thus this makes us keen to know the marketing mix of Mother dairy products.
In this blog, we have to list the 4Ps marketing mix of mother dairy which include the Price, Place, Promotion, and Product.
Before we start with its marketing mix of Mother Dairy let us first know about the company.
Aditya Shastri
Aug 9, 2025
Stepwise Marketing Mix of Microsoft with All 4Ps Explained
Microsoft Corporation is an American multinational technology company that is a leading developer of personal-computer software systems, applications, consumer electronics, personal computers, and related services. It is one of the Big Five companies in the U.S information technology industry with Google, Apple, Amazon, and Facebook and was ranked second in terms of valuation.
In this blog, we shall discuss the Marketing Mix of Microsoft in detail, covering all the 4Ps strategies. Let’s get to know the company better first.
Aditya Shastri
Aug 9, 2025
Comprehensive Marketing Mix of Mercedes Benz with 360 Company Analysis
Mercedes is part of the German automobile manufacturer and operates globally through subsidiaries of its parent company or independent companies, one of which is Mercedes Benz. This German automaker is one of the world’s largest automakers by sales. From cars to SUVs and sports cars, it has a wide range of existence.
In this blog, we will discuss the Marketing Mix of Mercedes Benz in detail, covering all 4Ps. Let us first understand the company better.
Aditya Shastri
Aug 9, 2025
In-depth Marketing Mix of Maggi with All 4Ps Explained
Maggi is a Swiss company that is currently in the top position in the Indian food industry. It originated in the late 19th century as a helping hand for working women who had limited time to make tasty and balanced snacks or meals. To add flavour, it uses quick and easy solutions like bouillons, soups, seasonings and sauces. In this blog, we will discuss the 4Ps of the Marketing Mix of Maggi, and the key to its success in the food industry. Let us first know about the company-
Aditya Shastri
Aug 9, 2025
Elaborative Marketing Mix of Lux – With All 4Ps Explored
Lux is one of the largest soap brands in India. It has a wide range of products which include beauty soaps, bath additives, shower gels, conditioners and hair shampoo. In 1925 it became the
It was claimed by the advertisements that Lux soap was used by 686 out of 694 well-known actresses. It has been at the top of the market for many years and retaining that position isn’t easy.
Thus this makes us keen to know the marketing mix of Lux.
In this blog, we will be discussing the marketing mix of Lux. Discussing 4P’s strategies in detail.
Before we start with its marketing mix let us know about Lux as a company.
Aditya Shastri
Aug 9, 2025
The Comprehensive Marketing Mix of LG – 4Ps Explained in Detail
When it comes to electronics we all want the best electronics and LG is one of the products that cater to this niche, helping customers find the best electronics.LG is an international electronics company in South Korea that specializes in electronics. The company was originally a national company and later became an international company. It’s a long way off. Are you already interested in how the company has achieved success in the electricity industry?In this case study, we will be discussing the Marketing Mix of LG in detail. We cover all 4ps strategies. Let’s start by knowing about the company first.
Aditya Shastri
Aug 9, 2025
The Detailed Marketing Mix of Levi’s with Complete 4Ps
Levi’s is an American clothing company that has been defining denim since the 19th century and continues to remain a pioneer. Accepted by the audience worldwide, Levi’s jeans are sold in about 3,000 retail stores and more than 110 countries.
In this blog we have covered the marketing mix of Levi’s explaining the 4Ps in detail, let us first know more about the company.
Aditya Shastri
Aug 9, 2025
Comprehensive Marketing Mix of Lays – With Complete 4Ps Explained
Some brands have grown exponentially since their inception. Lays is one of them. How did they manage it? What did they do to increase their customer base? What did they do to keep their consumers coming back? We think Lays’s Marketing Strategy played a significant part in all this, especially its digital marketing strategy. This article analyses a few digital marketing strategies used by the company to give you an insight into what they have been doing.
Aditya Shastri
Aug 9, 2025
Extensive Marketing Mix Of Jio with Fully Detailed Explanations
Reliance Jio, one of India’s largest network providers, has taken the globe by storm with its marketing and commercial strategy. It has had a tremendous impact on India’s digital ecosystem transformation. It began operations as a telecommunications company in 2016 and garnered more than 50 million users in exactly 83 days. It is focused on giving India the chance to benefit from the digital revolution by connecting everyone by offering the finest quality of connectivity at the lowest cost.Reliance Jio is a mobile service that provides 4G LTE (Long-Term Evolution) which covers all 22 telecom circles in India. Today the brand is successful in India due to its capabilities in marketing strategies, innovation in products, and top-notch services.In this case study, we will be learning about the marketing mix of Jio by detailing its 7Ps strategies.
Aditya Shastri
Aug 9, 2025
Elaborative Marketing Mix of ITC – Including Company Overview and 4Ps
ITC is an Indian company, distributed in several markets selling various products. It is spread in around 90 countries and has a turnover of US$10.74 billion. The company was also ranked in the Forbes fabulous 50 lists. They started very small and today they are a market leader with a total of 13 businesses and 6 million outlets.
In this blog, we have covered the marketing mix of ITC incorporating its 7P’s in detail. Let us first understand the company in brief.
Aditya Shastri
Aug 9, 2025
Complete Marketing Mix of IKEA with In-Depth 7Ps Analysis
Ikea is known for its modernist approach and unique style of stores. It is a conglomerate that sells DIY kinds of products, the company is known for its simplicity and exclusivity. It is a market leader in the furniture industry and is also known for sustainability.
In this blog, we will see the marketing mix of Ikea incorporating the 7Ps.
Aditya Shastri
Aug 9, 2025
The Step-wise Marketing Mix of ICICI Bank with Detailed 4Ps
ICICI Bank is the Indian Private Bank’s largest industrial credit and investment corporation. In India, the world bank claims the second largest of its reserves in terms of market capitalization. It is the only bank to cross 1 trillion worth of collections and has a market share of 34%. It is leading in the retail and HNI part with a market share of 65%.It has been implementing some of the superior tactics in the market making it the market leader.Thus this makes us keen to know the marketing mix of ICICI bank.Before we start exploring its marketing mix let us know about ICICI bank as a company.
Aditya Shastri
Aug 9, 2025
Confused about which Digital Marketing Course is Right for You?
Explore Our FREE Digital Marketing Masterclasses
Taught by industry experts, these free digital marketing courses are your gateway to exploring exciting topics and expanding your expertise at your own pace.
