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How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations. While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity. The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling. Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati. She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos So, Let’s start with what Amul as a company is all about.

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Marketing Strategy of Ahluwalia Contracts : Detailed Analysis
In a previous article, we learned about the detailed marketing strategy of LIC, a leading asset management company. In this blog, we will elaborate on the marketing strategy of Ahluwalia Contracts, one of India’s leading providers in the construction sector. The company is primarily in constructing a wide range of structural buildings and manufacturing Ready Mix Concrete.The primary objective is to help you gain insights into Ahluwalia Contracts, and how it emerged in the construction sector of the Indian Economy.So, we all know that there is an inevitable surge in the use of digital technologies, and marketing has been the most important way of promoting businesses and surviving this digital transformation. To survive in this business, marketing strategies, consumer understanding tactics, and market capture play a critical role. With the advent of digitalization, marketing has become technical and digitised. If you are interested in pursuing a career in digital marketing, then you can check out IIDE’s  Free MasterClass on Digital Marketing 101 conducted by our CEO and Founder, Karan Shah.We will dive into the marketing strategies of Ahluwalia Contracts And will be wholly covering the marketing strategy of Ahluwalia Contracts Construction. Before we begin, let’s understand the company’s story, target audience, and digital presence, and let us gain some insights into the company, its story, target audience, and much more.
Kartik Mittal

Kartik Mittal

Calender iconAug 9, 2025

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Extensive Marketing Strategy of AGC Networks – With Detailed Overview
In a previous article, we learned about the detailed Marketing Strategy of Paytm, an Indian leading multinational financial technology company. In this blog, we are going to elaborate on the marketing strategy of AGC Networks, a prominent global provider and integrator of specialized business solutions and services to deliver, protect, and manage the customer’s technological requirements.The objective of this blog is to gain insight into AGC networks and how they became the customer’s trusted go-to technology solution integrator for architecting, deploying, managing, and securing their IT environment via tailored solutions and services to advance their company.In addition to providing high-quality services, the firm expanded substantially due to its adept use of digital marketing techniques. With increasing digitalization and the importance of digital media, digital marketing greatly assists in maximizing a company’s profits. Youths are more interested in a company’s or brand’s internet presence. Interested in learning more about digital marketing? Karan Shah, CEO, and creator of IIDE will provide a free master class on digital marketing fundamentals. We will learn about the marketing strategy of AGCnetworks by the end of this blog. Before diving deep into it, let’s begin with the company’s story, target audience, and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Profound Marketing Strategy of Aflac: Overview & Campaigns
In our previous blog, we learned intimately about the marketing strategy of LIC.In this article, we are going to elaborate on the marketing strategy of Aflac. Reason for its popularity, various marketing strategies, and the amount of content it has provided. The objective is to help you gain insights into Aflac.Marketing is a part of a company’s DNA that can either make it or break it.  Marketing is the backbone of any business. Without marketing, the chance for your business to flourish is really less. In this fast pacing world, things are becoming more digital and we have left the traditional way. We have welcomed the digital world with open hands and hence the marketing field has followed digital suit which is why digital marketing is increasing rapidly. As now in this digital era across the world is going digital, so, If you are interested in new-age digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.We will fully cover our marketing strategy of Aflac in this blog. Before we begin our deep dive, let us start by learning the company’s story, target audience, and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Afcons Infrastructure: STP Analysis
In our previous blog, we got to know about the SWOT analysis of Afcons Infrastructure. In this blog, we are going to study the marketing strategy of Afcons Infrastructure.In the marketing strategy, Afcons Infrastructure uses different targeted organic and paid social media marketing campaigns to boost brand awareness, acquire quality leads and get repeat sales.As we all know about today’s digital marketing world, where all the brands, entrepreneurs, companies, and industries are marketing their products by influencing people and taking up many celebrities as their brand ambassadors. If you want to upskill your journey in marketing skills you would need to know about them. You won’t worry about it with the Indian Institute Of Digital Education Free Masterclass on Digital Marketing 101 by none other than our Founder and CEO Karan Shah.In this case study, we will look at the marketing strategies of Afcons Infrastructure, their influencing marketing, marketing strategy, marketing campaigns, social media marketing, SEO strategies, e-commerce strategies, mobile apps, content marketing strategy, profound study, and much more.  
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Aetna: Company Overview & STP Analysis
In a previous article, we learned about the SWOT analysis of Aetna. In this blog, we are going to elaborate on the marketing strategy of Aetna – one of America’s leading health insurance providers.The objective is to learn and gain insights into Aetna and how it became the World’s premium and one of America’s leading health insurance providers.So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested in marketing, check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.We will learn the entire marketing strategy of Aetna by the end of this blog. Before diving deep into it, let’s begin with the company’s story, target audience, and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Extensive Marketing Strategy of Aegis Logistics – Detailed Overview
In a recent article, we learned in detail about the SWOT analysis of Aegis Logistics. In this blog, we will walk through the 360-degree marketing strategy of Aegis Logistics – India’s leading oil, gas and chemical logistics company. Marketing is a perpetual motion and a major component of any company’s DNA which either makes or breaks the company’s goal. As the world is getting digital, marketing has also trailed towards the digital domain. If you are further interested to explore more about digital marketing then do check out our Free Masterclass on Digital Marketing by Karan Shah, CEO and founder of IIDE. And if you’re looking to master a particular skill in digital marketing, look at our short term certification courses in Digital marketing which have some meaningful insights.The entire marketing strategy of Aegis Logistics will be fully traversed in this blog. Before starting with the marketing strategy of Aegis Logistics, let us begin with the story, target audience and digital presence of Aegis Logistics.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of ADP: Company Overview & STP Analysis
In a previous article, we learned about the SWOT analysis of ADP. In this blog, we are going to elaborate on the marketing strategy of ADP – a global provider of business outsourcing services. The objective is to learn and gain insights into ADP and how it became the World’s premium  global provider of business outsourcing services.So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested in marketing, check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.We will learn the entire marketing strategy of ADP by the end of this blog. Before diving deep into it, let’s begin with the company’s story, target audience, and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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In-Depth Marketing Strategy of Adobe – With Detailed Overview
In a previous article, we learned about the SWOT analysis of Adobe. In this blog, we are going to elaborate the marketing strategy of Adobe.Adobe is an American multinational software company located in Delaware and headquartered in San Jose, California. It has specialized in software for the creation and publication of a wide range of content, photography, illustration, animation, video, and print.The company is also working on digital marketing in the year 2021 it was considered one of the top global leaders in customer experience management. The area served by adobe is worldwide.So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested in marketing, check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.We will learn the entire marketing strategy of Adobe by the end of this blog. Before diving deep into it, let’s begin with the company’s story, target audience, and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Analyzing Marketing Strategy of Aditya Birla Group
The Aditya Birla Group is a global conglomerate that is a member of the Fortune 500 and the credit goes to the marketing strategy of Aditya Birla Group. The Group is built on a strong foundation of stakeholder value creation, which is supported by an extraordinary force of over 140,000 employees representing 100 nationalities. With over seven decades of responsible business practices, their companies have grown into global powerhouses in a variety of industries, including metals, pulp and fibre, chemicals, textiles, carbon black, telecommunications, and cement. Overseas operations in North and South America, Africa, and Asia now account for more than 50% of Group revenue.The majority of Aditya Birla Group’s success can be attributed to its marketing strategy. Marketing is one of the most important functions of a business because it engages in promotion and marketing activities such as market research and advertising for products or services; this is especially true in today’s context where marketing innovation has accelerated exponentially and adoption of these techniques can be a make or break factor for companies.In this case study, we will examine the marketing strategy of Aditya Birla Group, including its digital presence, advertising campaigns, and SWOT analysis. So, without further ado, let’s get to know Aditya Birla Group as a company.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Detailed Marketing Strategy of Adani Transmission – With STP Analysis
In our last post, we learned about the marketing strategy of Power Grid Corporation of India, an Indian power organization. In this blog, we will discuss the marketing strategy of Adani Transmission, India’s leading power company. The objective is to learn and gain insights into Adani Transmission and how it became India’s leading power company. This company aims to utilize the resources most efficiently and contribute to making India one of the ultimate power performers and set India apart. Marketing is a component of a company’s DNA that can either make it or break it. As users across the world go digital, marketing has tracked them to the digital domain as well. If you are interested in new-age digital marketing, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.We will fully cover the marketing strategy of Adani Transmission in this blog. Before we begin our deep dive into the marketing strategy of Adani Transmission, let us start by learning the company’s story, target audience, and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Profound Marketing Strategy of Adani Power – With Company Overview
In a recent article, we looked into the marketing strategy of Reliance Power. In this article, we will talk about the marketing strategy of Adani Power.Since You are here you might be familiar with the term “Adani Power” if not don’t worry we are here to clear all your doubts, With its headquarters in Khodiyar near Ahmedabad, Gujarat, Adani Power is a subsidiary of the Indian conglomerate Adani Group and a market capitalization of $20 billion as of August 7, 2022. It is a privately owned thermal power plant in Gujarat’s Kutch region with a 12,450 Megawatt capacity. The first company in India to synchronise supercritical technology is this one.While analysing the marketing strategy of Adani Power, it becomes clear that the company’s primary objective is to make the best use of available resources in order to help India become one of the world’s top power performers and stand out.Marketing is a fundamental element of a business that has the power to make or break it. As users across the world go digital marketing, you should check out IIDE’s Free Masterclass on Digital Marketing by our CEO and Founder, Karan Shah. Before we begin our deep dive into the marketing strategy of Adani Power, let us start by learning the company’s story, target audience, and digital presence. 
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Extensive Marketing Strategy Of Adani Enterprises – In-Depth Analysis
In the previous article, we learned about the detailed marketing strategy of Paytm, an Indian multinational leading company. In this blog, we are going through the complex and precise marketing strategy of Adani Enterprises – The flagship company of the Adani group.The intention here, in this case, a study is to obtain valuable knowledge about the marketing strategies of the Adani Group. The company has set its site on to be a world-class business leader and enrich lives by contributing to nations by building infrastructure through sustainable value creation.The blog will cover parts of Adani’s marketing campaigns, Social media marketing, SEO strategies, Influencer marketing, E-commerce strategies, and more.Good marketing makes the company look smart. And people across the world are going digital, every single person on the internet today has been tracked by the digital domain. If you are interested in digital marketing, you should check IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder Karan Shah. Before we start with Adani’s detailed marketing strategies let us begin by understanding the company’s story, target audience, and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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