Extensive Marketing Strategy of Aegis Logistics – Detailed Overview

In a recent article, we learned in detail about the SWOT analysis of Aegis Logistics. In this blog, we will walk through the 360-degree marketing strategy of Aegis Logistics – India’s leading oil, gas and chemical logistics company. 

Marketing is a perpetual motion and a major component of any company’s DNA which either makes or breaks the company’s goal. As the world is getting digital, marketing has also trailed towards the digital domain. 

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The entire marketing strategy of Aegis Logistics will be fully traversed in this blog. Before starting with the marketing strategy of Aegis Logistics, let us begin with the story, target audience and digital presence of Aegis Logistics.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]