Extensive Marketing Strategy Of Adani Enterprises – In-Depth Analysis

In the previous article, we learned about the detailed marketing strategy of Paytm, an Indian multinational leading company. In this blog, we are going through the complex and precise marketing strategy of Adani Enterprises – The flagship company of the Adani group.

The intention here, in this case, a study is to obtain valuable knowledge about the marketing strategies of the Adani Group. The company has set its site on to be a world-class business leader and enrich lives by contributing to nations by building infrastructure through sustainable value creation.

The blog will cover parts of Adani’s marketing campaigns, Social media marketing, SEO strategies, Influencer marketing, E-commerce strategies, and more.

Good marketing makes the company look smart. And people across the world are going digital, every single person on the internet today has been tracked by the digital domain. If you are interested in digital marketing, you should check IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder Karan Shah. 

Before we start with Adani’s detailed marketing strategies let us begin by understanding the company’s story, target audience, and digital presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 10, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]