Extensive Marketing Strategy of AGC Networks – With Detailed Overview

Updated on: Jul 9, 2022
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My name is Aditya Shastri and I have written this case study with the help of my students from the online digital marketing course at IIDE - India's #1 digital marketing institute.

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In a previous article, we learned about the detailed Marketing Strategy of Paytm, an Indian leading multinational financial technology company. In this blog, we are going to elaborate on the marketing strategy of AGC Networks, a prominent global provider and integrator of specialized business solutions and services to deliver, protect, and manage the customer’s technological requirements.

The objective of this blog is to gain insight into AGC networks and how they became the customer’s trusted go-to technology solution integrator for architecting, deploying, managing, and securing their IT environment via tailored solutions and services to advance their company.

In addition to providing high-quality services, the firm expanded substantially due to its adept use of digital marketing techniques. With increasing digitalization and the importance of digital media, digital marketing greatly assists in maximizing a company’s profits. Youths are more interested in a company’s or brand’s internet presence. Interested in learning more about digital marketing? Karan Shah, CEO, and creator of IIDE will provide a free master class on digital marketing fundamentals. 

We will learn about the marketing strategy of AGCnetworks by the end of this blog. Before diving deep into it, let’s begin with the company’s story, target audience, and digital presence.


About AGC Networks

AGC is a prominent global provider and integrator of specialized business solutions and services to deliver, protect, and manage the customer’s technological requirements. AGC helps firms accelerate revenue development, enhance market penetration, manage operational costs, and boost staff productivity through remote and onsite maintenance and support services for their technological landscape.

AGC Networks and the Black box are global providers of digital solutions. Its services include expertise in unified communications, cyber security, architecting, maintaining, and safeguarding the IT and communications infrastructure of customers, among others. AGC has over 8000 clients in over 30 countries.

Want to learn the fascinating history of this market-leading company? Well, here it is. Tata Telecom. Ltd conceived and launched AGC Networks in 1986. In 1996, there were more developments in the cooperation.

Tata Avaya became the name of the joint venture between Tata Telecom and Lucent Technologies in the year 2000. Avaya acquired the TATA holdings in the firm in 2004 and renamed it Avaya Global connect. It was bought by Essar and renamed AGC Networks later in 2010. It developed its global operations and services in North America.

AGC has continued to extend its services since 2014 by purchasing numerous integrated solutions such as Black Box, Fujisoft, Zservices, etc.


Quick Stats on AGC Networks
CEO Sanjeev Verma
Area Served Worldwide
Industry Information Technology
Market Share/ Revenue $0.40 Billion
Vision To be a World-Class Solution Integrator of Choice in Enterprise Communication.
Tagline Accelerating Business


Marketing Strategy of AGC Networks

Now that we know about AGC Network. Let us now go through the company in detail by studying its marketing perspective.

Segmentation, Targeting, and Positioning 

STP begins with segmentation, in which organisations break their marketing into distinct categories depending on factors such as those listed below.

  1. Demographics Segmentation
  2. Geographical Segmentation
  3. Location-Based Segmentation

It identifies the group of buyers based on differences in their desires or requirements. Even though they live in various nations, cultures, and political systems, many customers have similar wants, requirements, and purchasing habits. In this circumstance, AGC Networks Ltd applies the cross-market segmentation concept – identifying and targeting the same sort of consumer in several markets – approach. The marketing team at AGC Networks Ltd should not limit themselves to a single segmentation strategy. In reality, various elements should be used to better define and identify target groups and segments.

The target audience is mainly people from the age group of 15 to 45 years old as it constitutes a significant portion of the population and is an essential target market for consumer industries. This generation grew up as digital natives and appears to be able to command technology and capable of doing whatever they don’t feel like doing themselves. 

How far away is the television remote? There’s a mobile app for that. Want to avoid dealing with a long commute daily? Work from home for half the week. From the perspective of older generations, they appear to be accomplishing very little. Because young people spend so much of their personal life on these sites, social media marketing may incorporate a number of digital approaches, such as behavioural profiling; viral, peer-to-peer brand promotion; user-generated advertising; broadband video; and mobile campaigns.

Initiated in 1986 as Tata Telecom in India, rebranded Avaya Global Connect Limited in 2008, and renamed AGC Networks Limited in 2010 after Essar’s acquisition, AGC’s evolutionary path has been characterised by its expertise and leading position in the Unified Communications area.

AGC networks are positioned in the market by being one of the few organisations that cater to both the infrastructure and applications domains, supplying both through a globally coordinated talent pool. AGC’s Customer Experience Centres (CEC) provide consumers with a “before purchase” experience by showcasing customization and solution architecture in a simulated environment.

Marketing Campaigns

AGC Networks does not have a great online presence even though they haven’t conducted any kind of campaign. They don’t conduct any kind of advertisement campaign to promote their network company. 

AGC Networks can use the same marketing techniques as its competitors are using. The marketing campaign which they can follow from their competitors is advertising on television, launching an advertisement in newspapers, launching a short corporate film, and other marketing ideas.

AGC Networks can launch such advertisements and other media campaigns to increase its presence in India and other foreign countries.

Social Media Marketing

AGC Networks is not very active on social media except on LinkedIn. They do not have a proper Instagram account and have been inactive on Facebook for quite some time with 592 followers. LinkedIn is more of a professional social networking platform, which excludes youth, as the majority of them do not have a LinkedIn account. The blogs are primarily promotional and informative, with a few posts about new launches. Their LinkedIn handle has followers in the range of about 48-50k.

SEO Strategies

Marketing Strategy of AGC Networks - SEO

As per SEO ranking, it is said that the Number of keywords – below 500 is bad, above 1000 is good, and 10,000+ is amazing. As we can see that www.agcnetworks.com has 3208 organic keywords and it’s considered as good. That means the digital marketing of Agc networks is gaining a good number of insights. 

Also, the traffic per month is around 6K+ which is known as below average. Hence, AGC networks still need improvements in their SEO strategies while working hard enough to keep the brand soaring in the Google organic SERP results.

Influencer Marketing

As AGC Networks lack any special digital presence, they have not collaborated with any prominent YouTubers, bloggers, or influencers to gain popularity. Unlike Agc, its rival such as Accenture is highly active on Instagram and has collaborated with several influencers, and gained recognition through their marketing approach. 

Ecommerce Strategies

In talking about e-commerce strategy, AGC has a website with a great user interface. All the information is provided on the website about the services they offer, all the industries they work in, and how many partners they have. 

Mobile Apps

AGC Networks does not have any mobile application.

Content Marketing Strategies

AGC Networks is not very active on social media therefore the content they post is very limited. The majority of the information posted pertains to awareness messages or other seminars they may offer.


This ends our elaborative marketing strategy of AGC Networks. Let us conclude our learning below from the marketing strategy of AGC Networks.


Conclusion – What’s Unique in AGC Networks Marketing?

In the marketing strategy of AGC Networks, we saw that it is a high-quality service provider company but lacks in its digital marketing methods. It is still trying to grow and evolve in the digital sector.

As we are all aware, digital marketing has undergone a radical transformation as a result of pandemics that have touched every industry. Marketing is one of the most important aspects of every company, and it is now undergoing a rapid transformation. With the growing importance of digital marketing, it’s essential to educate yourself on this subject.

Check our Online Digital Marketing Course if you want to learn more and improve your skills. Alternatively, you can enrol in one of our free online masterclasses led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing. 

We hope this blog on the marketing strategy of AGC Networks has given you a good insight into the company’s marketing strategies.

If you like such in-depth analysis of companies just like the marketing strategy of AGC Networks check out our IIDE Knowledge portal for more fascinating case studies.

Thank you for taking the time to read the marketing strategy of AGC Networks, and do share your thoughts on this case study marketing strategy of AGC Networks in the comments section below.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]


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