Marketing Strategy of Ahluwalia Contracts : Detailed Analysis

In a previous article, we learned about the detailed marketing strategy of LIC, a leading asset management company. In this blog, we will elaborate on the marketing strategy of Ahluwalia Contracts, one of India’s leading providers in the construction sector. The company is primarily in constructing a wide range of structural buildings and manufacturing Ready Mix Concrete.

The primary objective is to help you gain insights into Ahluwalia Contracts, and how it emerged in the construction sector of the Indian Economy.

So, we all know that there is an inevitable surge in the use of digital technologies, and marketing has been the most important way of promoting businesses and surviving this digital transformation. 

To survive in this business, marketing strategies, consumer understanding tactics, and market capture play a critical role. With the advent of digitalization, marketing has become technical and digitised. 

If you are interested in pursuing a career in digital marketing, then you can check out IIDE’s  Free MasterClass on Digital Marketing 101 conducted by our CEO and Founder, Karan Shah.

We will dive into the marketing strategies of Ahluwalia Contracts And will be wholly covering the marketing strategy of Ahluwalia Contracts Construction. Before we begin, let’s understand the company’s story, target audience, and digital presence, and let us gain some insights into the company, its story, target audience, and much more.

Kartik Mittal

Digital Marketing Trainer

Updated on: Dec 31, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Kartik Mittal

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Digital Marketing Trainer

Kartik is a certified digital marketer and an experienced marketing trainer with a strong passion for imparting knowledge in the field of digital marketing. As a marketing leader, he brings expertise in SEO (Search Engine Optimization), ASO (App Store Optimization), Website Development & much more. His curiosity and commitment to staying updated with industry trends have made him a dedicated digital marketing educator.

Kartik's dedication to teaching has led him to train over 35,000 students globally. His students range from engineers, MBA graduates, start-up entrepreneurs, marketing managers, and even those new to the world of digital marketing. His sessions have reached learners across India, Canada, Dubai, the USA, and other parts of the globe. 

Kartik is committed to helping students and professionals alike understand the complexities of digital marketing, empowering them to advance their careers and businesses in this dynamic industry. His deep knowledge and practical approach have earned him a reputation as top 1% digital marketing trainer.