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How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations. While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity. The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling. Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati. She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos So, Let’s start with what Amul as a company is all about.

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Marketing Strategy of Bijnis: India’s Largest Footwear Brand
Previously we looked at the elaborated SWOT analysis of Bijnis. Now, let us hop over and look at the elaborated Marketing Strategy of Bijnis.Bijnis was introduced in the Indian market. The company is of young and dynamic people who are working on revolutionising unorganised manufacturing factories by taking them into the digital world.Another aspect that has made Bijnis a giant today is marketing. Marketing changes as the world goes online,  and when you want to stay up to date – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.Want to see how Bijnis has succeeded in the market? In this blog, you will learn about the marketing strategy of Bijnis. Before we get started, learn more about Bijnis‘s company.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Complete Marketing Strategy Of BHP – With Detailed Explanation
In our previous article, we have learnt in detail about the Marketing Strategy of a really fascinating brand, Hindalco. So In this article, we are going to elaborate on the Marketing Strategy Of BHP – A leading Global resources company.So, are you looking for a detailed Marketing Strategy of BHP? Then you are at the correct place as this article will help you learn and gain insights on BHP & how it became one of the World’s Top producers of resources.In today’s time with everything getting shifted online, Marketing forms a very important component of every business and company, and BHP being one of the top companies, has focused a lot on the marketing part and has built a very strong online presence across various digital platforms. So if you are interested to know more about Marketing then do take a look at this Free Masterclass on Digital Marketing 101 by the CEO & founder of IIDE Karan Shah.In this blog we have fully covered the Marketing Strategy of BHP but, before we begin to look at the Marketing Strategy let’s get to know about the Company’s story, its founder, products, target audience, and much more.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Market Strategies of Bharti Infratel: Detailed Study
The majority of telecom towers that we see from the terrace of our buildings are set up by Bharti Infratel. It owns, deploys, and maintains the majority of telecom towers in our country.This also makes it one of the most important companies of our country and at the same time, it is also one of the least known companies among the masses. So in this case study on marketing strategy of Bharti Infratel, we would learn about Bharti Infratel as a company, its marketing mix, and marketing strategies followed by the digital presence and competitor analysis. So let us start by knowing more about the company in the next section.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Precise Marketing Strategy of Bharat Electronics – With Campaigns
In our previous article, we learnt in detail about the marketing strategy of General Dynamics. In this article, we are going to elaborate on the marketing strategy of Bharat Electronics Limited – India’s leading electronic security products manufacturer.The objective is to know how BEL becomes one of the leading electronic security products manufacturers in India. It is a Navratna PSU under the Ministry of Defence, Government of India.Marketing is a major tool for every business. Companies and organisations have embraced digital marketing as a result of technological innovation because it enables them to better educate and cater to their audience. Attending our CEO Karan Shah’s free digital marketing masterclass is a good idea if you want to boost your skills and learn more about digital marketing.In this article, we’ll go through every aspect of the marketing strategy of Bharat Electronics Limited. Let’s start by studying the company’s history, target market, and online presence before we dive in deep.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Detailed Marketing Strategy of Bharat Dynamics
Last time we discussed the SWOT analysis of Apar Industries which is one of the largest and most renowned manufacturers of conductors, cables, oil and lubricants. This time let’s study the in-depth Marketing Strategy of Bharat Dynamics. Bharat Dynamics, founded in 1970, is the leading manufacturer of defensive products. The company manufactures guided weapon systems and a pool of engineers drawn from Indian Ordnance Factories, DRDO and aerospace industries.As we know that behind every business’s success there is a huge contribution of marketing efforts. Marketing has evolved with time and today we are in an age of digital marketing which helps organisations with their marketing efforts using different mediums. If you are interested in understanding digital marketing in detail – check out our Free MasterClass on Digital Marketing 101 by the CEO.Before we begin with the Marketing Strategy of Bharat Dynamics, let’s know more about the company, the products and services they offer, their financial status and its competitors.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Extensive Marketing Strategy Of BEML – In-Depth Analysis
In our previous article, we learnt in detail about the marketing strategy of a fascinating brand, Northrop Grumman. In this article, we will elaborate on the marketing strategy of BEML – one of India’s leading heavy equipment manufacturers.The objective is to learn and understand how BEML went from a newly established company to Aisa’s second-largest manufacturer of Earth-moving equipment.Marketing nowadays has become like a backbone of a company without which it is impossible for a company to grow and sustain itself in this competitive world. If you are interested in new-age digital marketing, then you should definitely check out IIDE’s Free Masterclass on Digital Marketing by our CEO and Founder, Karan Shah.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Comprehensive Marketing Strategy Of Bell – A Detailed Analysis
In our past article, we had done the SWOT analysis of Telia. In this article, we will see the marketing strategy of Bell, a telecom organisation.Bell is one of Canada’s largest telecommunications companies, leading its way in broadband and media communication. Bell provides industry-leading communications solutions backed by experienced professionals throughout Canada. Established in 1880 Bell Canada has a rich history of innovation, transformation, and success that has established it as Canada’s largest and most trusted communication provider.Due to digitalisation in every part of the world, companies are adapting to online modes of doing business, and Bell’s success story can be hindered if online practices are not adopted in their organisation. Thus every business needs to implement digital marketing. If you are anxious about learning what digital marketing is and how to use it to your advantage – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.In this case study, we will learn about the marketing strategy of Bell. But first, let us know about the company and the product better.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Detailed Marketing Strategy of BDO Global – With Company Overview
In our previous article, we had learnt in detail about the SWOT analysis of BDO Global. In this article, we are going to elaborate on the marketing strategy of BDO Global – the fifth largest accounting network globally.The objective is to help you gain insights on BDO, and how it became the fifth largest accounting network globally. BDO aims to become the world’s largest accounting network globally.Marketing is a part of a company’s DNA that can either make it or break it. As users across the world go digital, marketing has followed them to the digital realm as well. If you are interested in new-age digital marketing, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.We will fully cover our marketing strategy for BDO Global in this blog. Before we begin our deep dive, let us start by learning the company’s story, target audience and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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360° Guide to Marketing Strategy of BD – With Detailed Overview
In our previous article, we learned about the marketing strategy of Torrent Pharma. In this article, we will discuss the marketing strategy of BD (Becton Dickinson) – a medical company. During this article, we are going to elaborate on the marketing strategy of BD-  the largest global medical technology company.The objective is to provide superior products and services in pursuit of our purpose of “advancing the world of health”.  This may be achieved through customer-focused continuous improvement and by maintaining an effective quality system that compiles with regulatory requirements. As today’s world is fully digital, marketing is the rib of every industry. If you’re interested to know more about digital marketing then go and check out our Free masterclass on Digital Marketing by the CEO and founder of IIDE, Karan shah.We will learn the entire marketing strategy of BD by the end of this blog. Before diving deep into it, let’s begin with the company’s story, audience, and digital presence. 
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Extensive Marketing Strategy of BBVA – Company Overview & STP Analysis
In a previous article, we learned about the detailed SWOT analysis of BBVA. In this blog, we will go over the marketing strategy of BBVA (Banco Bilbao Vizcaya Argentaria), a multinational banking group.The goal is to learn about BBVA and how it became the second-largest Spanish financial institution in terms of assets.As you can see, the world has gone completely online, and marketing is the backbone of every industry. If you want to learn more about marketing, attend our Free Masterclass on Digital Marketing taught by Karan Shah, the CEO and founder of IIDE.So let’s have a look at the Marketing Strategy of BBVA.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Bayer CropScience: Comprehensive Review
In our recent article, we talked about the marketing strategy of Gland Pharma.The detailed marketing strategy of Bayer CropScience – a German multinational pharmaceutical company will be discussed in this article.The major goal of this case study is to delve deeply into the marketing strategy of Bayer CropScience and understand how it seeks to prevent diseases, offer specialized agricultural solutions, and maintain a competitive price for its products.We are fully aware that the world is now online, particularly in the wake of the epidemic, and that businesses must have an online presence, with digital marketing at its centre. Learning skills like digital marketing is prioritized due to the requirement of having an online presence as more and more organizations move online. Attend our free masterclass on digital marketing taught by Karan Shah, CEO and founder of IIDE, if you want to learn more about marketing.We shall learn about the complete marketing strategy of Bayer CropScience by the end of this article. Now, let’s start with the company’s profile, products, audience, and internet presence before going any further.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Precise Marketing Strategy of BASF – With Company overview & Campaigns
In our previous article, we learned the marketing strategy of Sumitomo Chemicals. In this article are going to discuss the marketing strategy of BASF. As we know digital marketing is growing tremendously around the world making people used to it. This makes it important for brands to be digitally sound to attract their audience. But for that, you need to have useful digital marketing skills.To get an idea about these skills you can watch a Free Masterclass on Digital Marketing by the CEO, Founder of IIDE Karan Shah himself.Without further ado, let’s begin with the marketing strategy of BASF.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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