360° Guide to Marketing Strategy of BD – With Detailed Overview

In our previous article, we learned about the marketing strategy of Torrent Pharma. In this article, we will discuss the marketing strategy of BD (Becton Dickinson) – a medical company.

During this article, we are going to elaborate on the marketing strategy of BD-  the largest global medical technology company.

The objective is to provide superior products and services in pursuit of our purpose of “advancing the world of health”.  This may be achieved through customer-focused continuous improvement and by maintaining an effective quality system that compiles with regulatory requirements. 

As today’s world is fully digital, marketing is the rib of every industry. If you’re interested to know more about digital marketing then go and check out our Free masterclass on Digital Marketing by the CEO and founder of IIDE, Karan shah.

We will learn the entire marketing strategy of BD by the end of this blog. Before diving deep into it, let’s begin with the company’s story, audience, and digital presence. 

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Nov 2, 2022

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.