Extensive Marketing Strategy of BBVA – Company Overview & STP Analysis

In a previous article, we learned about the detailed SWOT analysis of BBVA. In this blog, we will go over the marketing strategy of BBVA (Banco Bilbao Vizcaya Argentaria), a multinational banking group.

The goal is to learn about BBVA and how it became the second-largest Spanish financial institution in terms of assets.

As you can see, the world has gone completely online, and marketing is the backbone of every industry. If you want to learn more about marketing, attend our Free Masterclass on Digital Marketing taught by Karan Shah, the CEO and founder of IIDE.

So let’s have a look at the Marketing Strategy of BBVA.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]