Market Strategies of Bharti Infratel: Detailed Study

The majority of telecom towers that we see from the terrace of our buildings are set up by Bharti Infratel. It owns, deploys, and maintains the majority of telecom towers in our country.

This also makes it one of the most important companies of our country and at the same time, it is also one of the least known companies among the masses. 

So in this case study on marketing strategy of Bharti Infratel, we would learn about Bharti Infratel as a company, its marketing mix, and marketing strategies followed by the digital presence and competitor analysis. So let us start by knowing more about the company in the next section.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 16, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]