
How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations.
While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity.
The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling.
Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati.
She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos
So, Let’s start with what Amul as a company is all about.
Latest Case Studies
Trending Topics

Marketing Strategy of Finolex Industries: Company Overview
In the previous article, we learned about the detailed SWOT analysis of Astral Pipes. In this blog, we will elaborate on the Marketing Strategy of Finolex Industries – a producer of electrical and communication cables and copper rods. The objective is to learn and gain insights into Finolex and how it became India’s largest rigid PVC pipes and fittings manufacturer and the second-largest PVC resin manufacturer.Marketing is a part of a company’s DNA that can either make it or break it. As the world is digital now, marketing has followed them to the digital realm as well. If you are interested in digital marketing then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by CEO and Founder, Karan Shah. In this entire blog, we will learn the Marketing Strategy of Finolex Industries. But before this let’s begin with the company’s story, target audience and digital presence.
Aditya Shastri
Aug 9, 2025

Marketing Strategy of Financepeer: Financing Platform
In our previous article, we extensively studied the SWOT analysis of Financepeer. This article will look at the marketing strategy of Financepeer – The Most Trusted Brand Among Students.In a nutshell, Financepeer is a financial service provider platform that helps students and their parents pay their fees.We are unaware of this company as they don’t work on branding and marketing. Yet, marketing is a prominent part of a company’s DNA that can make it or break it. If you are interested in this new digital era, you should check out IIDE’s Free MasterClass on Digital Marketing 101 by Karan Shah.In this blog, we will see the marketing strategy of Financepeer. But, before we dive deep into it, let us start by learning the company’s story, target audience, and digital presence.
Aditya Shastri
Aug 9, 2025

Precise Marketing Strategy of EY – With Detailed Overview
In our previous article, we learnt in detail about the marketing strategy of Mckinsey -the most recognized consulting firm, & Company. In this article, we are going to elaborate on the marketing strategy of EY.The goal is to give you insight into EY’s corporate history, its STP analysis, and the numerous marketing strategies they employ to grow its firm.A company’s marketing strategy is a significant factor that could either help or harm it. Along with users from all over the world, marketing has moved to the digital era. If you’re interested in contemporary digital marketing, have a look at the CEO of IIDE Karan Shah’s Free MasterClass in Digital Marketing 101.In this blog, we’ll go over every aspect of the marketing strategy for EY. Let’s start by studying the company’s history before diving in-depth, and then move on to learn about its target market and online presence.
Aditya Shastri
Aug 9, 2025

In-depth Marketing Strategy of ExxonMobil – Detailed Explanation
In our previous article, we learned in detail about the marketing strategy of a fascinating company DBS Bank. In this article, we are going to elaborate on the marketing strategy of ExxonMobil – one of the leading and biggest energy and petroleum producing companies in the petroleum industryThe objective is to help you gain insights into ExxonMobil’s transition and how it became one of the biggest petroleum and energy-producing companies worldwide.Marketing is a portion of a company’s DNA that can either formulate it or crash it. As users across the world go digital, marketing has followed them to the digital realm as well. If you are interested in new-age digital marketing, then you should check out IIDE’s Free Masterclass on Digital Marketing 101 by our CEO and Founder, Karan Shah.We will fully cover our marketing strategy for ExxonMobil in this blog. Before we proceed with our deep dive, let us start by understanding the company’s history, target audience, and digital composure.
Aditya Shastri
Aug 9, 2025

Marketing Strategy of Express Scripts: Benefit Management
In one of our previous blogs, we saw a detailed SWOT analysis of one of India’s biggest medicine delivery platforms Pharmeasy. Here we’ll have a detailed Marketing strategy of Express Scripts.Express Scripts offers integrated pharmacy management services around the world. They’ve been really good and getting better at providing these pharmacy services to make people’s lives a little easier.Their marketing strategy across the years has helped them gain the confidence to get into a lot of new businesses related to pharmacy management. Going digital benefits a lot. If you want to get that benefit – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.In this blog, we are gonna explore the Marketing strategy of Express Scripts and know how they got into one of the USA’s biggest pharmacy management, but before that let us know a little about the company’s history.
Aditya Shastri
Aug 9, 2025

Comprehensive Marketing Strategy of Evergrande with Detailed Overview
China Evergrande Group is the second largest group in China that develops properties in terms of sales. It is founded in 1996A.D. and has been a real estate company for almost 26 years. The founder of this company is Hui Ka Yan. Its headquarter is located in Shenzhen, Guangdong, China. In this blog, we will take a deep dive into the marketing strategy of Evergrande company. As each and every big company have already gone digital it has become much easier for the customer and audience for finding out information on the big companies. Marketing is a necessity for all organizations around the globe to sustain the changing market trends and growing competition.Before jumping on the marketing strategy of Evergrande let us begin with a detailed overview of the company.About Evergrande-Company OverviewChina Evergrande Group is the second largest group in China that develops properties in terms of sales. It is founded in 1996A.D. and has been a real estate company for almost 26 years. The founder of this company is Hui Ka Yan. Its headquarter is located in Shenzhen, Guangdong, China. This company is deeply rooted in multiple businesses like Real estate, Tourism and Recreation, Sports, Automotive, Health, Entertainment, Finance, and Food and Agriculture. In Oct 2009, the company managed to raise $722 million U.S. in an initial public offering on the Stock Exchange of Hong Kong. In 2022, Evergrande company announced it would be moving its headquarters to Guangzhou due to a need that required reduced spending.Evergrande also owns two major theme park brands that are:- Hengda children of the world and Hengda water world. Hainan has a large tourist complex i.e. Chinese island of Hainan to spend. The under-construction Ocean Flower Island in Hainan is one of the major projects that Evergrande owns.We have been analyzing China Evergrande Group revenues, which have grown to $59.59 billion in 2021, plus its IT budget and roadmap, and cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for China Evergrande Group’s intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications. Evergrande has served the general public with its amazing real estate business which has helped many people with their housing. As Evergrande is the power of the economy which comes in second in the whole of China, its sustainable growth in the real estate business is very important. This has also become the main source of happiness for migratory people and resolved the problem of housing.Quick StatsCEOSiu ShawnCFODa Rong PanArea servedMainland ChinaIndustryReal estateMarket Share/revenue$77.713 billion,2020
Aditya Shastri
Aug 9, 2025

In-Depth Marketing Strategy of Escorts With STP Analysis
In our previous article, we learned in detail about the marketing strategy of a fascinating brand, Mahindra. In this article, we are going to elaborate on the marketing strategy of Escorts.Escorts Group has transformed, redefined, and reimagined the way India lives, works, and travels for seven pioneering decades. Its goal is to use engineering expertise to change people’s lives. The purpose is to provide you with information on the ravishing journey of Escorts Groups from a small agency house in 1944 to one of India’s largest multinational conglomerates.As said by Joey Chernov: “ Good marketing makes the company look smart. Great Marketing makes the customer feel smart.” Marketing is the heart of your company. Marketing is necessary for your business to exist, and the stronger it is, the healthier your company will be. As the population all around the world shifts to the digital sphere, even marketing has joined the race.By far now we surely have invoked in you an interest in learning this highly demanding and new-age skill called Digital Marketing. Here’s a quick guide by our CEO and Founder, Karan Shah on Digital marketing, check out IIDE’s Free MasterClass on Digital Marketing 101 to know more.So now it’s the time to learn the marketing strategy of Escorts and how Escorts became a worldwide renowned brand and established a market presence in the massive sector of huge machinery manufacturing by decoding its marketing strategies, but first let’s get familiar with the company by knowing its brief history, target audience, and digital presence.
Aditya Shastri
Aug 9, 2025

Detailed Marketing Strategy of Equitas Holding With STP Analysis
In the previous blog, we learned about the in-depth SWOT analysis of Motilal Oswal Financial Services. In this article, we will discuss the marketing strategy of Equitas Holding.Business in 2007 to the launch of Equitas Small Finance Bank in 2016. Empowering through financial inclusion to serve 5% of Indian households by 2025 with fair and transparent values is the mission, vision and values of the company.Another aspect that made Equitas Holding the massive it is now is its marketing efforts. As the world goes online, marketing is changing and if you are curious in learning about the latest – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.In this study, we will look into the marketing strategy of Equitas Holding. First let us get to know the company overview, targeted audience and STP analysis.
Aditya Shastri
Aug 9, 2025

Extensive Marketing Strategy Of Equinor – With Detailed Explanation
In our last article, we learned in-depth information about the marketing strategy of Cairn, an oil and gas company. We’ll go into detail about the marketing strategy of Equinor in this piece – the world’s eleventh-largest oil and gas company. With its headquarters in Stavanger, Equinor ASA is a multinational energy business owned by the Norwegian government. With operations in 36 nations and further investments in renewable energy, it is principally a petroleum firm. Marketing is buried in a company’s DNA and has the power to make or ruin that entity. Marketing has followed users online as they have gone digital throughout the world. Check out IIDE’s Free MasterClass on Digital Marketing 101 taught by our CEO and founder, Karan Shah, if you’re interested in modern digital marketing.In this article, we’ll go over every aspect of Equinor’s marketing plan. Learn about the company’s history, target market, and online presence before we get started.
Aditya Shastri
Aug 9, 2025

Complete Marketing Strategy of EPL – An Overall Analysis
Last time we did an in-depth SWOT analysis of EPL. Today we are going to do an elaborative marketing strategy of EPL – Essel Propack Limited. Here, we are going to research the advertising method of the English Premier League. The goal is to assist you to reap insights into EPLs of turning into one of the most famous soccer leagues and set up itself as a special advertising platform for manufacturers to attain top-rate audiences. Marketing is a phase of a company’s DNA that can both make it or spoil it. As customers throughout the world go digital, advertising has accompanied them to the digital realm as well. If you are fascinated by new-age digital marketing, then you must honestly take a look at the IIDE’s Free Master Class on Digital Marketing one hundred and one by way of our CEO and Founder, Karan Shah.We will totally cover the marketing strategy of EPL in this blog. Before we start our deep power let us begin with the aid of gaining knowledge of the company’s story, goal target market and digital presence.
Aditya Shastri
Aug 9, 2025

Profound Marketing Strategy of E.ON – With STP Analysis & Campaigns
In our previous article, we learnt in detail about the marketing strategy of a really fascinating brand, GAIL. In this article, we will elaborate on the marketing strategy of E.ON – the leading utility company in the US.The main objective of this blog is to understand how E.ON entered the market and became a leader through its unique approach – providing green and sustainable solutions. The company also came up with some unique campaigns, a few of which will be discussed as we move forward in this blog.Like DNA, marketing plays a critical role in the company’s existence. If a firm sells wonderful items and offers fantastic services but lacks a sound strategy, it would be challenging to survive in the tough times and make a living. Well-planned plans can take you up to heights. You may check out the CEO of IIDE Karan Shah’s Free Masterclass on Digital Marketing if you want to learn more.Before understanding the strategies and the campaigns of the company, let us learn about the company and check the quick stats of the same. It’s important to know the history, right? Because without knowing where they started, you won’t be able to understand their strategies and STP. Without any delay, let’s dive into the marketing strategy of E.ON.
Aditya Shastri
Aug 9, 2025

In-Depth Marketing Strategy of Engineers India
Previously, we learned in-depth about the SWOT analysis of AIA Engineering. The goal of this article is to help you understand the marketing strategy of Engineers India. The Engineers of India has done some interesting marketing campaigns, due to which Engineers India is considered to be one of the best companies. Overall, it means marketing has become a prime object for every company. Nowadays, everyone is switching their business online, in order to adapt to its strategies as well.The intention of this article is to help you to be aware of the new strategies companies undertake. If you are keen on learning about the future of marketing, that is, digital marketing, you must check out IIDE Free Masterclass on Digital Marketing by one and only the Founder and CEO of IIDE, Karan Shah.In this blog, we will go over the Marketing Strategy of Engineers India in detail. We are going to discuss everything about Engineers India’s marketing strategy. We will also cover the company’s story, marketing campaigns, target audience, digital presence, etc.Let’s start by learning about the company’s history, target audience, and digital presence before we dwell.
Aditya Shastri
Aug 9, 2025
Confused about which Digital Marketing Course is Right for You?

Explore Our FREE Digital Marketing Masterclasses
Taught by industry experts, these free digital marketing courses are your gateway to exploring exciting topics and expanding your expertise at your own pace.











