In-Depth Marketing Strategy of Escorts With STP Analysis

In our previous article, we learned in detail about the marketing strategy of a fascinating brand, Mahindra. In this article, we are going to elaborate on the marketing strategy of Escorts.

Escorts Group has transformed, redefined, and reimagined the way India lives, works, and travels for seven pioneering decades. Its goal is to use engineering expertise to change people’s lives. 

The purpose is to provide you with information on the ravishing journey of Escorts Groups from a small agency house in 1944 to one of India’s largest multinational conglomerates.

As said by Joey Chernov: “ Good marketing makes the company look smart. Great Marketing makes the customer feel smart.” Marketing is the heart of your company. Marketing is necessary for your business to exist, and the stronger it is, the healthier your company will be. As the population all around the world shifts to the digital sphere, even marketing has joined the race.

By far now we surely have invoked in you an interest in learning this highly demanding and new-age skill called Digital Marketing. Here’s a quick guide by our CEO and Founder, Karan Shah on Digital marketing, check out IIDE’s Free MasterClass on Digital Marketing 101 to know more.

So now it’s the time to learn the marketing strategy of Escorts and how Escorts became a worldwide renowned brand and established a market presence in the massive sector of huge machinery manufacturing by decoding its marketing strategies, but first let’s get familiar with the company by knowing its brief history, target audience, and digital presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.