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How Did Amul Made Dairy Products So Popular? – An Amul Case Study
Amul is one of the most popular and successful brands in India. With its wide range of dairy products, Amul has now become a household name in the minds of Indian families. I’m sure that we all have at least one of Amul’s products in our house. It has elegantly created its family-friendly and patriotic image with its, “Amul – The Taste of India” marketing jingle which also evokes empathy towards the brand. What also makes Amul so special is that it has constantly managed itself in staying relevant for all these years in the minds of customers ever since its foundation. Thus, this also makes us wonder about what they are doing to stay relevant in this increasingly competitive and digitized world. In this case study, we will go through Amul’s digital marketing strategies and campaigns implemented by them over the years which have helped them stay on top of the game, ahead of its competitors in the industry. So, Let’s start with what Amul as a company is all about.

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360° Marketing Strategy of Gayatri Projects: Campaigns
In a previous article, we learned about the SWOT Analysis of Gayatri Projects. In this blog, we will elaborate on the marketing strategy of Gayatri projects.The objective is to gain insights into one of the fastest-growing Infrastructure Companies in India Gayatri Projects Limited which deals in major civil construction and infrastructure projects in India. We will walk you through how the company has bagged the projects barely using any extensive marketing strategies.Marketing is a vital part of a company’s operations and serves as a game-changer for any business.  As users across the globe go digital, marketing has also headed towards its digital transformation. If you are curious about new-age digital marketing trends, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by Karan Shah-CEO and Founder.We will look into how Gayatri projects Limited is still in the show with limited marketing strategies. Before we begin our deep dive into the Marketing Strategy of Gayatri Projects, let us start by learning the company’s story, target audience and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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In-Depth Marketing Strategy of Galaxy Surfactants – Detailed Analysis
In our previous article, we learned in detail about the marketing strategy of a fascinating brand Pidilite Industries. Now we are going to elaborate on the marketing strategy of Galaxy Surfactants – India’s Chemical manufacturer.Startups are the talk of the town nowadays. Galaxy Surfactants is not the only global technology brand in automotive engineering and mobility solutions that has unveiled its new visual brand identity. We will help you gain insights into how Galaxy Surfactants went from zero to becoming one of the world’s largest automotive engineering companies. As things are getting digital, people want to buy everything online. That is the main reason why Digital Marketing becomes an essential part of any startup or business. Without Digital Marketing it will be hard to survive in the competitive market.So, to stay ahead of your competitor’s marketing becomes essential. If you want to learn about new-age digital marketing, then check out the IIDE’s Free Masterclass on Digital Marketing 101 by our CEO and Founder, Karan Shah.Do you ever think of the company’s Success Secrets? Why is it famous for its product? What Are the strategies behind a good product? So, We will fully cover the marketing strategy of Galaxy Surfactants in this blog. Before we begin our deep dive, let us start by learning the company’s story, target audience, and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Extensive Marketing Strategy of GAIL – A Comprehensive Case Study
We have previously written a comprehensive case study on the SWOT analysis of GAIL. This time we are back with another article on the marketing strategy of GAIL.The PNG gas which is coming in our house gas pipeline or the LPG gas which is connected to our stove is produced by GAIL. GAIL – Gas Authority Of India Limited is one of the largest natural gas companies in India. Their consistent efforts and determination to serve people have made them rank 45th in the India 100 2021 ranking of the most valuable and influential brands.   Another attribute that made GAIL the giant is its marketing efforts. As the world is moving online, the way marketing is done is changing and if you are interested in learning about the newest – check out our  Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.In this blog, we will look at the marketing strategy of GAIL, but before begin discussing the marketing strategy of GAIL, let’s look at some of the facts about the company.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Future Retail: Key Tactics & Insights
Whenever someone says “let’s go to the supermarket”, you get a strong recall of either DMart or Big Bazaar, isn’t it? That’s why in this case study, we would go through Big Bazaar’s parent organization, Future Retail Limited, to understand the marketing strategies it has implemented that reinforce such a strong brand recall in the minds of customers. We would go through the marketing strategy of Future Retail by understanding the 4Ps of the marketing mix, its marketing and campaigns strategies along with its digital marketing overview by going through its social media presence and website analysis. So let’s get started by first knowing about Future Retail.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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In-Depth Marketing Strategy of Future Enterprises – Extended Study
In this blog, we will go through all details about the marketing strategy of Future Enterprises and which strategies they are using for their market growth.Future Enterprises Ltd. was part of Future Group Company from 1987 to 2022 as the company grew and made itself India’s best Retail and Wholesale industry. Future enterprises own and manage retail stores.If we want to grow our company it is necessary to create more Sales and if we want to do sales we need to do Marketing. Digital Marketing is the fastest growing industry in the world, if you also want to gain more knowledge regarding digital marketing you must check out IIDE’s #1 Free Digital Marketing Masterclass with Certification – taken by our Founder and CEO, Mr Karan Shah.In this blog, we will cover the marketing strategy of Future Enterprises but before we go into detail let’s get to know and start learning about company details, history and growth stories.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Fujitsu: STP Analysis & Campaigns
In a previous article, we learned about the Extensive Marketing Strategy of HP, an American multinational computer software industry. In this blog, we are going to talk about the marketing strategy of Fujitsu – The World’s sixth-largest IT service provider.This blog accommodates a detailed overview of the company Fujitsu which was started in Japan and now is working globally. The intention of writing this blog is to make you aware of the company and its growth over the years.Marketing is very important for a company as it makes your company popular by selecting the target audience and making the customer aware of the products and services provided by the company.As nowadays every company is going digital, so it is very important for a company to attract customers online too. If you are interested in digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing by the CEO and Founder of IIDE, Mr Karan Shah.In the further blog, we will know more about the marketing strategy of Fujitsu company. Before looking deep into the company let’s start by looking at the company’s overview. 
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Extensive Marketing Strategy of Fresh to home – A Case Study
India consumes about $ 30 billion worth of meat annually. And this demand is expected to grow faster, driven by factors such as economic growth, rising per capita income, urban trends, and a rise in the awareness of the nutrition provided by meat and related products.However, 90 percent of this demand has been primarily addressed by the unorganized market. This is changing with various companies trying to provide meat directly to your doorstep. One such brand is Fresh to home. In this blog, we will have insights about the company and also understand the marketing strategy of Fresh to home.About Fresh to home Fresh to home is a meat delivery company. It is an online grocery store that sells a range of seafood and meat to its users a list of website products including fish, poultry, mutton, beef, and fillet. The fish contains shells, freshwater, and seawater. It enables them to bring their seafood and meat to the website. The app learns fish based on neural network training that finds the type of fish. We use technology based on AI, which is a US patent. The technology is based on the experience of a basic group in Zynga. They were able to focus on making the app more interactive and easy to use for fishermen.The company’s current income stands at Rs 600 rupees and is expected to grow to Rs 1,500 crore by December next year, the founder said.FreshToHome currently has 16 Lakh orders per month and has approximately 18 lakh customers. It employs 19,000 people and works with many farmers.The company recently launched Fresh to Home Daily, a daily service to deliver milk, fruit, vegetables, and other daily essentials. It will also split to bring some new products like parathas, chapati, flour, etc soon.Bringing fishermen online The app works on a simple and simulated game model. When the fisherman starts the app, the camera “reads” the fish, and checks the variety, size, depending on what the fisherman puts in his business. On the other hand, one or two “feet on the road” bounce off the auction, picking up trapped fish and transporting them in cold series to the appropriate facilities.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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360° Guide to Fresenius Marketing Strategy: Overview
In our previous case study, we learned about the Marketing Strategy of Wysa an Indian-based AI-enabled mental health application. In this case study, we are talking about the marketing strategy of Fresenius.The objective of this blog is to learn about the services provided by Fresenius, how it became the top products and service provider for people with renal disease and its marketing strategy.As the healthcare system across the world is turning digital, the need for companies to have an excellent digital marketing campaign grows essential. If you are interested in learning more about digital marketing, you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.By the end of this case study, we learn about the marketing strategy of Fresenius, before we dive into it let’s take a quick look at the company’s story, target audience and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Fox: Overview & STP Analysis
We had learned in-depth information about the marketing strategy of 20th Television – in our previous article. In this article, we will be looking at the marketing strategy of Fox – one of the leading media broadcasting companies in the world.This article aims at highlighting the various marketing strategies employed by Fox corporation and how beneficial these strategies have been in helping them stay ahead of the competition.Marketing is a major tool for every business. With the advancement of technology, companies and organisations have embraced digital marketing as it helps them teach and serve their audience better. If you want to learn more about digital marketing and upskill yourself, then you should consider attending our free digital marketing masterclass by our CEO Karan Shah.Before we get into the details of its marketing strategy of Fox, we need to learn more about the company and its operations.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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360° Walkthrough of the Marketing Strategy of Flyrobe | IIDE
In a previous article, we learned about the detailed marketing strategy of greaves cotton. We saw the marketing mix, its marketing strategy, and marketing campaigns. In this blog, we will elaborate on the marketing strategy of Flyrobe, which is India’s first and largest fashion rental service store chain.The objective of this blog is to guide you through insights into how Flyrobe became India’s largest fashion rental service store. In today’s era companies acquire customers – through digital marketing. As users across the world go digital, marketing has followed them into the digital realm as well.If you are interested in new-age digital marketing, then you should check out IIDE’s Free MasterClass on digital marketing and if you are looking to master a particular skill relevant to you, look out for the short term certifications in Digital Marketing; the short courses are not only elaborate but very time efficient and guidance from the industry leads with meaningful insights. The marketing strategy of Flyrobe will be fully covered in this blog. But before we begin with the marketing strategy of Flyrobe, let us start by learning the company’s story, STP, marketing campaign, social media marketing, etc.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Extensive Marketing Strategy of Flock – In-Depth
In our last post, we learnt about American Express Bank’s extensive marketing approach. In this blog, we will look through the marketing strategy of Flock – in detail.The goal is to study and get an understanding of Flock and how it develops messaging applications with pre-bundled software. This blog will go into greater detail on flock’s marketing approach so that readers can build their own channels. Group messaging apps like Flock have transformed the way we communicate at work.As you can see, marketing is the backbone of every industry in today’s online environment. If you want to learn more about marketing, you should visit Free Masterclass on Digital Marketing.At the conclusion of this blog post, we will learn about the marketing strategy of Flock. Let’s start with the company’s history, target market, and online presence before delving deeper.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Flo Mattress: Overview & STP Analysis
In our previous article, we learned in detail about the marketing strategy of Lowe’s. Now, in this blog,  we will discuss the marketing strategy of Flo Mattress company. We will tell you how the company had become very successful within a spare of time, from nowhere to one of India’s most recognized and respected brands. We will talk about the marketing strategy of Flo mattress.As marketing is an integral part of a company, most companies do their marketing on social media platforms through digital marketing and SEO to grab more audiences is the most effective place, so if you are interested in new-age digital marketing, then you should definitely check out IIDE’s  Free MasterClass on Digital Marketing 101 by CEO and Founder of IIDE, Karan Shah, IIDE is Asia’s most trusted digital marketing platform.In this, we are going to discuss the Marketing Strategy of Flo mattress company their Strategies So let’s jump into the case study.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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