In a recent article, we learned in detail about the SWOT analysis of General Electric. In this blog, we will walk through the 360-degree marketing strategy of GE Power India – the World’s Leader in Power Generation.
Today, in this competitive world, we all know how important it is to be visible and noticed, only then you can survive in the industry.
How will you be visible? The answer to that is marketing, yes, you heard it right. Marketing is the key to being noticed and it is important to have brand awareness.
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So today, in this article, we will tell you about the marketing strategy that is used by GE Power India. Let us first give you an overview of the company and its work.
About GE Power India
GE Power, which was previously known as GE Energy, is an American energy technology company owned by General Electric. In 2018, General Electric power plants produced one-third of the world’s electricity consumption.
GE Energy was a division of General Electric and its headquarters were in Atlanta, Georgia, United States.
GE has nine decades of history in industrial power production, in which it built a record-capacity three-phase generator for Niagara Falls in 1918 and installation of generators at the Grand Coulee Dam in 1942. In 2008, the company faced huge financial losses due to which they had to reorganize the company.
| CEO | Deepesh Nanda |
|---|---|
| CMO | Mahesh Kende |
| Area Served | Worldwide |
| Industry | Power |
| Market Share/ Revenue | 7.91 billion |
| Vision | We bring good things to life |
| Tagline | Power by the hour |
Marketing Strategy of GE Power India
Let’s have a look at how GE Power India carries out its marketing campaigns and the strategies they use for marketing.
Segmentation, Targeting, and Positioning
The main target audience of GE Power India would be big companies. These companies are the ones wanting to do business deals with GE Power India. GE is a leading energy player in India with strong capabilities in engineering, manufacturing, project management, and supply of products and solutions for power generation and transmission infrastructure requirements.
As this is a company that mainly focuses on the big business so their target audience would be big companies and they would have B2B sales only. They would target those businesses which have the requirement and the capability to help them in the business.
In order to position themselves in the market, they created different streams and businesses so that they can spread in the industry. They also expanded their business all over the world so they are known by everyone.
Marketing Campaigns
GE Power launched a Campaign called Ecomagination in 2005. This campaign was a fabulous strategy that the company used to build more and more efficient machines that produced cleaner energy, reduced greenhouse gas emissions, cleaned water and cut its use, and also made money while doing this. Today, the Ecomagination campaign has generated more than $200 billion in revenue.
June is known as the pride month, GE power organised a fireside chat to ‘normalise LGBTQ+ relationships as part of their continued efforts to create awareness around the pride movement and educate everyone. Many people attended with chat and celebrated pride month.
COVID-19 testing Kiosks
GE power launched infrastructure and developmental enterprises in collaboration with United Way Delhi, towards the pandemic COVID-19. The objective of the enterprise was to ease the State Government in collecting the COVID-19 samples by maintaining the safe and healthy social distancing norms between the patient and doctor during the pandemic.
Social Media Marketing
GE Power India is active on social media platforms such as Youtube, Twitter, LinkedIn, and Instagram. It has the highest number of followers on LinkedIn followed by Twitter, YouTube, and Instagram. Instagram is a platform where there are more youngsters who are looking for entertainment so they do not follow such company pages.
LinkedIn: 45,00,000 followers
Twitter: 67,000 followers
YouTube: 34,000 followers
Instagram: 10,000 followers
Instagram is a platform where there are more youngsters who are looking for entertainment so they do not follow such company pages.
SEO Strategies
As per SEO ranking, it is known that if the Number of keywords is below 500 then it is bad, if it’s above 1000 it is good, and if it’s 10,000+ then it is amazing. As we can see that https://www.ge.com/.in has 596,376 organic keywords and it’s considered amazing. That means the digital marketing of GE Power India is gaining an excellent number of insights.
Also, the traffic per month is 1.9m which is too good. Hence, GE power India now needs to maintain its current SEO strategies.
Influencer Marketing
GE Power India is not into influencer marketing as such.
E-commerce Strategies
GE Power India does not have an E-commerce website. As they are into B2B business they don’t have an E-commerce website to sell their products.
Mobile Apps
GE Power India does not have a mobile app.
Content Marketing Strategies
GE Power India is very active on all social media platforms and posts daily. Also, their website is up to date having blogs, articles, press releases, white papers, and much more. They post about their latest products and the deals that they crack.
This ends our elaborative marketing strategy of GE Power India. Let us conclude our learning below from the marketing strategy of GE Power India.
Conclusion – What’s Unique in GE Power India’s Marketing?
As we saw above, GE Power India is doing well in the industry. Its marketing is up to the mark and even more than enough. In this digital world, GE Power is making great use of Social Media and SEO to reach out to its target audience.
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We hope this blog on the marketing strategy of GE Power India has given you a good insight into the company’s marketing strategies.
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