Elaborated Marketing Strategy of GE Power India

In a recent article, we learned in detail about the SWOT analysis of General Electric. In this blog, we will walk through the 360-degree marketing strategy of GE Power India – the World’s Leader in Power Generation. 

Today, in this competitive world, we all know how important it is to be visible and noticed, only then you can survive in the industry.

How will you be visible? The answer to that is marketing, yes, you heard it right. Marketing is the key to being noticed and it is important to have brand awareness.

If you are further interested to explore more about digital marketing then do check out our Free Masterclass on Digital Marketing by Karan Shah, CEO and founder of IIDE. And if you’re looking to master a particular skill in digital marketing, look at our short-term certification courses in Digital marketing which have some meaningful insights.

So today, in this article, we will tell you about the marketing strategy that is used by GE Power India. Let us first give you an overview of the company and its work.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]