SWOT Analysis of General Electric: Company Overview

Recently we examined the SWOT Analysis of 3M Company, a multinational provider for industrial and consumer goods. In this article, we will tackle the SWOT Analysis of General Electric.

General Electric is an American multinational conglomerate that contributed to the aviation, energy and healthcare industries. GE aids enterprises in establishing an efficient, dependable, and safe work environment by merging its technical expertise with software and analytics.

Successful marketing methods let General Electric target specific locations and reach a wide client base. Digital marketing is one of the most powerful and successful kinds of marketing nowadays. Discover more about today’s effective marketing by attending our Free MasterClass on Digital Marketing 101, delivered by Karan Shah, CEO and Founder of IIDE.

Before we go into the SWOT Analysis of General Electric, let’s have a look at the firm, its history, financial situation, products, and rivals.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Sep 18, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.