Marketing Strategy of Fujitsu: STP Analysis & Campaigns

In a previous article, we learned about the Extensive Marketing Strategy of HP, an American multinational computer software industry. In this blog, we are going to talk about the marketing strategy of Fujitsu – The World’s sixth-largest IT service provider.

This blog accommodates a detailed overview of the company Fujitsu which was started in Japan and now is working globally. The intention of writing this blog is to make you aware of the company and its growth over the years.

Marketing is very important for a company as it makes your company popular by selecting the target audience and making the customer aware of the products and services provided by the company.

As nowadays every company is going digital, so it is very important for a company to attract customers online too. If you are interested in digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing by the CEO and Founder of IIDE, Mr Karan Shah.

In the further blog, we will know more about the marketing strategy of Fujitsu company. Before looking deep into the company let’s start by looking at the company’s overview. 

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]