Marketing Strategy of Fujitsu: STP Analysis & Campaigns

In a previous article, we learned about the Extensive Marketing Strategy of HP, an American multinational computer software industry. In this blog, we are going to talk about the marketing strategy of Fujitsu – The World’s sixth-largest IT service provider.

This blog accommodates a detailed overview of the company Fujitsu which was started in Japan and now is working globally. The intention of writing this blog is to make you aware of the company and its growth over the years.

Marketing is very important for a company as it makes your company popular by selecting the target audience and making the customer aware of the products and services provided by the company.

As nowadays every company is going digital, so it is very important for a company to attract customers online too. If you are interested in digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing by the CEO and Founder of IIDE, Mr Karan Shah.

In the further blog, we will know more about the marketing strategy of Fujitsu company. Before looking deep into the company let’s start by looking at the company’s overview. 

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Sep 17, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.