In-Depth Marketing Strategy of Galaxy Surfactants – Detailed Analysis

In our previous article, we learned in detail about the marketing strategy of a fascinating brand Pidilite Industries. Now we are going to elaborate on the marketing strategy of Galaxy Surfactants – India’s Chemical manufacturer.

Startups are the talk of the town nowadays. Galaxy Surfactants is not the only global technology brand in automotive engineering and mobility solutions that has unveiled its new visual brand identity. We will help you gain insights into how Galaxy Surfactants went from zero to becoming one of the world’s largest automotive engineering companies. 

As things are getting digital, people want to buy everything online. That is the main reason why Digital Marketing becomes an essential part of any startup or business. Without Digital Marketing it will be hard to survive in the competitive market.

So, to stay ahead of your competitor’s marketing becomes essential. If you want to learn about new-age digital marketing, then check out the IIDE’s Free Masterclass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

Do you ever think of the company’s Success Secrets? Why is it famous for its product? What Are the strategies behind a good product? So, We will fully cover the marketing strategy of Galaxy Surfactants in this blog. Before we begin our deep dive, let us start by learning the company’s story, target audience, and digital presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Nov 28, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]