Comprehensive Marketing Strategy of Geely – With Company Overview

In our last article, we learned in-depth information about marketing strategy of Hyundai. We will go into more detail about the marketing strategy of Geely in this article as the top automobile manufacturer in China.

The goal is to give you some understanding of how Geely went from being a cooperative startup automobile manufacturer to becoming one of China’s most recognisable, renowned and global automobile companies.

Marketing is a part of a company’s DNA that can either make it or break it. Marketing has moved online in tandem with user behaviour around the world as users increasingly use digital devices.

If you have some interest in new-age digital marketing, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

We will fully cover the marketing strategy of Geely in this blog. Let’s start by studying the company’s history, target market, and online presence before we dive in deep.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Nov 6, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.