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The marketing strategy of Berger Paints focuses on innovation, brand engagement, and digital transformation to promote its brand. The company’s strategy is to choose the target market and place its product using various techniques like service differentiation, product differentiation and more.
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Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Aug 16, 2024
Berger Paints' marketing strategy focuses on innovation, customer engagement, and a strong digital presence.
Berger Paint’s marketing strategy uses SEO, social media engagement, e-commerce strategies, and a mobile app to reach and serve its customers.
Some of Berger Paint’s popular products include the Green Horizon eco-friendly range and Silk Glamor luxury emulsions.
Consumers seeking high-quality, durable, and aesthetically pleasing paint solutions form a part of Berger Paint’s target audience.
One notable Berger Paint’s marketing strategy, the “Har Ghar Kuch Kehta Hai” campaign connected emotionally with consumers by showcasing real-life scenarios.
Asian Paints, Nerolac Paints, Dulux Paints, Indigo Paints, and Shalimar Paints are among the primary competitors in the market. Berger Paint’s marketing strategy has to be carefully formulated keeping this competition in mind.
Yes, Berger Paints faced backlash for a campaign perceived as culturally insensitive, leading to a public apology and withdrawal of the campaign.
This company aims to consistently innovate and offer high-quality products that enhance the aesthetics and durability of surfaces.
This company’s target audience seeks high-quality, durable, and aesthetically pleasing paint solutions with eco-friendly options.
Berger Paints announced the acquisition of a leading paint manufacturer in Southeast Asia.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.