Mahindra and Mahindra End to End Marketing Strategy Case Study

Today’s global brand, Mahindra and Mahindra, began as a steel-trading venture seven decades ago. Their story narrates how an Indian company paved its way to becoming a global powerhouse. They have come a long way since 1945 and as they accelerate into the 21st century, they aim to achieve even more. They adapted themselves to everything that came along. 

In this case study, we will look into the marketing strategies of Mahindra and Mahindra, its marketing mix, digital marketing strategy, and marketing campaigns as well. Let’s dive right into it.