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Explore the Nike business model in this comprehensive case study. Understand how Nike’s innovative athletic footwear and apparel approach drives its global success and market leadership.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Sep 10, 2024
Nike's business model focuses on designing, manufacturing, and selling high-quality athletic footwear, apparel, and equipment through direct and wholesale channels.
Nike makes money through the sales of footwear, apparel, and equipment, as well as from licensing and collaborations.
Nike’s main products include athletic footwear, apparel, and equipment for various sports and activities.
Nike’s top competitors include Adidas, Puma, Under Armour, New Balance, and Reebok.
Nike uses advanced materials, wearable tech, and digital platforms to enhance product performance and customer experience.
Nike's target audience includes athletes, fitness enthusiasts, and fashion-conscious individuals across various age groups and income levels.
Nike holds approximately 27.4% of the global sportswear market.
Nike’s CSR initiatives focus on sustainability, community support, and diversity and inclusion through programmes like Move to Zero and the Nike Community Impact Fund.
Nike’s value proposition is offering high-quality, innovative, and stylish athletic products that enhance performance and comfort.
Nike markets its products through inspirational storytelling, athlete endorsements, digital marketing, and social media engagement.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.