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Karan Shah
Founder and CEO at IIDE
Updated on: Sep 10, 2024
Short-form videos, like YouTube and Instagram reels, are trending these days. The introduction of video marketing trends like AI (Artificial Intelligence) accompanied by UGC (User Generated Content) has elevated many brand's marketing games.
The future of video marketing lies in AI integration, personalised content, and short-form videos. Businesses will leverage these video marketing trends and video marketing tools to create more engaging and targeted content. An effective video marketing strategy will include these elements to stay ahead.
Yes, video marketing is in high demand due to its effectiveness. With the rise of video marketing examples demonstrating success, companies are incorporating video marketing strategies into their plans. Video marketing statistics show increasing viewership and engagement rates.
The impact of video marketing is significant, enhancing brand visibility and engagement. Video content marketing drives higher retention rates, and effective video marketing campaigns lead to better customer conversion. Companies utilise video marketing tips and video marketing tools to maximise their impact.
Digital marketing, including video marketing, is projected to grow substantially in 2024. Businesses will adopt new video marketing trends and develop comprehensive video marketing plans to leverage this growth. The adoption of innovative video marketing strategies will drive this expansion.
Founder and CEO at IIDE
Karan Shah is the Founder and CEO of IIDE – The Digital School, Asia’s premier digital marketing institute. With over ten years of hands-on experience in the digital marketing industry, Karan has played a pivotal role in empowering thousands of students to forge successful careers in this ever-evolving field.
His vast expertise encompasses various areas such as paid search, social media marketing, programmatic marketing, and much more. Karan's passion for education, teaching, and public speaking led him to establish IIDE, where he offers world-class digital marketing education designed to meet industry standards.
To date, he has trained over 60,000 students and worked with more than 25 corporates, sharing his knowledge through both online and offline platforms. A Harvard Business School alumnus with a specialisation in E-commerce, Karan is also an accomplished Tedx speaker. His industry insights and teaching excellence have earned him a prestigious role as a visiting faculty member at India’s top management institutes, including the Indian Institutes of Management (IIMs).