What is an MBA In Digital Marketing?
MBA in digital marketing is a new-age course building upon traditional marketing principles to cover the marketing sectors in the digital age. An MBA in Digital Marketing course trains students with the skills and information required to form successful digital marketing strategies, enhancing their creative skills and expanding their knowledge of digital platforms to market products/services.
Graduates in this course can help companies formulate digital marketing strategies and develop effective ways to interact with their targeted group of customers. This course incorporates Marketing, Administrative Behaviour, Fundamentals, Business Communication, Selling and Negotiation, etc.
Although it expands upon traditional marketing, it mainly focuses on digital media – it does not involve any study of traditional marketing strategy. MBA Digital Marketing subjects include marketing fundamentals, mobile marketing, business communication, marketing analytics, accounting and finance, strategy formulation, international business, etc.
Career opportunities after an MBA in Digital Marketing
There are a variety of career opportunities after an MBA in digital marketing. Most established companies, start-up businesses, solo entrepreneurs, and freelancers are in dire need of help from professional digital marketers who can navigate through the system and get maximum digital reach for their ventures.
MBA in Digital Marketing career options are as diverse as the potential resources of marketing on the internet. Recently, there has been a steady rise in MBA Digital Marketing jobs in India. Here are some of the common career options after an MBA in Digital Marketing.
MBA in Digital Marketing Salary in Auckland At Top Institutes
MBA in Digital Marketing is a popular program for individuals looking to pursue a career in the field of marketing, particularly in the digital sphere. The salary for an MBA in Digital Marketing can vary based on several factors such as location, level of experience, industry, and the reputation of the institute where the degree was earned.
In Auckland, several top institutes offer MBA programs in Digital Marketing. According to research, the average salary for an MBA in Digital Marketing in Auckland ranges from NZD 50,000 to NZD 120,000 per annum.
Here are some of the top institutes in Auckland that offer MBA programs in Digital Marketing, along with their average salaries:
- The University of Auckland Business School: The University of Auckland Business School is one of the top business schools in New Zealand. The average salary for an MBA in Digital Marketing from this institute is around NZD 90,000 per annum.
- Auckland University of Technology Business School: The Auckland University of Technology Business School is another top institute that offers MBA programs in Digital Marketing. The average salary for an MBA in Digital Marketing from this institute is around NZD 80,000 per annum.
- Massey Business School: Massey Business School is also a reputed institute in Auckland that offers an MBA in Digital Marketing. The average salary for an MBA in Digital Marketing from this institute is around NZD 75,000 per annum.
- Unitec Institute of Technology: Unitec Institute of Technology is a popular choice for individuals looking to pursue an MBA in Digital Marketing in Auckland. The average salary for an MBA in Digital Marketing from this institute is around NZD 50,000 per annum.
It is important to note that these are just rough estimates and the actual salary may vary based on several other factors. Additionally, it is recommended to research more about the institute and its reputation, program structure, and alumni network before making a decision.
Top 4 Factors That Determine Your Salary In MBA In Digital Marketing In Auckland
After completing an MBA in Digital Marketing in Auckland, several factors can influence your salary. Here are the top four factors that determine your salary:
1. Industry:
The industry you choose to work in can significantly affect your salary. Some industries, such as finance or consulting, typically offer higher salaries than others. However, the digital marketing industry is growing and offers several opportunities for high-paying roles.
- Finance and consulting industries typically offer higher salaries.
- The digital marketing industry is growing and offers several opportunities for high-paying roles.
2. Experience:
Your level of experience can also determine your salary. Generally, individuals with more experience can negotiate higher salaries than those who are just starting in their careers. Additionally, an MBA in Digital Marketing can help individuals earn higher salaries compared to those with just a bachelor’s degree.
- Individuals with more experience can negotiate higher salaries.
- An MBA in Digital Marketing can help individuals earn higher salaries compared to those with just a bachelor’s degree.
3. Location:
The location of the job can also influence your salary. Salaries in large cities or urban areas are typically higher than those in rural areas. In Auckland, salaries can vary depending on the cost of living, industry, and demand for talent.
- Salaries in large cities or urban areas are typically higher than those in rural areas.
- Salaries in Auckland can vary depending on the cost of living, industry, and demand for talent.
4. Company Size:
The size of the company you work for can also impact your salary. Larger companies typically offer higher salaries and better benefits than smaller companies. However, smaller companies may offer more opportunities for growth and career development.
- Larger companies typically offer higher salaries and better benefits than smaller companies.
- Smaller companies may offer more opportunities for growth and career development.
It is important to note that these factors are not exhaustive, and other factors such as negotiation skills, educational background, and specific job responsibilities can also impact your salary. It is recommended to research and negotiate salaries based on these factors to ensure you receive fair compensation.
