Best Colleges For MBA In Digital Marketing In Australia

Updated on: Jan 25, 2023
MBA in digital marketing in Australia - Featured Image

Are you looking for colleges that offer MBA in digital marketing in Australia? Are you tired of searching for the top colleges in Australia that offer the best MBA in digital marketing? Or are you confused about what’s best for you? Well, you need not worry. We are here to help you solve all your confusion. In this blog, we will discuss the course syllabus, duration, eligibility, course fees, career opportunities, etc.

Let us first have a look at the scope of an MBA in digital marketing in Australia.

Scope Of MBA In Digital Marketing In Australia

Since so much technology is involved in businesses, and multi-national companies, it is evident that everything has been digitalised. So in this digitised world, marketing has also become digital. Here comes the concept of digital marketing. 

Digital marketing is nothing but the promotion of products and services over the internet either on websites or social media platforms like Instagram, Facebook, etc.

Let us have a look at the number of digital marketing jobs in Australia, to understand the scope of digital marketing even better.

MBA in digital marketing in Australia - Job Statistics


Amazing, isn’t it? The number says it all. In order to make a career in digital marketing, you need to learn all the necessary skills involved in digital marketing. It will be an excellent choice if you opt for MBA in digital marketing as this course will make you expertise in this field.

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Eligibility Requirements For An MBA In Digital Marketing In Australia:

Before applying for MBA in digital marketing in Australia, let’s check the basic eligibility requirements needed.

Eligibility Criteria Minimum Requirements
Educational Qualifications Bachelor’s Degree in any field preferably Marketing//Commerce field
Work Experience 0-5 years (differs from institute to institute)
Entrance Exams CAT, XAT, MAT, NMAT, GMAT, IIDE Admissions Test

Look at the eligibility criteria of your preferred college and in case you aren’t eligible, you can apply for
IIDE’s 4-month advance online digital marketing course

How To Apply For An MBA In Digital Marketing In Australia? 

Let us have a look at the application procedure for MBA in digital marketing in Australia. To apply for an MBA in Digital Marketing in Australia, you need to go through the below-described application process – 

  • Choose the institute you wish to pursue an MBA in Digital Marketing with and fill out the application form. 
  • Once you have submitted your application with the correct details, you can expect a call from their team in 1-2 weeks. 
  • Once your application is checked, you will be asked to take the entrance exam, if not taken already. Not all colleges have an entrance exam. So this depends from institute to institute.
  • After passing the entrance exam, you will be called for a personal interview round with the admission committee.
  • If you are chosen, you will receive an offer letter from the institute. Then you will be asked to submit the necessary documents.

Note: The eligibility criteria and the application procedure differ from institute to institute.


Top 5 MBA in Digital Marketing Colleges in Australia:

After careful research and reading about student experiences, we believe that the following 5 colleges/institutes offer the best MBA in Digital Marketing courses in Australia.

Colleges Duration EMI Starting at Placements
IIDE 11 months INR 5,95,000 100% Assured Placements
University Of Melbourne 18 Months/3 Years N/A N/A
Monash University N/A N/A N/A
Curtin University 6 Months N/A N/A
Victoria University 2 Years N/A N/A




IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the most highly-rated MBA in Digital Marketing in Australia. 

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life. 

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one.

Course Benefits:

2 Specialisations After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing.
13+ Live Projects Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies.
28+ Industry Tools In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc
1-on-1 Mentorship Students can book a personal mentoring session with a trainer to solve their doubts & questions.


Course Syllabus:

Inbound Marketing Introduction to Digital Marketing
  Website Creation
  Search Marketing
Outbound Marketing Content Marketing
  Social Media Marketing & Management
  Video Marketing
Media Management & Automation Advanced Forms of Digital Marketing
  Integrated Marketing (Full Funnel Marketing)
Managerial Skills & Soft Skills Soft Skills
  Agency Skills
Compulsory Internship & Thesis Internship & Mentoring
Specializations Creative Strategy OR
  Performance Marketing
Capstone Project Thesis-like Final Practical Project


Course Faculty: 

Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing – Post Graduation Programme.

Course Duration & Fees

IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long and the fees are INR 5,95,000. You can avail of the 0% EMI Option as well starting at INR 25,000 per month. This may seem expensive but with the average starting salary of graduates being INR 4-5 LPA, the ROI is high. 

Note: IIDE conducts weekday as well as weekend batches for their PG in Digital Marketing program.

Scholarship Available:

IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to INR 1,00,000 based on merit.  

IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories- 

Placement Assistance

If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers 100% assured placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.

mba alumni


Contact Details:

Phone No.- +91 96199 58615
Email ID-

2. University Of Melbourne

MBA in digital marketing in Australia - University of Melbourne logo

Graduates benefit from their unique Melbourne experience as they develop into well-rounded, considerate, and knowledgeable professionals that have a positive global influence.

The University of Melbourne has a prestigious record of excellence. Its approach promotes the top researchers, offers a fantastic student experience, and helps its worldwide partners.

Their goal is to create a thriving, equitable, and diverse university community that collaborates in a respectful manner to improve both the lives of its members and the world at large.

They are Australia’s top university and largest research university thanks to its workforce, research efforts, and international relationships.

Course Syllabus:

Masters In Digital Marketing

You can visit their website and contact them to know the detailed course syllabus.

Course Duration & Fees:

The duration of the course is either 18 months full-time or 3 years part-time. You can contact them to know about the fee structure.

Course Highlights:



  • Learn from industry experts
  • Live practical training

Contact Details:

Phone no: 13 MELB (13 6352)

International: +(61 3) 9035 5511

3. Monash University

MBA in digital marketing in Australia - Monash University  logo

Monash is a cutting-edge, internationally-focused institution that excels in research and education delivery in Australia and the Indo-Pacific region.

By relieving geopolitical insecurity, reducing climate change, or promoting healthy communities, they are having a positive impact on today’s global concerns.

No matter where you are in your work or educational journey, they provide comprehensive study options in undergraduate, graduate, and professional development, including a wide range of double degrees (a combination of two courses). 

From the undergraduate level forward, Monash courses include research and overseas experiences as well as the chance to observe, learn from, and take part in entrepreneurial endeavours and be a part of research discovery or application. 

You will build a viewpoint that cuts across domains of knowledge and understanding however you interact with and study at Monash.

Course Syllabus:

Master Of Marketing and Digital Communications

  • Principles of global communications
  • Strategic communications in a digital era
  • Data analytics in communications
  • Effective crisis communications
  • Marketing principles in a digital world
  • Social media marketing
  • Integrated marketing communications
  • Digital Marketing

Course Duration & Fees:

You can contact the institute to know about the duration and fees of the course.

Course Highlights:

  • Expert professionals
  • Projects and Case Studies

Contact Details:

Phone no: 1300 272 509

4. Curtin University

MBA in digital marketing in Australia - Curtin University  logo

At Curtin, innovative, high-tech learning environments are constantly being introduced to engage students in their courses. Students learn more and graduate from school with the requisite experience when learning environments are realistic business situations.

Curtin collaborated with Woodside and Cisco to introduce the Cisco Internet of Everything (IoE) Innovation Centre, now called Innovation Central Perth. 

The Center brings together start-up enterprises, industry professionals, developers, researchers, and academics to accelerate innovation in Australia’s resource, agriculture, and astronomy industries as well as more widely around big data.

Course Syllabus:

Graduate Certificate In Digital Marketing

You can check their website for the detailed course curriculum.

Course Duration & Fees:

The duration of the course is for 6 months. You can contact the institute to know about the fee structure.

Course Highlights:

  • Professional Faculty

Contact Details:

Phone no: 1300 222 888

5. Victoria University

MBA in digital marketing in Australia - Victoria University  logo

There are various paths to academic success at Victoria University. They provide numerous options for obtaining a top-notch education and a fulfilling profession.

When you enrol with them, you gain access to work placements with their business partners; the VU Block Model, which has smaller courses, more concentrated learning, and higher outcomes; and employability programmes that get you ready for the workforce after graduation.

Their welcoming and varied academic setting enhances all of this.

They provide a variety of flexible course delivery options, including both online and secure in-person learning, so you may continue your studies no matter what happens in your life.

Course Syllabus:

  • Marketing planning and strategy
  • Marketing Analytics
  • Marketing communication
  • Consumer behaviour
  • International marketing management
  • Brand management
  • Not-for-profit marketing
  • Social media and Digital marketing.

Note: This is not a detailed curriculum. For the detailed syllabus, kindly check their website.

Course Duration & Fees:

The duration of this course is for 2 years. Kindly contact the institute for information regarding the fee.

Course Highlights:

  • Experienced Faculty
  • Placement Guaranteed

Contact Details:

 Phone no: 1300 VIC UNI

Career Opportunities After MBA In Digital Marketing In Australia:

1. Content Writer 

The term “content writer” refers to a person who produces material for a business or brand. An article, a blog post, or a script for a television or movie can all be written by a content writer. 

Whether a post is sales-focused, merely a story, or something else entirely, a content writer also writes the captions, which are written in the most understandable and captivating way possible.

A content writer should be skilled in research methods since the information they give needs to be accurate. Material writers must also have a thorough understanding of SEO to create SEO-focused content that will make it easy for readers to access the information.

2. Social Media Manager

The social media manager is in charge of managing the publication, the type of content, and the scheduling.

The social media manager’s responsibilities also include coming up with effective marketing tactics for events and other significant occasions, organising all of the postings ahead of time, and designing the posting schedule.

A social media manager needs to be able to connect with their target audience on social media and understand the types of content they enjoy reading there. A social media marketer oversees all social media activities.

In order to generate outstanding content ideas for social media, a social media marketer has to be creative. They also need to have a basic understanding of data analysis in order to identify their target audience on social media. 

3. SEO Specialist

This is one of the best digital marketing careers. An SEO expert reviews the SEO material and aids in elevating the company’s website. The goal of an SEO specialist is to increase the number of people who visit a company’s website. They must consider a number of things, including titles, tools, and content.

An SEO expert should be familiar with the content to know what kind of information is appropriate and what is inappropriate. A technical, programming, data analysis, and analytics expert should also have these other skills.

4. Google Ads Specialist

An expert in Google Ads manages and works with Google Ads. They must be familiar with the operations of Google Ads, Analytics, and Microsoft Advertising. An authority on Google AdWords must comprehend SEM (search engine marketing) and SEO (search engine marketing). 

You must be certified, be familiar with Google Ads’ user interface, and have a working knowledge of Google Ads for you to be considered an expert. 

5. Digital Marketing Strategist

Project inception, managing overall digital strategy and keeping lines of communication open with clients, the sales team, and the management team are all responsibilities of a digital strategist.

A digital strategist also examines the data, users, and clients of the business. They must be skilled communicators who are knowledgeable about both business and marketing. 

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FAQs – Frequently Asked Questions

Q. Which is the best MBA in Digital Marketing course in Australia?

Ans: According to reviews and testimonials, IIDE offers the most industry-relevant MBA in Digital Marketing course in Australia. The course is 11 months long is taught by industry experts and includes a mandatory 2-month internship. 

Q. Is digital marketing a high-paying job?

Ans: A career in digital marketing pays well. A digital marketer at the executive level typically earns between INR 2,50,000 and INR 5,00,000.

Q. How is digital marketing successful?

Ans: In order to succeed in digital marketing, your website must offer a fantastic user experience. Your website is your brand’s online presence, therefore it should not just give useful information but also simple methods for promoting sales or encouraging visitors to purchase your goods.

Q. Are there any specializations in MBA in Digital Marketing?

Ans: After completing your foundational coursework in an MBA in Digital Marketing, you can opt to focus on a particular area of interest. For instance, IIDE provides students with two specialisation options in its MBA-level PG Program in Digital Marketing: Creative Strategy and Performance Marketing.

Q. What’s the future of digital marketing?

Ans: Rapid growth in digital marketing benefits both people’s daily lives and those of businesses. There are already a lot of career opportunities available, and more will emerge soon.


Oh no! We have come to the end of the blog. But we hope that this blog has given you the required information to start your new journey today. The above-discussed colleges are among the best colleges that offer MBA in digital marketing in Australia.

Also, if you are interested to learn a particular concept of digital marketing then this course is perfect for you, IIDE’s short-term certification courses. Also, you can check out MBA in digital marketing in India.

We hope you take pleasure in reading this blog. Please share any questions or recommendations you may have in the space below. 

We have the best answer to all your queries regarding the best MBA in digital marketing in Australia. Cheers to reading!

Still confused? Talk to our academic counsellor at or +91 9619958615 for a FREE counselling session where you can clear all your doubts regarding digital marketing.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


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