MBA in Digital Marketing in Dubai- Eligibility, Application & Top Colleges

Updated on: Aug 3, 2023
MBA in Digital Marketing in Dubai- Featured Image

In today’s corporate world, digital marketing is becoming an increasingly essential subject, and completing an MBA in digital marketing in Dubai may give individuals the knowledge and abilities needed to excel in this dynamic industry.

Dubai has embraced digital technology and innovation in a major manner, which is evident in the region’s robust and rising digital marketing business. Digital marketing methods are being used by firms of all sizes in Dubai to reach clients in the local market and beyond. An MBA in digital marketing in Dubai may give students a thorough grasp of how to employ digital marketing methods to reach out to and engage clients online. This encompasses social media marketing, search engine optimization (SEO), content marketing, email marketing, and other related issues.

In this Blog, we explore MBA in Digital Marketing in Dubai in 2023, providing complete information about the eligibility requirements, application procedure, job options, and so forth.

Before we get into the intricacies of an MBA in Digital Marketing in Dubai, let’s first examine the current condition of digital marketing in Dubai.



Scope of Digital Marketing in Dubai


MBA digital Marketing in Dubai- Scope


Dubai is a global commercial and tourism hub, making it a great place to study digital marketing. Because of the city’s robust economy and diversified population, it is an ideal market for firms seeking to contact clients through digital media.

Students in an MBA in digital marketing program will obtain a wide grasp of business ideas and management techniques in addition to learning about these specialized methods. This can include courses in finance, strategy, leadership, and entrepreneurship, all of which are necessary abilities for professionals aspiring to work in digital marketing. One advantage of studying digital marketing in Dubai is the ability to learn from industry experts. Many MBA programs in digital marketing in Dubai provide internships or experiential learning opportunities, allowing students to obtain hands-on experience while also building a professional network in the sector.

Graduates of an MBA in digital marketing in Dubai will be well-prepared for a variety of professional prospects in the field. Examples include positions at digital marketing companies, in-house marketing teams at businesses, and consulting firms. Professionals who complete this program will be able to successfully develop and execute digital marketing initiatives that deliver outcomes for their businesses.

In general, individuals wishing to develop their careers in this fascinating and quickly expanding industry should strongly consider an MBA in digital marketing in Dubai. Graduates of this program will be prepared to excel in a range of professions within the industry thanks to their solid grounding in business concepts and in-depth knowledge of the most recent digital marketing methods and strategies.

After being enlightened about the significance of digital marketing in Dubai and its potential in upskilling individuals, the question arises as to who should consider applying for an MBA in Digital Marketing in the city. Let’s delve into this matter further in the next part.



Eligibility Requirements for an MBA in Digital Marketing in Dubai


It may vary depending on the specific program and institution you are applying to. However, there are some common requirements that you can expect to need to meet in order to be considered for admission to an MBA in digital marketing in Dubai.

Applicants to a digital marketing MBA program in Dubai should typically have a bachelor’s degree in a relevant discipline such as marketing, business, or communication. Some schools may additionally require applicants to have prior job experience in a similar sector, however, this is not always the case.

In order to be qualified for an MBA program in digital marketing in Dubai, you may need to satisfy additional prerequisites in addition to a bachelor’s degree and maybe relevant job experience. These are some examples:

  • GPA: Applicants seeking an MBA in Digital Marketing in Dubai must have a bachelor’s degree or equivalent with a minimum GPA of 2.5. (out of 4.0)
  • GMAT or GRE scores: As part of the admission process, many MBA programs ask applicants to submit GMAT or GRE exam scores. These examinations determine your preparation for graduate-level education by testing your analytical and critical thinking abilities.
  • IELTS or TOEFL: Candidates must have an adequate level of English, and students must pass English language examinations such as IELTS or TOEFL.
  • Letters of recommendation: Many digital marketing MBA programs in Dubai would need applicants to provide letters of recommendation from instructors or past supervisors. These letters should address your academic talents as well as your chances for success in an MBA school.
  • Personal statement: As part of the application process, certain schools may ask candidates to prepare a personal statement or essay. This is generally an opportunity for you to tell us more about your history, aspirations, and why you want to pursue an MBA in digital marketing.


The particular qualifying criteria for an MBA in digital marketing in Dubai will vary based on the program and institution to which you apply. Before applying, it is critical to carefully research the prerequisites for each program you are considering and ensure that you satisfy all essential requirements.

However, if you are still an undergraduate or want to jumpstart your digital marketing career, I recommend enrolling in a course that will teach you the fundamentals of digital marketing. Check out the IIDE’s 4-month advanced online digital marketing course



How can I apply for an MBA in Digital Marketing in Dubai?


To apply for an MBA in Digital Marketing in Dubai, complete the following steps:

  1. Research and choose a program: Begin by investigating MBA programs in Digital Marketing in Dubai to locate one that meets your needs and ambitions. Consider the program’s reputation, content, faculty, and cost.
  1. Meet the entrance standards: Each program will have its own prerequisites, including a bachelor’s degree, GMAT or GRE scores, and job experience. Before applying, make sure you satisfy these conditions.
  1. Submit your application: Once you’ve identified a program and gathered all of the necessary paperwork, you can submit your application online or through the admissions office of the program.
  1. Wait for a response: Once you have submitted your application, you must wait for a response from the program. Depending on the program, this might take many weeks or months.
  1. Accept an offer: If you are accepted into the program, you will be given an admissions offer. To accept the offer, you must pay a deposit and fulfil any further conditions, such as submitting transcripts or participating in an interview.


It is important to note that the application procedure for an MBA program in Dubai may differ based on the program and institution to which you are applying. It is advisable to thoroughly research the application criteria and processes for the specific program in which you are interested. The institute will send you an offer letter if you are chosen.

After conducting extensive research and studying student experiences, I have come to the conclusion that the following 5 colleges/institutions offer the most exceptional MBA in Digital Marketing in Dubai. Let’s explore this further in the next part.



Get Assured Placements - PG in Digital Marketing

Top 5 Colleges for MBA in Digital Marketing in Dubai, 2023



Here we have mentioned the Top 5 Colleges for Pursuing an MBA in Digital Marketing in Dubai in 2023.


1. IIDE: Indian Institute of Digital Education


Benefits of Digital Marketing in Depok -IIDE logo


IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the highly-rated MBA in Digital Marketing programs in Delhi.

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life.

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program has much more to offer than a regular one.

IIDE is now opening its new campus in South Extension, Delhi. Get in touch with the counsellors to know about their offline digital marketing courses.


Course Benefits:


2 Specialisations After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing.
13+ Live Projects Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies.
28+ Industry Tools In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc
1-on-1 Mentorship Students can book a personal mentoring session with a trainer to solve their doubts & questions.


Course Syllabus:


Inbound Marketing Introduction to Digital Marketing
  Website Creation
  Search Marketing
Outbound Marketing Content Marketing
  Social Media Marketing & Management
  Video Marketing
Media Management & Automation Advanced Forms of Digital Marketing
  Integrated Marketing (Full Funnel Marketing)
Managerial Skills & Soft Skills Soft Skills
  Agency Skills
Compulsory Internship & Thesis Internship & Mentoring
Specializations Creative Strategy OR
  Performance Marketing
Capstone Project Thesis-like Final Practical Project


Course Faculty: 


Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing – Post Graduation Programme.




Course Duration and Fees: 


IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long and the fees are INR 5,95,000. You can avail of the 0% EMI Option as well starting at INR 25,000 per month. This may seem expensive but with the average starting salary of graduates being INR 4-5 LPA, the ROI is high. 

Note: IIDE conducts weekday as well as weekend batches for their PG in Digital Marketing program.


Scholarship Available:

IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to INR 1,00,000 based on merit.  IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories:



Placement Assistance:


If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers 100% assured placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.


mba alumni


Contact Details:

Phone No.- +91 96199 58615
Email ID-


2. London Business School


MBA in Digital Marketing in Dubai-London Business School


The London Business School, one of the most prestigious business schools in the United Kingdom, established its first campus in Dubai in 2006. According to the Financial Times, London Business School is ranked third among the world’s top business schools. 

The London Business School Dubai campus exclusively provides an Executive MBA, which is designed for students who want to expand their business network and gain leadership abilities. Those with prior job experience are best suited for the program.


Course Benefits:


  • Support of Learning Manager
  • Global Online Peer Network
  • Learn from industry professionals through videos, curated material, assignments, and live faculty sessions on specific courses.
  • London Business School e-certificate upon completion.
  • Experience a journey that fits self-paced study over 5-12 weeks.


Course Syllabus:


  • Metrics on Content Marketing
  • Central to Digital Marketing Success
  • Adwords and Amazon Marketplace Strategists
  • Social Network for Mobile 
  • Advocacy over Social Networks
  • Location-Based Mobile Marketing
  • Touchpoints for omnichannel Customer Journey


 Course Duration & Fees:


The whole course duration is 15-21 months. The cost of the program is 499431 AED.




For more information about scholarships, please visit the website of London Business School.


Contact Detail:


Phone No. – +971 (0)4 401 9301




3. Hult International Business School


MBA in Digital Marketing in Dubai-Dubai university


Hult Business School, Dubai, is one of the few institutions in Dubai to be recognized by three agencies, including the Association of MBAs (AMBA), the European Quality Improvement System (EQUIS), and the Association to Advance Collegiate Schools of Business (AACSB).

Hult Business School, being one of the best MBA programs in Dubai, requires applicants to apply online. Along with the application, students must send their CVs, verification of at least 3 to 5 years of professional experience, and GMAT scores.


Course Benefits:


  • Workshop in Digital Marketing
  • Global Experience 
  • Personal Career Suppor at every step
  • Guaranteed placements


Course Syllabus:


  • Customer Experience
  • Social networking sites
  • Marketing on the Internet
  • Financial Intelligence
  • Customer Involvement


Course Duration and Fees:


The whole course duration for a part-time course is two years, with a total cost of 329000 AED.


There is no information on scholarships available. You can inquire with the authorities about this.


Contact Detail:


Phone No. – +971 4 439 5600





4. American University in Dubai


MBA in Digital Marketing in Dubai- American University in Dubai


The institution, founded in 1995 and one of the best MBA colleges in Dubai, has students from all over the world. MBA concentrations at American University include MBA in Marketing, Finance, and Management.


Course Benefits:


  • A wide grasp of the conceptual basis and applications of business functional fields
  • A global perspective and grasp of the worldwide business environment
  • A grasp of the ethical and social implications of business choices
  • Ability to effectively and convincingly employ corporate communication and presentation abilities, both orally and in writing


Course Syllabus:


  • MANAGEMENT: This elective focuses on management and covers Human Resources Management, Leadership, Law, and Ethics in Business Organizations, and Organizational Change and Development.
  • MARKETING: Marketing majors can pursue specializations in areas such as Marketing Research, Consumer Behavior, International Marketing, and Marketing for Service Organizations.


Course Duration and Fee:


The entire charge is 225000 AED, and the course lasts two years.


Alumni of AUD who are enrolled in any of the AUD graduate programs are eligible for a 25% tuition waiver till graduation.


Contact Detail:


Phone No. +971 4 399 9000




5. CASS Business School, city university London


MBA in Digital Marketing in Dubai- CassBusinessSchool                


Cass Business School’s prestigious Executive MBA program is now available in Dubai. In 2011, the Financial Times placed the EMBA third in the United Kingdom, seventh in Europe, and 29th globally. Cass Business School, in cooperation with the Dubai International Financial Centre (DIFC), is now providing access to the most recent business-tested ideas to the Gulf, Middle East, and neighbouring regions.

Cass Business School’s Executive MBA program is aimed at senior business professionals who want to advance their careers while continuing to work full-time. It is designed to fit around most busy working schedules and is thus structured to be delivered over one long weekend per month for two years.


Course Benefits:


  • Outcome-based education
  • Helps in the Personality Development of students
  • Selection through group discussion and personal interviews
  • Workshops offered


Course Syllabus:


  • Digital Marketing
  • Customer Relationship Management
  • Retail Management
  • Service Marketing


Course Duration & Fees:


The overall period of the course is 12 months, and the total price is 127445 AED.


Scholarship information is not available. You can ask the authorities for further information about this.


Contact Detail:


Phone No. – +9714 401 9316





Career Opportunities after MBA in Digital Marketing in Dubai


In Dubai, where there are many multinational corporations and startups that rely significantly on digital marketing to reach and engage customers, there is a great need for people with a Master of Business Administration (MBA) in Digital Marketing. Following the completion of your MBA in Digital Marketing in Dubai, you may want to examine the following top positions and their beginning salaries:


Role Average Starting Salary (AED)
Digital Marketing Manager 15,000 – 20,000 per month
Social Media Manager 12,000 – 15,000 per month
Search Engine Optimization (SEO) Manager 12,000 – 15,000 per month
Content Marketing Manager 12,000 – 15,000 per month
Email Marketing Manager 12,000 – 15,000 per month
Digital Advertising Manager 12,000 – 15,000 per month


Remember that these are only estimates, and your real compensation may differ depending on the firm, the sector, and your degree of training and experience. You may anticipate making more money in this industry because Dubai’s wages usually are greater than those in other cities in the area.

To improve your chances of landing a job in digital marketing in Dubai, you should have a good portfolio that highlights your talents and expertise and a comprehensive awareness of the most recent digital marketing trends and strategies. Connecting with industry people and joining relevant professional organizations might also help you find work in this subject.



Get Assured Placements - PG in Digital Marketing

FAQs: Frequently Asked Questions 


Q1. What are the prerequisites for an MBA in Digital Marketing in Dubai?

Ans: To be eligible for an MBA in Digital Marketing in Dubai, you must be a graduate, have a specific amount of work experience, and pass the admission exam needed by the school.

Q2. Which MBA in Digital Marketing program in Dubai is the best?

Ans: IIDE provides the best industry-relevant MBA in Digital Marketing education in Dubai, according to ratings and testimonies. The 11-month course is taught by industry specialists and includes a required 2-month internship.

Q3. What are MBA specialities in Digital Marketing?

Ans: After completing your foundational coursework in an MBA in Digital Marketing, you can opt to specialize in your area of interest. IIDE, for example, offers two concentrations in its MBA-level PG Program in Digital Marketing: Creative Strategy and Performance Marketing.

Q4. What is the average pay for an MBA in Digital Marketing?

Ans: According to Glassdoor pay statistics, the average annual compensation for a Digital Marketing Manager in Dubai is AED 83,340. (or approximately AED 6,945 per month). However, this is only an estimate, and real earnings may vary greatly.





Ultimately, an MBA in Digital Marketing may lead to a variety of employment prospects in Dubai, which is home to a big number of international corporations and startups that largely rely on digital marketing to reach and engage customers. 

Digital marketing positions such as Digital Marketing Manager, Social Media Manager, and Search Engine Optimization (SEO) Manager are in high demand and may pay well. To improve your chances of landing a job in digital marketing in Dubai, you should have a good portfolio that demonstrates your talents and expertise, as well as a comprehensive awareness of the newest digital marketing trends and approaches. Networking with industry leaders and joining relevant professional organizations might also assist you to uncover career prospects in this subject.

Therefore, an MBA in Digital Marketing may be quite advantageous for people wishing to develop their careers in this quickly increasing area. It may give you the information and abilities you need to thrive in a number of digital marketing professions, as well as help you stand out in a competitive employment market.

Are you still perplexed? Contact our admissions counsellor at  or +91 9619958615 for a FREE counselling session where you may solve any of your digital marketing questions.



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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


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