MBA in Digital Marketing in Dubai- Eligibility, Application & Top Colleges

In today’s corporate world, digital marketing is becoming an increasingly essential subject, and completing an MBA in digital marketing in Dubai may give individuals the knowledge and abilities needed to excel in this dynamic industry.

Dubai has embraced digital technology and innovation in a major manner, which is evident in the region’s robust and rising digital marketing business. Digital marketing methods are being used by firms of all sizes in Dubai to reach clients in the local market and beyond. An MBA in digital marketing in Dubai may give students a thorough grasp of how to employ digital marketing methods to reach out to and engage clients online. This encompasses social media marketing, search engine optimization (SEO), content marketing, email marketing, and other related issues.

In this Blog, we explore an MBA in Digital Marketing in Dubai in 2024, providing complete information about the eligibility requirements, application procedure, job options, and so forth.

Before we get into the intricacies of an MBA in Digital Marketing in Dubai, let’s first examine the current condition of digital marketing in Dubai.

 

Top 11 Institutions Offering MBA in Digital Marketing in Dubai, 2024

Here we have mentioned the Top 11 Colleges for Pursuing an MBA in Digital Marketing in Dubai in 2024.

Institute	Course Duration	Course Fee	Google Reviews
IIDE – The Digital School	11 months	USD 7727.22	4.7( 1,147 reviews)
London Business school	15-21 months	AED 49,431	4.8 (338 reviews)
Halt International Business School	2 years	AEd 32,9000	4 (82 reviews)
American University Of Dubai	12 months	AED 329000	4.3 (328 reviews)
CASS	12 months	AED 127445	4.5 (129 reviews)
Middlesex University	2 years	AED 83,100	4.2 (820 reviews)
Eaton Business School	12 months	AED 32,134	4.9 (409 reviews)
Amity University, Dubai	1 year	AED13,920	4.1 (652 reviews)
University of Wollongong	18-24 month	AED 9145	4.3 (573 reviews)
Herriot-Watt University	1 year	AED 81900	4.5 9480 reviews)
IIM Skills	5 months	AED 1907	4.8 (406 reviews)

 

1. IIDE- Indian Institute of Digital Education

IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the most highly-rated MBA in Digital Marketing globally. 

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life. 

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one.

Course Benefits

 

MBA in Digital Marketing Syllabus

Course Faculty

Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing – Post Graduation Programme.

Course Duration & Fees 

IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long and the fees are USD 7727.22. This may seem expensive but with the average starting salary of graduates being USD 40,000 to 50,000 annually, the ROI is high. 

Note: IIDE conducts weekday as well as weekend batches for their PG in Digital Marketing program.

Scholarship Available

IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to USD 1200.87 based on merit.  

IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories- 

Placement Assistance:

If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers assured placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.

 

Contact Details

Phone No.- +91 96199 58615
Email ID- [email protected]
Website- iide.co/master-mba-digital-marketing/ 

2. London Business School

The London Business School, one of the most prestigious business schools in the United Kingdom, established its first campus in Dubai in 2006. According to the Financial Times, London Business School is ranked third among the world’s top business schools. 

The London Business School Dubai campus exclusively provides an Executive MBA, which is designed for students who want to expand their business network and gain leadership abilities. Those with prior job experience are best suited for the program.

Course Name: Executive MBA in Digital Marketing

Course Type: Offline learning.

Scholarship: Yes

MBA in Digital Marketing Course Syllabus

• Metrics on Content Marketing
• Central to Digital Marketing Success
• Adwords and Amazon Marketplace Strategists
• Social Network for Mobile 
• Advocacy over Social Networks
• Location-Based Mobile Marketing
• Touchpoints for omnichannel Customer Journey

Course duration and Fees

The whole course duration is 15-21 months. The cost of the program is 49,431 AED.

Contact details

Phone No. – +971 (0)4 401 9301

3. Halt International Business School

 

Hult Business School, Dubai, is one of the few institutions in Dubai to be recognized by three agencies, including the Association of MBAs (AMBA), the European Quality Improvement System (EQUIS), and the Association to Advance Collegiate Schools of Business (AACSB).

Hult Business School, being one of the best MBA programs in Dubai, requires applicants to apply online. Along with the application, students must send their CVs, verification of at least 3 to 5 years of professional experience, and GMAT scores.

Course Name: MBA in Digital Marketing

Course Type: Offline learning.

Scholarship: N/A

MBA in Digital Marketing Course Syllabus

• Customer Experience
• Social networking sites
• Marketing on the Internet
• Financial Intelligence
• Customer Involvement

Course duration and Fees

The whole course duration for a part-time course is two years, with a total cost of 329000 AED.

Contact details

Phone No. – +971 4 439 5600

Email – [email protected]

4. American University in Dubai

The institution, founded in 1995 and one of the best MBA colleges in Dubai, has students from all over the world. MBA concentrations at American University include an MBA in Marketing, Finance, and Management.

Course Name: MBA in Digital Marketing

Course Type: Offline learning.

Scholarship:  Yes

MBA in Digital Marketing Course Syllabus

• MANAGEMENT: This elective focuses on management and covers Human Resources Management, Leadership, Law, and Ethics in Business Organizations, and Organizational Change and Development.
• MARKETING: Marketing majors can pursue specializations in areas such as Marketing Research, Consumer Behavior, International Marketing, and Marketing for Service Organizations.

Course duration and Fees

The entire charge is 225000 AED, and the course lasts two years.

Contact Details

Phone No. – +971 4 399 9000

Email – [email protected]

5. CASS Business School, City University, London            

Cass Business School’s prestigious Executive MBA program is now available in Dubai. In 2011, the Financial Times placed the EMBA third in the United Kingdom, seventh in Europe, and 29th globally. Cass Business School, in cooperation with the Dubai International Financial Centre (DIFC), is now providing access to the most recent business-tested ideas to the Gulf, Middle East, and neighbouring regions.

Cass Business School’s Executive MBA program is aimed at senior business professionals who want to advance their careers while continuing to work full-time. It is designed to fit around most busy working schedules and is thus structured to be delivered over one long weekend per month for two years.

Course Name: MBA in Digital Marketing

Course Type: Offline learning.

Scholarship:  No

MBA in Digital Marketing Course Syllabus

• Digital Marketing
• Customer Relationship Management
• Retail Management
• Service Marketing

Course duration and Fees

The overall period of the course is 12 months, and the total price is 127445 AED.

Contact Details

Phone No. – +9714 401 9316
Email – [email protected]

6. Middlesex University Of Dubai 

 

Middlesex University of Dubai is one of the overseas campuses of the university based in London, UK. The university opened its campus in Dubai in 2005, and since then, only the university has been growing and making a name around the country with its extensive courses and learnings. The university offers an MSC in digital marketing for individuals looking to have a master’s in digital marketing.

Course Name: MSc in Digital Marketing

Course Type: Offline learning.

Scholarship: No

MBA in Digital Marketing Course Syllabus

• Digital Marketing Applications: Tactics and Trends
• Digital Marketing Strategy and Communications
• Digital Marketing Analytics
• Practitioners Perspective
• Marketing  Analytics
• Customer Experience and Design

Course Duration and Fees

The duration of the program is 2 years part-time and 1 year full-time and the fee is AED 83,100. 

Contact Details

Address: Dubai Knowledge Park, Blocks 15,16,17 P.O Box 500697, Dubai, UAE

7. Eaton Business School

 

Eaton Business School is one of the other leading institutes in UAE  providing top-notch quality degree and educational programs all over the country through their online mode of education system. The institute offers an executive MBA in digital marketing in Dubai and for nearby locals to help individuals excel in this field.

Their executive MBA program can be beneficiary for the individuals looking to upskill their careers.

Course Name: Executive MBA in Digital Marketing

Course Type: Online learning.

Scholarship: No

MBA in Digital Marketing Course Syllabus

• International HRM
• Operation Management
• Strategic Chain management
• International Marketing management
• digital Marketing Fundamentals
• SMM
• Dissertation Project

Course Duration and Fees

The duration of the course is 12 months and the fee is AED 32,134.

Contact details

Address: Level 2 Tejarah 1, chamber of Commerce, Sharjah, UAE

8. Amity University, Dubai

The Amity University is one of the most renowned universities not just in India but all over Asia for its quality education. The university is constantly spreading its wings and making its place everywhere.

The university also has a campus in Dubai offering plenty of degrees and certifications for students looking forward to upgrading their professional careers and lives. They offer postgraduate in digital marketing strategy for enthusiastic learners.

Course Name: Post-graduate in digital marketing

Course Type: Offline learning.

Scholarship: No

MBA in Digital Marketing Course Syllabus

• Digital strategy planning
• Consumer behavior Insights
• Strategic social media marketing
• Digital entrepreneurship
• Digital leadership
• Digital Business Analytics
• SEO
• Content Marketing

Course Duration and Fees

The duration of the course is 1 year and the fee is AED 13,920.

Contact details

Address: Amity University, Dubai campus P.O Box 345019

Dubai International Academic City, Dubai, UAE

9. University Of Wollongong

The University Of Wollongong is situated in UAE and has offered high-quality education with the top most qualified faculties for 30 years. They are one of the most prominent names in the education world in the country. It is one of the few universities offering an MBA in Marketing for students.

The university is known for tp learning infrastructure and quality education all around the nation. The university have management with the years of experience andindustry expert teachers for the students.

Course Name: MBA in Marketing

Course Type: Offline learning.

Scholarship: No

MBA in Digital Marketing Course Syllabus

• Accounting and financial management
• Operation management
• Organization behavior and management
• Principles of marketing management

Specialization subjects

• Consumer Behaviour
• Marketing communication
• Digital Marketing
• Social media marketing
• Marketing strategy

Course Duration and Fees

The duration of the course is 18-24 months and the fee is AED 9,415.

Contact details

Address: UOWD Building, Dubai Knowledge Park, Dubai, UAE

P.O. Box 20183

10. Herriot-Watt University

The MSc Computerised Showcasing will provide you with expert computerized promoting data and abilities that are sought after by executives from all business sectors and areas, and it is intended to position you as a promoting expert with computerized mastery.

Our MSc in Computerised Promoting prepares understudies for a career in advanced advertising by combining a sped-up prologue to promoting with a point-by-point comprehension of advanced advertising ideas and procedures. Their course is equivalent to an MBA in digital marketing in Dubai.

Course Name: Masters Of Science in Digital Marketing

Course Type: Offline learning.

Scholarship: Yes

MBA in Digital Marketing Course Syllabus

Semester 1

• International Strategic Marketing
• Contemporary Consumers
• Digital Customer Experience
• Entrepreneurship and Creativity
• Databases and Information Systems

Semester 2

• Branding and Communications
• Digital Marketing Analytics
• Project Management
• Social Media Marketing

Course Duration and Fees

Educational expenses are recorded for the academic year 2022/2023. Charges for 2023/24 will be updated almost immediately. The course lasts two years. AED 81900*

Contact details

Address: Dubai Information Park, PO Box 38103, Dubai, UAE

Phone no. : +971 4 571 7000

11. IIM Skills

 

 

IIM Abilities has procured the option to be known as the main positioned advanced promoting instructional class in Abu Dhabi. The foundation has prepared up-and-comers in India and worldwide. Because there is a huge interest and need for computerized promoting experts in the computerized promoting industry, IIM Abilities has taken on the responsibility of ensuring that understudies find a line of work. Whatever course the foundation teaches ensures that no stone is left unturned as it covers the course from beginning to end.

IIM Abilities’ Advanced Promoting Courses in Dubai is equivalent to an MBA in digital marketing in Abu Dhabi. They have been perceived by business specialists and, as such, planned by them. The computerized advertising course’s instructors are from a related industry. As a result, by enrolling in this course, you are preparing yourself for employment opportunities.

Course Name: Masters Of Science in Digital Marketing

Course Type: Online learning.

Scholarship: No

MBA in Digital Marketing Course Syllabus

• Content Composition And Writing for a Blog
• Website improvement
• Web-based Entertainment Advertising
• Web search tool Advertising
• Inbound Showcasing
• Email Showcasing
• Web Examination 

Course Duration and Fees

The length of the Advanced Advertising Expert Course is five months (90 days of live preparation and 2 Months of Paid Temporary job) and the course expense is AED 1907.

Contact details

Phone no. : +919580740740, 

Mail-id: [email protected]

Career Opportunities after MBA in Digital Marketing in Dubai

In Dubai, where many multinational corporations and startups rely significantly on digital marketing to reach and engage customers, there is a great need for people with a Master of Business Administration (MBA) in Digital Marketing. Following the completion of your MBA in Digital Marketing in Dubai, you may want to examine the following top positions and their beginning salaries.

Remember that these are only estimates, and your real compensation may differ depending on the firm, the sector, and your degree of training and experience. You may anticipate making more money in this industry because Dubai’s wages usually are greater than those in other cities in the area.

Digital Marketing Role	Average Annual Salary in Abu Dhabi (AED)
Digital Marketing Manager	AED 22,200
SEO Specialist	AED 2,832
Assistant Brand Manager	AED 21,200
PPC Analyst	AED 58,000
Web Developer	AED 59,664
Social Media Manager	AED 56,256
Marketing Automation Specialist	AED 58, 643
Content Marketing Manager	AED 53,554

 

To improve your chances of landing a job in digital marketing in Dubai, you should have a good portfolio that highlights your talents and expertise and a comprehensive awareness of the most recent digital marketing trends and strategies. Connecting with industry people and joining relevant professional organizations might also help you find work in this subject.

Scope of Digital Marketing in Dubai

 

 

Dubai is a global commercial and tourism hub, making it a great place to study digital marketing. Because of the city’s robust economy and diversified population, it is an ideal market for firms seeking to contact clients through digital media.

Students in an MBA in digital marketing in Dubai program will obtain a wide grasp of business ideas and management techniques in addition to learning about these specialized methods. This can include courses in finance, strategy, leadership, and entrepreneurship, all of which are necessary abilities for professionals aspiring to work in digital marketing. One advantage of studying digital marketing in Dubai is the ability to learn from industry experts. Many MBA programs in digital marketing in Dubai provide internships or experiential learning opportunities, allowing students to obtain hands-on experience while also building a professional network in the sector.

Graduates of an MBA in digital marketing in Dubai will be well-prepared for a variety of professional prospects in the field. Examples include positions at digital marketing companies, in-house marketing teams at businesses, and consulting firms. Professionals who complete this program will be able to successfully develop and execute digital marketing initiatives that deliver outcomes for their businesses.

In general, individuals wishing to develop their careers in this fascinating and quickly expanding industry should strongly consider an MBA in digital marketing in Dubai. Graduates of this program will be prepared to excel in a range of professions within the industry thanks to their solid grounding in business concepts and in-depth knowledge of the most recent digital marketing methods and strategies.

After being enlightened about the significance of digital marketing in Dubai and its potential in upskilling individuals, the question arises as to who should consider applying for an MBA in Digital Marketing in Dubai. Let’s delve into this matter further in the next part.

Eligibility Requirements for an MBA in Digital Marketing in Dubai

It may vary depending on the specific program and institution you are applying to. However, there are some common requirements that you can expect to need to meet to be considered for admission to an MBA in digital marketing in Dubai.

Applicants to a digital marketing MBA program in Dubai should typically have a bachelor’s degree in a relevant discipline such as marketing, business, or communication. Some schools may additionally require applicants to have prior job experience in a similar sector, however, this is not always the case.

In order to be qualified for an MBA program in digital marketing in Dubai, you may need to satisfy additional prerequisites in addition to a bachelor’s degree and maybe relevant job experience. These are some examples:

• GPA: Applicants seeking an MBA in Digital Marketing in Dubai must have a bachelor’s degree or equivalent with a minimum GPA of 2.5. (out of 4.0)
• GMAT or GRE scores: As part of the admission process, many MBA programs ask applicants to submit GMAT or GRE exam scores. These examinations determine your preparation for graduate-level education by testing your analytical and critical thinking abilities.
• IELTS or TOEFL: Candidates must have an adequate level of English, and students must pass English language examinations such as IELTS or TOEFL.
• Letters of recommendation: Many digital marketing MBA programs in Dubai would need applicants to provide letters of recommendation from instructors or past supervisors. These letters should address your academic talents as well as your chances for success in an MBA school.
• Personal statement: As part of the application process, certain schools may ask candidates to prepare a personal statement or essay. This is generally an opportunity for you to tell us more about your history, aspirations, and why you want to pursue an MBA in digital marketing.

The particular qualifying criteria for an MBA in digital marketing in Dubai will vary based on the program and institution to which you apply. Before applying, it is critical to carefully research the prerequisites for each program you are considering and ensure that you satisfy all essential requirements.

However, if you are still an undergraduate or want to jumpstart your digital marketing career, I recommend enrolling in a course that will teach you the fundamentals of digital marketing. Check out the IIDE’s 4-month advanced online digital marketing course

 

How can I apply for an MBA in Digital Marketing in Dubai?

To apply for an MBA in Digital Marketing in Dubai, complete the following steps:

1. Research and choose a program: Begin by investigating MBA programs in Digital Marketing in Dubai to locate one that meets your needs and ambitions. Consider the program’s reputation, content, faculty, and cost.

2. Meet the entrance standards: Each program will have its own prerequisites, including a bachelor’s degree, GMAT or GRE scores, and job experience. Before applying, make sure you satisfy these conditions.

3. Submit your application: Once you’ve identified a program and gathered all of the necessary paperwork, you can submit your application online or through the admissions office of the program.

4. Wait for a response: Once you have submitted your application, you must wait for a response from the program. Depending on the program, this might take many weeks or months.

5. Accept an offer: If you are accepted into the program, you will be given an admissions offer. To accept the offer, you must pay a deposit and fulfil any further conditions, such as submitting transcripts or participating in an interview.

 

It is important to note that the application procedure for an MBA program in Dubai may differ based on the program and institution to which you are applying. It is advisable to thoroughly research the application criteria and processes for the specific program in which you are interested. The institute will send you an offer letter if you are chosen.

Frequently Asked Questions 

Q1. What are the prerequisites for an MBA in Digital Marketing in Dubai?

Ans: To be eligible for an MBA in Digital Marketing in Dubai, you must be a graduate, have a specific amount of work experience, and pass the admission exam needed by the school.

Q2. Which MBA in Digital Marketing program in Dubai is the best?

Ans: IIDE provides the best industry-relevant MBA in Digital Marketing education in Dubai, according to ratings and testimonies. The 11-month course is taught by industry specialists and includes a required 2-month internship.

Q3. What are MBA specialties in Digital Marketing?

Ans: After completing your foundational coursework in an MBA in Digital Marketing in Dubai, you can opt to specialize in your area of interest. IIDE, for example, offers two concentrations in its MBA-level PG Program in Digital Marketing: Creative Strategy and Performance Marketing.

Q4. What is the average pay for an MBA in Digital Marketing?

Ans: According to Glassdoor pay statistics, the average annual compensation for a Digital Marketing Manager in Dubai is AED 83,340. (or approximately AED 6,945 per month). However, this is only an estimate, and real earnings may vary greatly.

Q6. Is digital marketing in demand in Dubai?

Dubai is one of the most promising cities in digital marketing. the city has come out as a thriving force in this field and the city brimming with demand and opportunities in digital marketing.

 

Conclusion

Ultimately, an MBA in Digital Marketing in Dubai may lead to a variety of employment prospects in Dubai, which is home to a large number of international corporations and startups that largely rely on digital marketing to reach and engage customers. 

Digital marketing positions such as Digital Marketing Manager, Social Media Manager, and Search Engine Optimization (SEO) Manager are in high demand and may pay well. To improve your chances of landing a job in digital marketing in Dubai, you should have a good portfolio that demonstrates your talents and expertise, as well as a comprehensive awareness of the newest digital marketing trends and approaches. Networking with industry leaders and joining relevant professional organizations might also assist you in uncovering career prospects in this subject.

Therefore, an MBA in Digital Marketing in Dubai may be quite advantageous for people wishing to develop their careers in this quickly increasing area. It may give you the information and abilities you need to thrive in several digital marketing professions, as well as help you stand out in a competitive employment market.

Are you still perplexed? Contact our admissions counselor at [email protected]  or +91 9619958615 for a FREE counseling session where you may solve any of your digital marketing questions.