Scope of an MBA in Digital Marketing: To Pursue or Not?

Updated on: Dec 30, 2022

An MBA in Digital Marketing is a fairly new addition to the list of MBA specializations in the higher education space and it’s for all the right reasons. But as a student, you may be hesitant or confused whether you should opt for it or not since it is a very new program. 

So in this blog, we’re going to give you a fair understanding of an MBA in Digital Marketing and everything around it to make a fair decision. 

mba mobile sticky

What is an MBA in Digital Marketing? 

An MBA in Digital Marketing is a post-graduation course, generally a 2-year program, which teaches students all the disciples of Digital Marketing ie, to market through all digital channels. 

It prepares them to take up responsibilities and operations at the mid-senior managerial level under the Digital Marketing umbrella.

Most of the institutes offer internships and practical projects to further train you intensely in every real-world business scenario.

MBA in Digital Marketing: Subjects

An ideal program MBA in Digital Marketing should focus on all the below-mentioned subjects. 

  • Digital Marketing Basics
  • Website Creation
  • SEO
  • SEM
  • App Optimization
  • Campaign Planning
  • Content Marketing
  • Video Marketing
  • Social Media Marketing
  • Email Marketing
  • Web Analytics
  • Integrated Marketing (Full Funnel Marketing)
  • Ecommerce
  • Managerial Skills
  • Soft Skills

To know more about the subjects of an MBA in Digital Marketing in detail and see what each of them caters to, head to our blog on MBA in Digital Marketing Syllabus now!

MBA in Digital Marketing: Eligibility 

The basic eligibility criteria for an MBA in Digital Marketing is a graduation degree from a recognized university. 

Further, many colleges accept CAT & CET scores. This is followed by a personal aptitude test of that particular college. 

A personal interview round is not a rigid eligibility criterion but almost every college follows it to screen the applicants and give seats to the best candidate. 

Know about the eligibility in detail in this MBA in Digital Marketing guide.

MBA in Digital Marketing: Salary

The range of salary after an MBA in Digital Marketing is INR 5,00,000 to INR 25,00,000. And the average starting salary for an MBA in Digital Marketing graduate is INR 5,50,000. 

If you are interested in knowing more about the earning potential via digital marketing or other specialization, make sure to check our blog on MBA Salaries in India

Why Should One Opt for an MBA in Digital Marketing?

Now that you’re aware of the subjects, eligibility, and salary opportunities of an MBA in Digital Marketing, let’s understand its overall scope and whether you should opt for it or not.

How does one decide whether an MBA in Digital Marketing program is right for them or not? 

  • The first step is to check if that MBA prepares you for an industry-level demand. And the demand for digital marketers is very high currently. All marketing efforts of a company are shifting online to better meet their target audience and thus, to carry out digital marketing activities, they’re in need of professionals. 

Scope of MBA in Digital Marketing - Job Statistics

Here’s a job stat India-level for digital marketing jobs listed on the Naukri portal. 

  • Secondly, you need to check if you’re fit for the program by understanding if you like the work or not. For digital marketing, there’s a place for all kinds of individuals. Writers, creative individuals, analytical thinkers, designers, etc. 
  • Next, if you want to work directly at the mid-senior managerial level, then an MBA is a must. Because in a field like digital marketing, you will have to start right from the beginning as an intern if you don’t have professional training. 
  • Ultimately, one of the motivating reasons to pursue an MBA in Digital marketing is that the jobs pay well due to the high demand for skilled professionals. 

These are the reasons why a student with an affinity for marketing should definitely opt for an MBA in Digital Marketing because the scope is very bright. An add on bonus is that you can turn into an entrepreneur as well with this experience! 

Although, if you’re considering an MBA in Marketing and are confused, we recommend you read a fair and detailed comparison on MBA in Digital Marketing vs Marketing.

And for all our readers ready to embark on their journey in digital marketing, here’s the list of best colleges you should consider. 

Best Colleges For an MBA in Digital Marketing


IIDE Logo - MBA in Digital Marketing

With expertise in digital marketing right from the beginning, IIDE has now launched an 11-month PG in Digital Marketing. It is an exhaustive program that gives you practical training in digital marketing skills as well as managerial skills. It also offers weekend batches to help you upskill yourself without compromising your professional life.

Some highlights of the program: 

  • 600+ Learning Hours
  • 1 on 1 Student Mentorship
  • 13+ Live Projects
  • 2 months Internship
  • Placements Assured
  • 28+ Industry Relevant Skills
  • Key Managerial Skills
  • 0% EMI Option Available

Avail Now: Get a Free Counselling Session with IIDE’s team of expert counsellors by writing to [email protected] or calling on +91 96199 58615. 

2. IIKM, Business School, Chennai

IIKM Logo - mba in digital marketing syllabus

IIKM Business School, Chennai has an MBA in digital marketing designed closely with inputs from industry experts. 

3. Rayat Bahra University, Punjab

Rayat Bahra University Logo - mba in digital marketing syllabus

Rayat Bahra University, Punjab offers a good MBA in digital marketing course that can enhance your marketing skills holistically. 

4. RVS Institute of Management Studies and Research, Tamil Nadu

RVS Institute Logo - mba in digital marketing syllabus

RVS Institute of Management Studies and Research, Tamil Nadu offers digital marketing as a specialization with a practical learning-led approach in their teaching.  

5. RIMT University, Punjab

RIMT University Logo - mba in digital marketing syllabus

RIMT University, Punjab offers an MBA in digital and social media marketing and helps students focus on various topics, mainly social media marketing.

6. Xavier Institute of Management and Research, Mumbai

mba in digital marketing syllabus

Xavier Institute of Management and Research, Mumbai is a top B school in Mumbai offering an MBA in Digital Marketing & E-commerce.

mba mobile sticky

To Conclude

All-in-all, the scope of an MBA in digital marketing is very bright and promising and definitely worth the investment. 

All you need to do is figure out if Digital Marketing is the field for you. Consider taking up IIDE’s free digital marketing masterclass to see if this industry deems fit to your liking or not. 

If you have any more questions related to MBA in digital marketing, leave us your views in the comments section below and our team will get back to you. 

Share post via

Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Posts