Quick Read
Scope of MBA in digital marketing offers numerous job opportunities for aspirants who want to enter this dynamic industry. This degree can help individuals bag a job in one of the top companies. The MBA in digital marketing curriculum, placements, and fee structure must be considered before investing.
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An MBA in Digital Marketing is a fairly new addition to the list of MBA specialiations in the higher education space and it’s for all the right reasons. But as a student, you may be hesitant or confused about the scope of an MBA in digital marketing or whether you should opt for it or not since it is a very new programme.
Digital marketing has become an essential part of our daily lives. Nowadays, professionals or companies without digital marketing are like a body without a soul. The world is turning into digital masters, and if we want to be on the list of those masters, we need to excel in examining digital marketing.
Digital marketing is a vast and ever-evolving field. Pursuing an MBA in digital marketing online can provide a strong foundation, but continuous learning and adaptation are essential to stay ahead of the curve. While traditional MBAs have long been respected, digital marketing MBAs offer specialised skills that are highly sought after in today’s job market.
So, in this blog, we will give you a fair understanding of an MBA in Digital Marketing and everything around it so you can make an appropriate decision.
What is Digital Marketing?
Scope of MBA in Digital Marketing
After pursuing one of the MBA in digital marketing programmes, and specialising in areas like advertising, people can work in any industry. The main goal for companies is to keep old customers and find new ones, and digital marketing is the best way to do this online.
With most people using smartphones and doing online research before buying things, companies need to keep up by using digital marketing. It’s used by small businesses and big companies alike to create personalised marketing strategies to attract specific customers. These strategies can give good returns with less investment. In 2023-2024 the businesses have seen a 10% growth in digital marketing budget spending.
Speaking about returns, one can become a professional marketer by pursuing one of the best online marketing courses now!
The scope of digital marketing will keep growing, especially with the help of analytics, which uses data to see how well marketing strategies are working and how to improve. Artificial Intelligence (AI) is another reason the scope of digital marketing is high. We can use AI to understand customers better and customise products.
Additionally, augmented and virtual reality (AR and VR) give customers virtual experiences with products. Social media can be another tool to master digital marketing opportunities, as social media influencers can be a great help to businesses. Brand partnerships with influencers to promote brands and products to specific groups of people can produce better results.
Also Read – Scope of Digital Marketing
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Overview of the Digital Marketing Job Market
Now that you know the subjects, eligibility, and job opportunities of an MBA in Digital Marketing, let’s understand its overall scope and whether you should opt for it.
How does one decide whether pursuing one of the MBA in Digital Marketing programmes is right for them or not?
- The first step is to check if that MBA in digital marketing curriculum prepares you for an industry-level demand. And the demand for digital marketers is very high currently. All marketing efforts of a company are shifting online to better meet their target audience, and thus, to carry out digital marketing activities, they need professionals.
Source: Naukri
Here’s a job stat for digital marketing jobs at the India level listed on the Naukri portal.
- Secondly, you need to check if you’re fit for the programme by understanding if you like the work or not. For digital marketing, there’s a place for all kinds of individuals. Writers, creative individuals, analytical thinkers, designers, etc.
- Next, pursuing one of the MBA in digital marketing programmes is a must if you want to work directly at the mid-senior managerial level. Because in a field like digital marketing, you will have to start immediately as an intern if you don’t have professional training.
- Ultimately, one of the motivating reasons to pursue an MBA in Digital marketing is that the jobs pay well due to the high demand for skilled professionals.
A student with an affinity for marketing should opt for an MBA in Digital Marketing because the scope is very bright. An add-on bonus is that you can also become an entrepreneur with this experience!
However, if you’re considering an MBA in Marketing and are confused, we recommend you read a fair and detailed comparison of an MBA in Digital Marketing vs Marketing.
And for all our readers ready to embark on their journey in digital marketing, here’s the list of the best colleges you should consider.
There are many people who are still confused about pursuing digital marketing as a career option; we encourage them to get a glimpse of this industry by checking out our free digital marketing certification and our free digital marketing courses.
How to Start Your Career in Digital Marketing
Previously, we were only aware of digital marketing certification courses, workshops, webinars, etc. You can start learning with the same basic level certifications and webinars to get an initial understanding of digital marketing. Many institutions out there are also providing short-term, advanced, and professional certifications and master’s programs in digital marketing.
With these kinds of courses, individuals can attain or get an entry-to-mid-level job easily in the industry.
A master’s in digital marketing is a fairly new addition to the higher education options. So, there are not many years to compare it with and identify if it’s the right choice.
But before we assess that, did you know why a masters in digital marketing was introduced? The rising scope of digital marketing and the need for skilled candidates convinced institutes to introduce this discipline.
They realised that a field like digital marketing needed proper educational formats and training. Thus, a professional course like a master’s in digital marketing was introduced. Today, even MBAs in Digital Marketing exist.
And almost every top institute in India offers it. Explore the institutes offering various MBA in Digital Marketing programmes to know more.
So, if you want to pursue digital marketing professionally and bag high-paying digital marketing jobs at the mid-senior managerial level or even start your own business and career, then you should consider a master’s in digital marketing.
If you’re still not sure, read our article on the reasons why a master’s in digital marketing is worth it to understand how you can start your career and why the scope of a master’s in digital marketing in India is important.
The scope of a master’s in digital marketing is very promising for all young graduates and enthusiasts who want to make a notable impact in the digital marketing world.
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Popular Digital Marketing Certifications
1. IIDE – Indian Institute of Digital Education
IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Programme is one of the highly-rated MBA in Digital Marketing institutes.
Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life.
Their programme might not be recognised as a traditional MBA but the curriculum and industry-level practical training of the PG Programme has much more to offer than a regular one.
Course Benefits:
| 2 Specialisations | After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing. |
|---|---|
| 13+ Live Projects | Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies. |
| 28+ Industry Tools | In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc |
| 1-on-1 Mentorship | Students can book a personal mentoring session with a trainer to solve their doubts & questions. |
Contact Details
Phone No- +91 96199 58615
Email ID- [email protected]
Website- iide.co/master-mba-digital-marketing/
Address- E-30, 2nd & 3rd Floor, South Extension – II, Above Regal Shoes, New Delhi – 110049 (Next to McDonald’s)
If you want to check out other course offerings, check out our other digital marketing courses now!
2. IIKM, Business School, Chennai
IIKM Business School, Chennai, offers one of the best MBA in digital marketing programmes, designed closely with inputs from industry experts. Acclaimed as the first B- school of Chennai, IIKM is known for its tremendous educational fostering towards learners across the country. Established in 2005, The institute constantly caters to students with advanced knowledge. The PG programme in digital marketing is one example.
Furthermore, our digital marketing course in India is crafted to deliver comprehensive knowledge and hands-on skills that address the diverse demands of today’s digital landscape.
Who it’s for:
Graduates/ Working professionals.
Benefits:
- 100% Pre-Placement
- Global Industry visits
- Pay after placement
- Work integrated
- Classroom training by corporate experts
Many people find themselves confused when selecting a programme for them; as a result, we encourage them to check out our ‘Choose the best MBA in marketing programme‘ blog.
3. Rayat Bahra University, Punjab
Rayat Bahra University, Punjab, offers a good MBA in digital marketing course that can enhance your marketing skills holistically. In alignment with Sunstone Edge University, the University offers MBA in digital marketing courses with advanced knowledge for the growth of fresh graduates and working professionals. The university in Punjab is one of the prominent names that imparts quality education.
Who it’s for:
Graduates/ Working professionals.
Benefits:
- Learn from recruiters
- Practice in real world
- 70+ sessions by industry experts
- 10 days global immersion in Singapore or Dubai
- 14 days of a student exchange programme
Learn From Asia’s #1
Digital Marketing Institute
AI-Based Curriculum
Dive in to the future with the latest AI tools
Placement at top brands and agencies
& more...
4. IGNOU
IGNOU is an open university in India with a reputed name offering various online and distance learning degrees and certification MBA in digital marketing programmes in the country. IGNOu is recognised by UGC and has NAAC a++ grade accreditation as an example of its acceptance nd credibility. The university offers an MBA in digital marketing for enthusiast learners.
Who it’s for:
Graduates/ Working professionals.
Benefits:
- Online study material
- Weekly Counselling
- Audio Video lectures
- Printed learning material
- Assessments
5. Xavier Institute of Management and Research, Mumbai
Xavier Institute of Management and Research, Mumbai, is a top B school in Mumbai and one of the most prominent names in the educational world with its top-class and quality courses. The institute offers an MBA in digital marketing programme along with a specialisation in marketing for business and marketing enthusiasts across the country.
Who it’s for:
Graduates/ Working professionals.
Benefits:
- Leadership quality
- Dual value from the courses, Knowledge of Busines with marketing
- Critical and analytical thinking development
- Problem-solving skill development
MBA in Digital Marketing Salary
After completing an MBA in Digital Marketing, the salary can vary significantly based on experience, location, and the specific industry. On average, fresh graduates can expect a starting salary ranging between ₹4 to ₹6 lakhs per annum in India. With experience, this can increase to ₹8 to ₹12 lakhs or more annually. In senior positions, the salary can go beyond ₹20 lakhs per annum. The scope of an MBA in Digital Marketing is broad, offering lucrative career opportunities in various sectors, from e-commerce to IT and media companies.
Conclusion
All in all, the scope of an MBA in digital marketing is very bright and promising and worth the investment. The constant rise of digital education and digital awareness increased the demand for digital marketing, and as a result, it’s a booming industry and has a lot of potential in the coming days. If you are looking for a higher-paying job profile, you can give this field a try.
All you need to do is figure out if Digital Marketing is the field for you. Consider taking up IIDE’s fundamentals of digital marketing course to see if this industry deems it fit to your liking. If you have any more questions about an MBA in digital marketing, leave us your views in the comments section below, and our team will get back to you.
FAQs About the Scope of MBA in Digital Marketing
Q1. What is the starting salary of an MBA in digital marketing?
The MBA in digital marketing salary varies based on skills and experience. Typically, fresh graduates can expect to earn between INR 3.5 to 12 Lakhs annually, with potential growth as expertise increases.
Q2. Which is the best distance course for an MBA in digital marketing?
IIDE’s MBA in Digital Marketing is highly regarded, enhancing your digital skills and improving job prospects in top digital marketing firms. Enrol now to benefit from this MBA in digital marketing online program.
Q3. Who are the top recruiters after an MBA in digital marketing?
Top companies like Google, Facebook, clickBig, and Pinstorm are among the leading industries hiring MBA in digital marketing graduates, offering diverse career opportunities after MBA in digital marketing.
Q4. Are there any scholarships available for MBAs in digital marketing in India?
Yes, scholarships are available for eligible students. For instance, IIDE offers scholarships of up to INR 80,000 for their MBA in Digital Marketing program. Students with a CGPA of 7.5 or 75% marks can apply.
Q5. Is it possible for an art graduate to pursue an MBA in digital marketing?
Absolutely! The eligibility for MBA in digital marketing includes graduates from any field, making it accessible to those with an arts background.
Q6. Is digital marketing in demand in 2024?
Yes, the scope of MBA in digital marketing is vast, with it being one of the most in-demand skills in 2024, offering numerous job roles for MBA in digital marketing in various industries.
Q7. What are the key skills gained from an MBA in Digital Marketing?
An MBA in Digital Marketing equips you with vital skills such as SEO, SEM, social media marketing, content strategy, analytics, and digital campaign management. These skills gained from MBA in digital marketing are crucial for thriving in today’s competitive digital landscape, offering robust career opportunities after MBA in digital marketing and paving the way for leadership roles in the industry.
Valuable read! Understanding the Scope of MBA in Digital Marketing is essential before making a decision.
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