Scope of MBA in Digital Marketing: To Pursue or Not?

Updated on: Apr 10, 2024
Scope Of MBA in Digital Marketing

An MBA in Digital Marketing is a fairly new addition to the list of MBA specializations in the higher education space and it’s for all the right reasons. But as a student, you may be hesitant or confused about the scope of MBA in digital marketing or whether you should opt for it or not since it is a very new program. 

Digital marketing has become an essential part of our daily lives. Nowadays, Professionals or companies without digital marketing are like a body without a soul. The world is turning into digital masters and if we want to be on the list of those masters we need to excel in the examination of digital marketing.

Whatever you learn in the digital marketing courses is just a drop in the ocean, Digital marketing is a very vast subject, and an MBA in this can only cover this ocean. The trend is changing and people are shifting from traditional MBA to this one for career growth.

So in this blog, we’re going to give you a fair understanding of an MBA in Digital Marketing and everything around it to make a fair decision.

What is Digital Marketing?

Digital marketing is a field that is constantly and dynamically evolving. Digital marketing is a field that encompasses all the marketing efforts made virtually to make businesses and brands successful. It’s a virtual channel that enables businesses and brands to connect with their potential customers. With the rise of technology, from today’s generation to the old generation, everyone loves to spend most of their time online, which is why every company has chosen this method of marketing.

This method of marketing, with its broader reach, has become everyone’s favorite, as digital marketing breaks all the barriers that traditional marketing used to have. Website optimization (SEO), content marketing, and email marketing. Social media marketing, online advertising, PPC, influencer marketing, etc. are the key components of digital marketing.

The primary advantage of digital marketing is that it can reach specific demographics and track the effectiveness of the campaign through different analytical tools. As technology is evolving, marketers must be flexible to adapt to the changes and work accordingly.

If we sum up the question, what is digital marketing? Then it must be this: “Digital marketing is the key to unlocking the modern doors of technology.”

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Scope of MBA in Digital Marketing

After getting an MBA in digital marketing, specializing in areas like advertising, people can work in any industry. The main goal for companies is to keep old customers and find new ones, and digital marketing is the best way to do this online.

With most people using smartphones and doing online research before buying things, companies need to keep up by using digital marketing. It’s used by small businesses and big companies alike to create personalized marketing strategies to attract specific customers. These strategies can give good returns with less investment. In 2023-2024 the businesses have seen a 10% growth in digital marketing budget spending.

The scope of digital marketing will keep growing, especially with the help of Analytics, Using data to see how well marketing strategies are working and how to improve. Artificial Intelligence (AI) is another reason of scope of digital marketing is high. We can use AI to understand customers better and customize products. Augmented and Virtual Reality (AR and VR) and the Use of AR and VR to give customers virtual experiences with products. Social Media can be another tool to master the digital marketing opportunity as social media Influencers can be a great help for business. Brand partnership with those influencers to promote brands and products to specific groups of people can produce better results.

Read – Scope of Digital Marketing in India & Globally in 2024

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Overview of the Digital Marketing Job Market

Now that you’re aware of the subjects, eligibility, and salary opportunities of an MBA in Digital Marketing, let’s understand its overall scope and whether you should opt for it or not.

How does one decide whether an MBA in Digital Marketing program is right for them or not? 

  • The first step is to check if that MBA prepares you for an industry-level demand. And the demand for digital marketers is very high currently. All marketing efforts of a company are shifting online to better meet their target audience and thus, to carry out digital marketing activities, they need professionals. 

Scope of MBA in Digital Marketing - Job Statistics

Here’s a job stat India-level for digital marketing jobs listed on the Naukri portal. 

  • Secondly, you need to check if you’re fit for the program by understanding if you like the work or not. For digital marketing, there’s a place for all kinds of individuals. Writers, creative individuals, analytical thinkers, designers, etc. 
  • Next, if you want to work directly at the mid-senior managerial level, then an MBA is a must. Because in a field like digital marketing, you will have to start right from the beginning as an intern if you don’t have professional training. 
  • Ultimately, one of the motivating reasons to pursue an MBA in Digital marketing is that the jobs pay well due to the high demand for skilled professionals. 

These are the reasons why a student with an affinity for marketing should definitely opt for an MBA in Digital Marketing because the scope is very bright. An add-on bonus is that you can turn into an entrepreneur as well with this experience! 

However, if you’re considering an MBA in Marketing and are confused, we recommend you read a fair and detailed comparison on MBA in Digital Marketing vs Marketing.

And for all our readers ready to embark on their journey in digital marketing, here’s the list of the best colleges you should consider. 

How to start your career in digital marketing

Previously, we were only aware of digital marketing certification courses, workshops, webinars, etc. You can start learning with the same basic level certifications and webinars to get an initial understanding of digital marketing. Many institutions out there are also providing short-term, advanced, and professional certifications and master’s programs in digital marketing.

With these kinds of courses, individuals can attain or get an entry-to-mid-level job easily in the industry.

A master’s in digital marketing is a fairly new addition to the higher education options. So there are not many years to compare it with to identify if it’s the right choice.

But before we assess that, did you know why a masters in digital marketing was introduced? The rising scope of digital marketing and the need for skilled candidates convinced institutes to introduce this discipline. 

They realized that a field like digital marketing needed proper educational formats and training. Thus, a professional course like a master’s in digital marketing was introduced. Today, even MBAs in Digital Marketing exist. 

And almost every top institute in India offers it. Explore the institutes offering an MBA in Digital Marketing to know more. 

So if you want to pursue digital marketing professionally and bag high-paying digital marketing jobs at the mid-senior managerial level or even start your own business,  and career then you should consider a master’s in digital marketing. 

If you’re still not sure, read our article on the reasons why a master’s in digital marketing is worth it to understand how you can start your career and why the scope of master’s in digital marketing in India is important.

The scope of a master’s in digital marketing is very promising for all young graduates and enthusiasts who want to make a notable impact in the digital marketing world.

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Popular Digital Marketing Certifications


1. IIDE – Indian Institute of Digital Education 


IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the highly-rated MBA in Digital Marketing institutes.

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life.

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program has much more to offer than a regular one.

Course Benefits:

2 Specialisations After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing.
13+ Live Projects Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies.
28+ Industry Tools In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc
1-on-1 Mentorship Students can book a personal mentoring session with a trainer to solve their doubts & questions.


Contact Details

Phone No- +91 96199 58615
Email ID-
Address- E-30, 2nd & 3rd Floor, South Extension – II, Above Regal Shoes, New Delhi – 110049 (Next to McDonald’s)


2. IIKM, Business School, Chennai

IIKM Logo - mba in digital marketing syllabus

IIKM Business School, Chennai has an MBA in digital marketing designed closely with inputs from industry experts. Acclaimed as the first B- school of Chennai, IIKM is known for its tremendous educational fostering towards learners across the country. Established in 2005, The institute is constantly catering the students with advanced knowledge. The PG program in Digital marketing is one of those example.

Who it’s for:

Graduates/ Working professionals.


  • 100% Pre-Placement
  • Global Industry visits
  • Pay after placement
  • Work integrated
  • Classroom training by corporate experts


3. Rayat Bahra University, Punjab

Rayat Bahra University Logo - mba in digital marketing syllabus

Rayat Bahra University, Punjab offers a good MBA in digital marketing course that can enhance your marketing skills holistically. In alignment with Sunstone Edge University, the University offers MBA in digital marketing courses with advanced knowledge for the growth of fresh graduates and working professionals. The university in Punjab is one of the prominent names imparting education with quality.

Who it’s for:

Graduates/ Working professionals.


  • Learn from recruiters
  • Practice in real world
  • 70+ sessions by industry experts
  • 10 days global immersion in Singapore or Dubai
  • 14 days of a student exchange program

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IGNOU launches PG Journalism diploma program in three languages

IGNOU is an open university in India with a reputed name offering various online and distance learning degrees and certification programs in the country. IGNOu is recognized by UGC and has NAAC a++ grade accreditation as an example of its acceptance nd credibility. The university offers an MBA in digital marketing for enthusiast learners.

Who it’s for:

Graduates/ Working professionals.


  • Online study material
  • Weekly Counselling
  • Audio Video lectures
  • Printed learning material
  • Assessments

5. Xavier Institute of Management and Research, Mumbai

mba in digital marketing syllabus

Xavier Institute of Management and Research, Mumbai is a top B school in Mumbai and one of the most prominent names in the educational world with its top-class and quality courses.  The institute offers an MBA along with a specialization in marketing for business and marketing enthusiasts across the country.

Who it’s for:

Graduates/ Working professionals.


  • Leadership quality
  • Dual value from the courses, Knowledge of Busines with marketing
  • Critical and analytical thinking development
  • Problem-solving skill development
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Frequently Asked Questions:

Q1. What is the starting salary of an MBA in digital marketing?                    

The answer as such depends upon your skills and work experience but to estimate on an average we would say you can earn a minimum of between 3.5 to 12 Lakh INR annually.

Q2. Which is the best distance course for an MBA in digital marketing?                           

IIDE’s certification is highly valued and accepted by the best digital setups in India. You can increase the legitimacy of your digital skills in the eyes of employers, increasing your chances of being hired for a high-paying position. Click on IIDE to fill out the form now.

Q3. Who are the top recruiters after an MBA in digital marketing?              

Google, Facebook, clickBig, and Pinstorm are some of the top recruiters after you are done with your MBA in digital marketing.

Q4. Are there any scholarships available for MBAs in digital marketing in India?                                                                                                          

There are scholarships available to students who meet the qualifying requirements. Scholarships up to INR 80,000 are offered by IIDE. A student would be qualified for a scholarship in our MBA in Digital Marketing – Post Graduation Programme if they scored either 7.5 CGPA or 75% on their most recent exam.

Q5. Is it possible for an art graduate to pursue an MBA in digital marketing?

A graduate in any subject is eligible to pursue an MBA in digital marketing.

Q6. Is digital marketing in demand in 2024?

Yes, It is one of the most in-demand skills and job industries in 2024.


All-in-all, the scope of an MBA in digital marketing is very bright and promising and worth the investment. The constant rise of digital education and digital awareness increased the demand for digital marketing and as a result it’s a booming industry and has a lot of potential in the coming days. If you are looking for higher paying job profile you can give this field a try.

All you need to do is figure out if Digital Marketing is the field for you. Consider taking up IIDE’s free digital marketing masterclass to see if this industry deems fit to your liking or not. If you have any more questions related to an MBA in digital marketing, leave us your views in the comments section below and our team will get back to you. 

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


  1. Manasvi Samant

    How does the scope of MBA differs globally?

  2. shruti kumari

    Nice details on MBA in Digital marketing with amazing benefits

  3. Samiksha

    What is the scope of doing an MBA in digital marketing and which institute is best to pursue the same?

  4. Arpita

    The blog content is very informative as this blog resolved all my doubts related to this topic.

  5. Barun Kumar Dash

    Is the scope of an online MBA in Digital Marketing as valuable as an offline MBA?

  6. Nakshi

    Insightful read on the vast opportunities for MBA grads in digital marketing. Great overview!

  7. Heer Madhani

    An MBA in digital marketing sets you up for success by blending business smarts with modern online advertising skills, giving you plenty of chances to thrive in today’s marketing world.

  8. Venmathi

    Reading this blog i am clear about the best way to pursue MBA in Digital Marketing. Thank you!


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