11 MBA in Digital Marketing in Singapore: Unleashing the Power of the Digital Era

In today’s fast-paced digital world, businesses are heavily reliant on digital marketing strategies to thrive and stay ahead of the competition. As a result, the demand for professionals skilled in digital marketing is on the rise. Pursuing an MBA in Digital Marketing in Singapore is an excellent opportunity to equip oneself with the essential knowledge and skills to navigate the ever-changing digital landscape. 

In this blog, we will explore the various reputable institutes in Singapore that offer MBAs in Digital Marketing, empowering students to excel in the dynamic field of digital marketing.

There are many reasons to pursue an MBA in Digital Marketing in Singapore. With businesses moving from traditional to online methods, MBA in Digital Marketing has gained a lot of popularity. Digital marketing is a constantly evolving industry and it can be pursued by any professional from any background. 

Pursuing an MBA in Digital Marketing can help you in developing the skills required for managerial posts. It will also help you in building connections and choosing a field of specialization.

11 Best Institutes for MBA in Digital Marketing in Singapore, 2024

After carefully researching and reading about student experiences, we believe the following 11 universities or institutions offer the best MBA courses in Digital Marketing in Singapore:

Digital Marketing Institute in Santa Clarita	Course Duration	Course Fee	Google Reviews
IIDE – The Digital School	6-11 months	USD 7,150	4.8
Nanyang University	N/A	S$20,000	4.7
SMU	15-18 Months	S$76,300	4.3
SIM Global Education	1 year	S$6,091.20	4.1
Lithan Academy	18 months	NA	4.6
NUS Business School	N/A	N/A	4.3
Simplilearn	6 months	USD 7,000	4.4
Coursera	N/A	N/A	3.1
ESSEC Business School	1 year	N/A	3.3
IIM Skills	5 Months	USD 358	4.8
upGrad	2 years	USD 6,576.58	N/A

 

1. IIDE- Indian Institute of Digital Education

IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the most highly-rated MBA in Digital Marketing globally. 

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life. 

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one.

Course Benefits

 

MBA in Digital Marketing Syllabus

Course Faculty

Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing – Post Graduation Programme.

Course Duration & Fees 

IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long and the fees are USD 7146.14. You can avail of the 0% EMI Option as well starting at USD 300.26 per month. This may seem expensive but with the average starting salary of graduates being USD 40,000 to 50,000 annually, the ROI is high. 

Note: IIDE conducts weekday as well as weekend batches for their PG in Digital Marketing program.

Scholarship Available

IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to USD 1200.87 based on merit.  

IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories- 

Placement Assistance:

If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers 100% assured placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.

 

Contact Details

Phone No.- +91 96199 58615
Email ID- admissions@iide.co
Website- iide.co/master-mba-digital-marketing/ 

 

2. Nanyang Technological University (NTU)

NTU’s Nanyang Business School provides an MBA program with a focus on Marketing and Digital Business. The curriculum emphasizes the latest trends in digital marketing and equips students with the expertise to leverage digital tools and analytics for effective marketing campaigns. The program also offers hands-on experiential learning opportunities and industry collaborations to enhance practical skills.

Course Name: FlexiMasters in Marketing in a Digital World
Course Type: Online 
Scholarships: Yes

MBA in Digital Marketing Course Syllabus

• Value Creation Through Effective Marketing
• Uncovering Consumer Insights
• Social Media Listening and Analytics
• Omnichannel Communication
• Power of Branding

Course Duration & Fees:

Kindly Contact the institution for the duration and the Standard Course Fee: S$$20,000 (Before GST)

Contact Details:

Phone Number: Tel: (65) 67911744
Course Link – https://www.ntu.edu.sg/business/admissions/NEE/detail/fleximasters-in-marketing-management
Address: Nanyang Technological University, 50 Nanyang Avenue, Singapore 639798

 

3. Singapore Management University (SMU)

The Lee Kong Chian School of Business at SMU offers an MBA program that includes a Marketing track with an emphasis on Digital Marketing and Analytics. The program equips students with knowledge of customer behaviour, market research, and digital marketing strategies to succeed in the digital marketing landscape. SMU’s strong industry connections also provide students with opportunities for internships and industry projects.

Course Name: Master Certification in Digital Marketing
Course Type: Full-Time & Part-Time
Scholarships: No

MBA in Digital Marketing Course Syllabus

• Social Media Marketing
• Search Engine Marketing
• Building a WordPress Site for Conversion
• Creating and Curating Video Content in Your Digital Strategy
• Creating and Curating Display Content in Your Digital Strategy
• Persuasive Copywriting, Chatbots and Email Marketing Essentials

Course Duration & Fees:

The duration for Full Time is 15- Months and for part-time is 18 month. The fee for the same is S$76,300

Contact Details:

Phone Number: +6568280100
Course Link – https://masters.smu.edu.sg/programme/master-of-business-administration
Address: 81 Victoria St, Singapore 188065

 

4. Singapore Institute of Management (SIM)

SIM Global Education, in collaboration with prestigious international universities, offers an MBA program with various specializations, including Marketing. The Marketing specialization focuses on digital marketing strategies, enabling students to understand and implement effective digital marketing campaigns. SIM’s MBA program also offers flexible study options, making it suitable for working professionals.

Course Name: Graduate Diploma in Digital Marketing
Course Type: Offline
Scholarships: No

MBA in Digital Marketing Course Syllabus

• Business Analytics Concepts, Principles and Applications
• Customer Relationship Management
• Data Mining for Managers
• Digital Marketing
• New Media Communications and Management;
• Social Media Marketing

Course Duration & Fees:

The duration of the course is 1 year. The fee for the same is S$6,091.20

Contact Details:

Phone Number: +6562489746
Course Link – https://www.sim.edu.sg
Address: 461 Clementi Rd, Singapore 599491

 

5. Lithan Singapore

Lithan Academy, is a leading institution transforming digital marketing education in Singapore. Their approach mixes self-paced learning, interactive instructor-led sessions, and personalized mentoring to enhance students’ learning experiences. This method helps reduce the time spent in class while ensuring better understanding and skill development. Lithan Academy is dedicated to equipping aspiring digital marketers with the necessary tools and support to excel in today’s competitive environment. Join them for an educational journey designed to set you up for success.

Course Name: Master Certification in Digital Marketing
Course Type: Full Time
Scholarships: Yes

MBA in Digital Marketing Course Syllabus

Course Duration & Fees:

This is an 18-month master’s degree pathway. You will first go through 8 modules, funded up to 90% by SkillsFuture Singapore that will enable you to obtain a Post Graduate Diploma in Digital Marketing and Implementation. kindly contact the institute for fee details.

Contact Details:

Phone Number: + 65 6324 9730
Course Link – https://www.lithan.com/highered/digital-marketing/
Address: 11 Eunos Road 8, #07-02, Lifelong Learning Institute, Singapore 408601

 

6. National University of Singapore (NUS)

The NUS Business School, renowned for its excellence in business education, offers an MBA program with a concentration in Marketing. The specialization covers essential digital marketing topics such as social media marketing, search engine optimization (SEO), data analytics, and e-commerce strategies. NUS’s MBA program is designed to provide a holistic understanding of marketing principles and advanced digital marketing techniques to meet the demands of the digital age.

Course Name: MSc (Marketing Analytics & Insights)
Course Type: N/A
Scholarships: No

MBA in Digital Marketing Course Syllabus

• Marketing Analytics
• Digital Marketing
• Big Data in Marketing
• Consumer Insights
• Marketing Analytics visualization and communications
• Pricing Analytics

Course Duration & Fees:

Kindly contact the institute for fee and duration details

Contact Details:

Phone Number: +6563163000
Course Link – https://bschool.nus.edu.sg/marketing/msc-marketing-analytics-insights/
Address: Mochtar Riady Building, 15 Kent Ridge Dr, Mocthar Riady Building, Singapore 119245

 

7. Simplilearn

Simplilearn in collaboration with Purdue University offers a digital marketing boot camp program in Los Angeles. This digital marketing boot camp course in Los Angeles is designed to help students learn digital marketing from the ground up. In this course, you will learn various techniques and strategies that will help you grow in your career. You will also learn various digital marketing strategies that you can use in a business to boost engagement as well as attract customers.

Through self-paced videos, live workshops, and hands-on projects, this digital marketing boot camp program in Los Angeles will help you learn various digital marketing skills and show you how to apply them to the workplace, regardless of your role or background. With the help of this immersive digital marketing boot camp, you will be able to accelerate your career in the field of digital marketing. You will also learn the basics of digital marketing as well as how to use various digital marketing tools such as Google Analytics, Similarweb, SEMRush, Mozbar, Ahrefs, Keyword Planner, YouTube Analytics, and more.

Course Name:  PG in Digital Marketing
Course Type: Online / Offline
Scholarships: Yes

MBA in Digital Marketing Course Syllabus

• Induction Session for Purdue Digital Marketing Bootcamp
• Introduction to Marketing
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Social Media Marketing
• Content Marketing and Email Marketing
• Mobile Marketing
• Web Analytics

Course Duration & Fees

The duration of this Post Graduate Program In Digital Marketing is 8 months and its total fee is USD 1,219.95 (Incl. taxes)

Contact Details

Phone: 1-844-532-7688
Course Link – https://www.simplilearn.com/advanced-digital-marketing
Address: QJR5+F6 Financial District, San Francisco, CA, USA

 

8. Coursera

Coursera is a platform that offers a wide variety of courses. It provides online courses, certifications, and degrees in various areas in collaboration with universities and other organizations. About 150 colleges were thought to be offering more than 4,000 courses through Coursera in 2021.

Andrew Ng and Daphne Koller, professors of computer science at Stanford University, established Coursera in 2012. Both the People’s Voice Winner (Websites and Mobile Sites Education) and the Webby Winner (Websites and Mobile Sites Education) awards were given to Coursera in 2014.

Course Name: Masters In Digital Marketing
Course Type: Online
Scholarships: N/A

MBA in Digital Marketing Course Syllabus

• Marketing in the digital world
• Digital Marketing Analytics
• Digital Media

Course Duration & Fee:

You can check their website for detailed information about the course duration and fee.

Contact Details:

E-mail: support@coursera.org

 

9. ESSEC Business School

ESSEC Business School’s Asia-Pacific Campus in Singapore offers an MBA program with a Marketing specialization that delves into the digital marketing domain. The curriculum combines theory and practice, emphasizing market research, customer analytics, and digital communication strategies. The program prepares students to become digital marketing leaders in diverse industries.

Course Name: MSc in Marketing Management and Digital
Course Type: Full Time
Scholarships: No

MBA in Digital Marketing Course Syllabus

• Consumer Behavior in Asia
• Consumer and Marketing Research
• Digital Marketing Strategy and Planning
• Sustainability Marketing Strategy
• Digital Marketing Analytics
• Luxury Brand Management
• Inbound and Content Marketing
• Social Media and Mobile Marketing
• Sustainability and Innovation in the
• Luxury Industry
• Retail Management in the Luxury Industry

Course Duration & Fees:

The duration of the course is for 1 year which includes an internship. Kindly contact the institute for the fee details

Contact Details:

Phone Number: +33134433000
Course Link – https://www.essec.edu/en/program/mscs/msc-marketing-management-and-digital/program/
Address : 3 Av. Bernard Hirsch, 95000 Cergy, France

 

10. IIM Skills

IIM Skills is a globally recognised institute that focuses on enabling training in a variety of fields such as marketing, writing, finance etc. IIM Skills has been one of the greatest online ed-tech colleges in India, with a presence in 23 Asian locations. 

They have successfully instructed 15000+ students and business professionals worldwide through their training and workshops delivered by industry professionals.

They also provide placement assistance and help students develop a respectable résumé. Industry professionals from IIM Skills will help you become an SEO expert and support you with landing jobs, creating your own firm, or being a freelancer.

Course Name: Master Certification in Digital Marketing
Course Type: Online 
Scholarships: No

MBA in Digital Marketing Course Syllabus

• Digital Marketing
• Introduction to WordPress
• SEO (Organic Marketing)
• SEM (Google Ads)
• Email Marketing
• Inbound Marketing
• Introduction to Social Media Channels
• Digital Marketing Strategy
• Introduction to Google Analytics, Social Media Analytics 
• Content Writing
• Media buying and planning
• Affiliate marketing
• Video Marketing
• Marketing Automation

Course Duration & Fees:

The duration of the course is for 5 months which includes 3 months of training and 2 months of paid internship. The fee for the same is USD 358

Contact Details:

Phone Number: + (91) 99 11 839503
Email: info@iimskills.com
Course Link – https://iimskills.com/digital-marketing/
Address: 312 3rd Floor H B Twin Tower 2, next to Starbucks Coffee, above IndusInd Bank, Netaji Subhash Place, Pitampura, New Delhi, Delhi 110034

 

11. upGrad

Founded in 2015, upGrad is South Asia’s largest high-tech company. They are one of the most prominent names in the realm of online learning platforms offering highly qualitative courses online through world-class universities.

upGrad offers an MBA degree program from Australia’s top B-School Deakin Business School (DBS). This program is designed to help you become the business leader of tomorrow while advancing in your career.

This program provides you with top-notch content in the form of videos, case studies, and projects from leading faculty and industry leaders. This program will help you develop business acumen and improve your decision-making and communication skills. After completing this MBA program, you will be able to advance in your career as a manager or leader in your chosen field.

Course Name: MBA Global
Course Type: Online learning.
Scholarship: No.

MBA in Digital Marketing Course Syllabus

• Marketing Management – I
• Business Communication
• Accounting & Finance
• Decision Sciences
• Project/ Assignment
• Business Economics
• Behavioral Science, HR, Business Law
• Marketing Management
• Innovation by Design
• Financing your Strategy
• International Business
• High Performing Organizations
• Global Capstone Project

Course Duration & Fees

The duration of this MBA program is 24 months and its fee is INR 5,50,000 (incl. taxes) without immersion.

Contact Details

Phone: 1800 210 2020
Email: customercare@upgrad.com

 

Career Opportunities After MBA In Digital Marketing In Singapore

Career opportunities after an MBA in Digital Marketing are growing rapidly in the world.

There are numerous career opportunities available for you after completing your Mba in Digital Marketing in Sargodh. Most established businesses, startups, and entrepreneurs are in a dire need of a professional digital marketer who can help them in maximizing the digital reach of their venture. MBA career opportunities are as diverse as the potential resources for marketing on the Internet. There has been a steady increase in MBA digital marketing jobs in India lately, especially after the covid period.

As you can see pursuing an MBA in digital marketing does a lot of wonders for your career.

To learn more about career opportunities after MBA, check out our blog dedicated to this very topic.

Here’s a table that will help you understand the most popular and in-demand digital marketing career options with an average starting salary in Singapore

Digital Marketing Role	Average Annual Salary in Singapore (USD)
Digital Marketing Manager	50,211
Social Media Manager	3,691
SEO Manager	5,196
Brand Manager	5,891
Data Analysts Manager	7,568
Growth Marketer	5,256
Content Strategist	4,080
Performance Marketing Manager	4,835
Influencer	4,602

 

FAQs: Frequently asked questions

Q1. Is MBA good for digital marketing?

Ans: Yes, an MBA can be beneficial for digital marketing as it provides a comprehensive understanding of business strategy, marketing principles, and data analysis, enhancing one’s skills and opportunities in the digital marketing field.

Q2. Which MBA course is best for digital marketing?

Ans: The best MBA course for digital marketing is one that offers specialized courses in digital marketing, data analytics, and strategic marketing, equipping students with the necessary skills for success in the digital marketing industry.

Q3. How long is digital marketing course in Singapore?

Ans: The duration of a digital marketing course in Singapore can vary depending on the program and level of study. Generally, it can range from a few weeks for short courses to several months for more comprehensive programs.

Q4. Can I get a job after MBA in digital marketing?

Ans: Yes, completing an MBA in digital marketing can open up various job opportunities, such as digital marketing manager, social media strategist, data analyst, or digital marketing consultant.

Q5. Digital Marketing course in Singapore University.

Ans: Singaporean universities offer various digital marketing courses, ranging from short-term certificates to full-time degree programs. These courses cover topics like SEO, social media marketing, data analytics, and online advertising.

Q. What’s the future of digital marketing?

Ans: Rapid growth in digital marketing benefits both people’s daily lives and those of businesses. There are already a lot of career opportunities available, and more will emerge soon.

 

Conclusion

In conclusion, pursuing an MBA in Digital Marketing in Singapore presents an excellent opportunity for aspiring marketing professionals to gain a competitive edge in the digital landscape. The comprehensive curriculum equips students with essential skills in data analysis, strategic marketing, and cutting-edge digital tools. 

Singapore’s dynamic business environment, coupled with the city’s status as a global tech hub, offers a fertile ground for hands-on learning and networking opportunities. With the increasing demand for digital marketing expertise, graduates of the program can expect a wide array of rewarding career options in diverse industries. 

Embracing this path can lead to a successful and fulfilling journey in the ever-evolving world of digital marketing.

We trust you enjoyed this blog! As we conclude, we look forward to meeting you in our next one. Happy reading until then!