Know the Best Institutes for MBA in Digital Marketing in Perth : The Career Guide

Everyone is familiar with digital marketing, which is advertising conducted online and through other digital technologies. These are the advertisements that appear while we browse social media on our mobile devices. Digital media and marketing have only been around for a very brief period of time, but they have already had an impact on marketing practices, allowing businesses to grow at an exponential rate. Let’s see how you can get an MBA in Digital Marketing in Perth.

Anyone with a cell phone, which is also simple to obtain, can easily access the rapidly expanding world of digital media. Digital marketing, as opposed to more conventional forms of advertising, enables us to communicate with a far larger worldwide audience.

Digital marketing has been on the rise especially due to the coronavirus pandemic. Many companies were forced to shift to online mediums and work from home, hence digital media. However, even in the aftermath, this effect has not disappeared. 

In fact, the usage of digital platforms by businesses to market their products has increased exponentially. This can be backed up by recent research conducted by Burning Glass Technologies, where it was observed that 4 out of 10 jobs now require digital marketing skills.

With the increasing number of internet users, it is clear that digital marketing is the best tool for reaching your audience as effectively as possible. This also stands true for Perth. Perth has immense potential for startups because of how less it has explored the world of digital media. 

Scope for MBA in Digital Marketing in Perth

Digital marketing allows us to reach a bigger audience more efficiently and affordably. Online advertising is more effective and less expensive than print advertising. For instance, it takes about 7 au$ to at most 30 au$ to get a popular social media page to post your advertisement. On the other hand, it can take up to 600 au$ to post your advertisement in the newspaper.

Australia has about 21.74 million Internet users or nearly 88% of the country’s total population. Clearly, Australia has a large market for digital marketing. Companies all over Australia have discovered that there would be a substantial impact of digital marketing on the profit of their own organization after seeing such engagement over the usage of the Internet. 

The need for digital marketing in Australia and for digital marketing strategists has therefore doubled as a result of the need to remain competitive in the market. Over the past five years, the need for talent in the fields of information technology and communication has surged by 60%, and the majority of those abilities are exported outside. Foreigners will never have such a connection to the local community meaning their Digital Marketing strategies can be easily overtaken.

College courses last for 2 years and focus on building general management and leadership skills in students, where the program is flexible to fit your schedule. These types of courses tend to have offline classes, where students can interact with each other and learn about the diversity in their class, and find new competition to better themselves. What’s more, an MBA from a well-reputed college assures you a placement where you can utilize your digital marketing skills.

This is your chance to start Digital Marketing, expand your business and get that MBA.

Source: Linkedin.com

Eligibility Requirements for MBA in Digital Marketing in Perth

In order to get admission into any of the top colleges in Australia, here are some requirements.

1. Bachelor’s Degree: Candidates must have earned a bachelor’s degree from an accredited university in any field.
2. IELTS: In order to obtain an Australian visa, students must obtain a decent IELTS score. For non-native English speakers to be admitted to a university, they must demonstrate their English language ability.
3. Work Experience: Although it is not required, candidates will benefit from having at least two to three years of work experience. Most institutions favor applicants with two to three years of relevant work experience.
4. GMAT Score: For admission to the MBA programme, the majority of Australian universities and colleges accept GMAT scores. If you want to pursue an MBA at a prestigious university, you must have a strong GMAT (The Graduate Management Admission Test) score. However, obtaining admission to an Australian university requires a GMAT score of at least 700.

Please note that for MBA admission, some Australian universities do not require GMAT scores. Before submitting an application for an MBA in Australia, candidates must review the admission requirements.

Because they place a greater emphasis on a candidate’s practical (job) experience, few colleges in Australia require the GMAT. Candidates must have maintained academic consistency and have received high grades in both high school and the bachelor’s programme, according to Australian universities’ requirements. 

Each university has its own set of requirements for admission. Depending on their prerequisites for admission, universities can be divided into three primary categories:

1. These universities make it obligatory for applicants to have a strong GMAT score, extensive work experience, and an IELTS score.
2. Applicants to these universities must either have a strong GMAT score or have both job experience and a strong IELTS score.
3. These universities solely admit students based on their academic performance and IELTS results.

If you are not eligible for an MBA in Digital Marketing, consider applying for an online course. IIDE Digital School offers an online course in Digital Marketing.

How to apply for MBA in Digital Marketing in Perth

Although applying for an MBA is a lengthy process, it is well worth the wait. Here is how to go about it

Research MBA programs

It will be crucial to explore several MBA programs before putting together your application materials in order to identify the universities best suited to assist you in achieving your objectives.

When looking for MBA programs, some aspects to keep in mind are as follows:

Program organization: Consider your logistical preferences, including the program’s normal completion time, the timing of the sessions, whether you wish to attend full- or part-time, and the program’s overall cost.

Course offerings: It may be useful to look for programs that have a good reputation in certain fields of study if you wish to specialize in a specific business sector, like nonprofit or health care.

Cultural fit: Consider the social and environmental factors that support your success and search for programs that are likely to foster and enhance it.

Verify MBA program prerequisites

Most MBA programs require applicants to hold an undergraduate degree because it is a graduate degree. There are some programs that demand additional prerequisite courses, such as expedited MBAs. Your undergraduate GPA will likely be taken into account by many MBA admissions committees when making their admissions decisions.

Submit your MBA application

You might be prepared to start the application process once you have chosen the programs that best fit your objectives and confirmed that you satisfy the requirements. Keep track of any deadlines in addition to the necessary paperwork. common application elements consist of Resumes, Official academic records, GMAT or GRE scores, Essays or a statement of purpose, Letters of recommendation, and Application fees.

After submitting your application, an admissions officer, faculty member, or another person connected to the program may invite you for an interview. While some institutions invite all applicants for interviews, others only speak with those that they plan to admit based on their application materials.

The interview

It is typically the final step in the application process, so the next time you hear from the admissions committee, it will be to inform you of the outcome of your application. 

Top 5 MBA in Digital Marketing Colleges in Perth in 2023

1. IIDE

IIDE is a one-of-a-kind institute that solely specializes in imparting digital marketing training, taught by expert digital marketers. Their programmes are designed to be multiple flexible programmes to match any learner’s objectives.

IIDE’s 11-month Post Graduation in Digital Marketing Program is one of the highly-rated MBA in Digital Marketing in Perth.

IIDE is a leading digital marketing institute in India. It is awarded as the best digital marketing institute by World Education Congress, IIDE offers varied digital marketing courses. 

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one.

Course Highlights

Course Syllabus

Course Faculty

Another USP of IIDE is that the trainers carry years of experience from the real industry. They have worked for big brands such as Asian Paints, Unilever, etc. You will be personally mentored by industry experts mentioned below.

Course Duration & Fees

IIDE’s Postgraduate Program in Digital Marketing is 11 months long and the fees are INR 5,95,000. You can avail of the 0% EMI Option as well starting at INR 25,000 per month. This may seem expensive but with the average starting salary of graduates being INR 4-5 LPA, the ROI is high. 

Scholarship Available

IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to INR 1,00,000 based on merit.  

IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning.

Placement Assistance

If you pursue IIDE’s PG Program in Digital Marketing, IIDE offers 100% guaranteed placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.

Contact Details

Phone No.: +91 96199 58615
Email ID: [email protected]
Website: iide.co/master-mba-digital-marketing/ 

2. Curtin University

Students who want to advance their knowledge in numerous marketing fields or develop the core abilities of digital marketing might consider specialization in digital marketing. Student’s grasp of the significance and value of digital marketing is deepened through the Specialisation.

In this Master of Business Administration specialization, students examine digital tactics, strategies, and processes, from defining and identifying key client segments to assessing the principles of efficient SEO and SEM strategies. 

Course Highlights

You will study the fundamentals of each digital channel, digital tactics, strategies, and procedures as you go through the Specialisation in digital marketing. You will have the chance to plan and implement an online marketing campaign (using Google Adwords) and learn how data analytics (using Facebook to Google Analytics) can be used to inform marketing decisions, in addition to identifying and articulating critical customer groups, evaluating the fundamentals of effective SEO and SEM strategies, and analyzing social media marketing campaigns.

Course Syllabus

• Social Media Marketing
• Storytelling and Digital Media
• User Experience Design
• Digital and Interactive Marketing
• Consumer Science and Innovation
• Big Data Analytics in Marketing

Course Duration & Fees

To know about the course duration and fees use the details given below to connect the institute.

Contact Details

Phone No: 1300 222 888
Website: https://www.curtin.edu.au/

3. University Of Melbourne

Graduates benefit from their unique Melbourne experience as they develop into well-rounded, considerate, and knowledgeable professionals that have a positive global influence.

The University of Melbourne has a prestigious record of excellence. Its approach promotes the top researchers, offers a fantastic student experience, and helps its worldwide partners.

Their goal is to create a thriving, equitable, and diverse university community that collaborates in a respectful manner to improve both the lives of its members and the world at large.

They are Australia’s top university and largest research university thanks to its workforce, research efforts, and international relationships.

Course Highlights

• Learn from industry experts
• Live practical training

Course Syllabus

You can visit their website and contact them to know the detailed course syllabus.

Course Duration & Fees

The duration of the course is either 18 months full-time or 3 years part-time. You can contact them to know about the fee structure.

Contact Details

Phone no: 13 MELB (13 6352)
International: +(61 3) 9035 5511
Website: https://www.unimelb.edu.au/

4. University of Technology Sydney

The University of Technology Sydney’s Master of Marketing program equips students with the theoretical and practical knowledge needed to analyze markets and develop strategies that are aligned with industry standards and best practices.

Course Highlights

The University of Technology Sydney’s Master of Marketing program offers students the chance to expand their knowledge in the following areas: social media marketing, digital marketing, advertising, communications, strategy and sales management, entrepreneurial marketing, product innovation management, new product development, channel management, business-to-business marketing, marketing research and analytics, pricing and revenue management, branding, and consumer insights.

The program has undergone modifications to increase its flexibility so that students can select a variety of pertinent subjects to aid in starting or advancing a marketing career across a wide range of sectors in Australia and abroad.

The training is in line with research-informed, application-focused instruction. It is intended to give students the tools they need to support their continued study and research in their pursuit of personal growth and successful careers in marketing. The Australian Marketing Institute’s (AMi) professional accreditation guarantees that graduates are prepared to work effectively with the body of knowledge that supports professional business practice.

Students who complete the course will have a solid understanding of contemporary marketing principles and how to implement techniques in the workplace. It may open doors to careers in market analysis, brand management, sales, product marketing, and digital marketing. Senior management jobs in business, government, and not-for-profit organizations are among the possible career paths.

Course Syllabus

• Buyer Behaviour
• Business Project: Marketing (Capstone)
• Brand Management  
• Digital Marketing for Managers
• Entrepreneurial Marketing Management

Course Duration and Fees

Duration: 18 months
Fees: 45,792 AUD per year

Contact Details

Phone No: (1300 275 887) or +61 2 9514 1222
Website: https://www.uts.edu.au/

5. Swinburne University of Technology

With the Swinburne University of Technology’s Master of Marketing, you’ll graduate with the comprehensive skills of a top-notch, socially conscious marketer with the ability to analyze, assess, create, and manage market possibilities in Australia and abroad.

Course Highlights

Our Master of Marketing courses at Swinburne University of Technology were developed and delivered in collaboration with business partners including DBM Consultants, Hammond Thinking, and CPM Australia to guarantee that your learning is current and applicable to the market.

You’ll gain a thorough understanding of target consumers and the best ways to interact with them, as well as skills for influencing behavior, communicating creatively on various digital platforms, and coming up with novel, unexpected, and disruptive solutions.

To build the creativity, strategic thinking, analytical, and technical abilities you’ll need to make your career what you want it to be, choose from 12 specializations and a wide selection of AGSE electives.

You will be prepared to take on executive roles in digital marketing, advertising, branding, consulting, market research, corporate communications, and customer experience. You will be able to approach marketing from a whole-of-business perspective.

Course Syllabus

You can check out their website or contact them using details below to know in-depth about the syllabus.

Course Duration and Fees

Duration: 24 months
Fees: 40,200 AUD per year 

Career Opportunities after MBA in Digital Marketing in Perth

The scope for MBA graduates in digital marketing is immense as most businesses, startups, and entrepreneurs are constantly looking out for professionals with expertise in digital marketing to maximize their digital reach. The resources for marketing on the Internet are also increasing, providing MBA graduates with diverse career options. Here is a list of some career opportunities available to graduates with an MBA in Digital Marketing in Perth.

1. Digital Marketing Manager

2. Content Strategist 

3. Social Media Manager

4. E-commerce Manager

5. Advertising Manager

As you can see an MBA in digital marketing be the key to unlocking a world of opportunities in your career. The average MBA salary in India is around INR 4-8 lakh and is expected to increase furthermore as the demand for digital marketing services increases.

For more information about career opportunities after completing an MBA, take a look at our dedicated blog post.

FAQ – Frequently Asked Questions

Q. What is Digital Marketing?

Ans: Digital marketing, also known as online marketing, is the advertising of brands to reach out and connect with potential customers via the Internet and other forms of digital communication. This is not limited to only email, social media, and web-based advertising, but also text and multimedia messages and more as a marketing channel.

Q. What is MBA?

Ans: The Master of Business Administration (MBA), a graduate-level degree with widespread recognition, helps students develop the abilities necessary for management and business careers.

This degree is sought after for further study in the field and is typically required to pursue manager-level positions.

Q. What are the requirements for an MBA?

Ans: If you plan to pursue an MBA, then there are certain conditions that you need to fulfill. Here are the most common MBA prerequisites –

• Bachelor’s Degree
• Work Experience
• Entrance Exam Scores
• Resume
• Recommendation Letters
• Essays
• Proof of English
• Interview 

Q. Which jobs are present in the field of Digital Marketing?

Ans: Search engine optimization experts, content marketers, social media managers, and other professionals are frequently hired by organizations that specialize in offering digital marketing services to other businesses.

Teams dedicated to in-house digital marketing: Many companies employ teams dedicated to in-house digital marketing, which may include personnel with the titles of email marketers, web designers, and paid advertising specialists.

Digital marketers who operate alone: Some digital marketers opt to work independently, providing their skills to a variety of clients as needed.

Q. What is the fee for an MBA in Digital Marketing?

Ans: Typical MBA courses specializing in Digital Marketing last for about 24 months and depending on the university can cost anywhere between 30000 AUD – 50000 AUD. 

Conclusion

Let’s summarise everything we’ve learned. Digital Marketing is fast growing and becoming the main source of advertisement for companies all around, whether it’s because of its reach the audiences, or because of its cost efficiency.

An MBA in Digital Marketing will allow you to learn everything there is about Digital Marketing and how you can utilize it fully to take your business to new heights. While the scope for Digital Marketing in Perth is increasing, it is all the more reason to try Digital Marketing there.

Still confused? Talk to our academic counselor at [email protected] or +91 9619958615 for a FREE counseling session where you can clear all your doubts regarding digital marketing.