Master’s in Business Administration (MBA) is a well-renowned degree that both freshers, as well as leaders, can apply to up-skill themselves. In the world of social media, there is no escape from digital marketing. Regardless of where you live, every person is connected to one digital platform. Thus, it is essential for a marketing enthusiast to do an MBA in digital marketing. The main focus of this blog is to discuss how a person can pursue MBA In digital marketing in UAE.
The following blog contains detailed information regarding the popularity, scope, eligibility criteria, career options, and how to apply for MBA in digital marketing in UAE. Right from start-ups to big companies, all businesses require digital marketing strategies to maintain and expand their revenues.
UAE is one of the fastest developing economies in the world with a lot of business and job opportunities. Every business-minded person should know about the significance of digital marketing and how it can be used to achieve a competitive advantage. To know more about the scope you can check out the IIDE blog on the Scope of Digital Marketing in India & Globally – COVID-19 Updated
Top 11 Institutions Offering MBA in Digital Marketing in UAE, 2024
Here we have mentioned the Top 11 Colleges for Pursuing an MBA in Digital Marketing in UAE in 2024.
| Institute | Course Duration | Course Fee | Google Reviews |
|---|---|---|---|
| IIDE – The Digital School | 6-11 months | EMI options from 6,096/month to 21,323/month | 4.7( 1,147 reviews) |
| Westford University | 1 year | N/A | 4.7 (543 reviews) |
| Ascencia Business school | 1 year | N/A | 4.9 (40 reviews) |
| Amity University | 12 months | AED 13,920 + 5% VAT. | 4.1 (652 reviews) |
| Curtin University | N/A | AED 28,875 | 4.3 9130 reviews) |
| University of Wollongong | 18-24 month | AED 9145 | 4.3 (573 reviews) |
| Herriot-Watt University | 1 year | AED 81900 | 4.5 9480 reviews) |
| University Of Dubai | 12-15 months | – | 4.4 (216 reviews) |
| Middlesex University | 2 years | AED 83,100 | 4.2 (820 reviews) |
| Eaton Business School | 12 months | AED 32,134 | 4.9 (409 reviews) |
| Simplilearn | – | – | 4.5 (4,745 reviews) |
1. IIDE- Indian Institute of Digital Education
IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the most highly-rated MBA in Digital Marketing globally.
Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life.
Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one.
Course Benefits
| 2 Specialisations | After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing. |
|---|---|
| 13+ Live Projects | Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies. |
| 28+ Industry Tools | In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc |
| 1-on-1 Mentorship | Students can book a personal mentoring session with a trainer to solve their doubts & questions. |
MBA in Digital Marketing Syllabus
| SUBJECTS | MODULES |
|---|---|
| Inbound Marketing | Introduction to Digital Marketing |
| Website Creation | |
| Search Marketing | |
| Outbound Marketing | Content Marketing |
| Social Media Marketing & Management | |
| Video Marketing | |
| Media Management & Automation | Advanced Forms of Digital Marketing |
| Integrated Marketing (Full Funnel Marketing) | |
| Managerial Skills & Soft Skills | Soft Skills |
| Agency Skills | |
| Compulsory Internship & Thesis | Internship & Mentoring |
| Specializations | Creative Strategy OR |
| Performance Marketing | |
| Capstone Project | Thesis-like Final Practical Project |
Course Faculty
Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing – Post Graduation Programme.
Course Duration & Fees
IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long and the fees are USD 7146.14. You can avail of the 0% EMI Option as well starting at USD 300.26 per month. This may seem expensive but with the average starting salary of graduates being USD 40,000 to 50,000 annually, the ROI is high.
Note: IIDE conducts weekday as well as weekend batches for their PG in Digital Marketing program.
Scholarship Available
IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to USD 1200.87 based on merit.
IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories-
Placement Assistance:
If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers assured placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.
Contact Details
Phone No.- +91 96199 58615
Email ID- admissions@iide.co
Website- iide.co/master-mba-digital-marketing/
2. Westford University
Westford University was established in 2009 and is offering more than 60 courses, out of which most are postgraduate courses. Presently they have trained more than 10,000 students from over 125 nationalities. This shows their diversity and exposure to networks all around the world. The university offers an MBA in digital marketing in UAE.
Course Name: MBA in Digital Marketing
Course Type: Online learning.
Scholarship: No
MBA in Digital Marketing Course Syllabus
The whole course is divided into the following modules
- Human Resource Management & Leadership
- Sustainable Business
- Finance for Business Leaders
- Strategic Management
- Socio-economic and Legal Framework
- Operations Management
- Organizational Psychology
- International Marketing Management
- Introduction to Business Analytics
- Research Methods
- Digital Marketing Fundamentals
- Social Media Marketing
Course Duration & fees
They offer a wide variety of courses and to know the fees you have to visit their website. The duration of the course is a year which can be done online.
Contact Details
Phone No– +971 555 2272114
E-mail– info@westford.org.uk
3. ASCENCIA Business School
ASCENCIA Business School is an international school that has trained more than 2000 students of over 20 nationalities. They offer various BBA, MBA, and DBA courses in management. They are well-known for their innovative teaching methods and for constantly exploring different opportunities. Its main is to provide quality education and cost-effective education to its students and maintain high academic standards.
Course Name: MBA in Digital Marketing
Course Type: Online learning.
Scholarship: No
MBA in Digital Marketing Course Syllabus
- Digital strategy formulation
- Digital planning
- Digital marketing analytics
- Customer relationship management
- Social media marketing
- Digital communications
Course fees and duration
The course duration is 12 months and for more information regarding fees please check out their website. It is important to note that the classes will be online as well on campus.
Contact Details
Phone No– +971 52 908 6650
E-mail- info@ascenciamiddleeast.com
4. Amity University Dubai
Amity University Dubai was established in 2011 as a part of Amity Education Group which has more than 175,000 students and over 6,000 teaching staff. It is an international university that has campuses all around the world.
Amity offers over 30 courses, including bachelor’s degrees, master’s degrees, computer science, fashion design, and Ph.D. programs, and more. They have a 700,000-square-foot campus with high infrastructure facilities like a running track, indoor swimming, sports court, and more.
Course Name: MBA in Digital Marketing
Course Type: Online learning.
Scholarship: No
MBA in Digital Marketing Course Syllabus
- Consumer behavior insights
- Strategic social media marketing
- Digital Entrepreneurship
- Digital Leadership
- Digital Business Analytics
- Search engine optimization
- Content marketing
- Capstone/Research project on the market
Course fees and duration
The course duration is 12 months divided into two semesters. The fee for the course is AED 13,920 + 5% VAT. For more information, check out their website. It is important to note that the classes will be online as well on campus.
Contact Details
Phone No– +971 9714 4554 900
E-mail– info@amityuniversity.ae
5. Curtin University
Curtin University was established in 1987 by John Curtin. Apart from education, they have developed a sense of community service to honor the values of the late John Curtin. They have values based on five pillars: Integrity, Respect, Courage, Excellence, and Impact. Moreover, they are also researching to solve real-life problems and contribute to a better society. The university offers courses par level of MBA in Digital marketing in UAE.
Course Name: Digital Marketing
Course Type: Online learning.
Scholarship: No
MBA in Digital Marketing Course Syllabus
- Analyzing social media campaigns
- Marketing big data analytics
- SEM Strategies
- Storytelling and digital media
- User experience design
- Digital Interactive Marketing
- Consumer Biometrics & Innovations
Course Duration & Fees
The fee for this course is AED 28,875. To know more about the course please check out their website.
Contact Details
Phone No– +971 04 245 2500
E-mail– info@curtindubai.ac.ae
6. University Of Wollongong
The University Of Wollongong is situated in UAE and has offered high-quality education with the top most qualified faculties for 30 years. They are one of the most prominent names in the education world in the country. It is one of the few universities offering an MBA in Marketing for students. The university offers MBA in digital marketing in UAE.
Course Name: MBA in Marketing
Course Type: Offline learning.
Scholarship: No
MBA in Digital Marketing Course Syllabus
- Accounting and financial management
- Operation management
- Organization behavior and management
- Principles of marketing management
Specialization subjects
- Consumer Behaviour
- Marketing communication
- Digital Marketing
- Social media marketing
- Marketing strategy
Course Duration and Fees
The duration of the course is 18-24 months and the fee is AED 9,415.
Contact details
Address: UOWD Building, Dubai Knowledge Park, Dubai, UAE
P.O. Box 20183
7. Herriot-Watt University
The MSc Computerised Showcasing will provide you with expert computerized promoting data and abilities that are sought after by executives from all business sectors and areas, and it is intended to position you as a promoting expert with computerized mastery.
Our MSc in Computerised Promoting prepares understudies for a career in advanced advertising by combining a sped-up prologue to promoting with a point-by-point comprehension of advanced advertising ideas and procedures. Their course is equivalent to an MBA in digital marketing in UAE.
Course Name: Masters Of Science in Digital Marketing
Course Type: Offline learning.
Scholarship: Yes
MBA in Digital Marketing Course Syllabus
Semester 1
- International Strategic Marketing
- Contemporary Consumers
- Digital Customer Experience
- Entrepreneurship and Creativity
- Databases and Information Systems
Semester 2
- Branding and Communications
- Digital Marketing Analytics
- Project Management
- Social Media Marketing
Course Duration and Fees
Educational expenses are recorded for the academic year 2022/2023. Charges for 2023/24 will be updated almost immediately. The course lasts two years. AED 81900*
Contact details
Address: Dubai Information Park, PO Box 38103, Dubai, UAE
Phone no. : +971 4 571 7000
8. University Of Dubai
The University of Dubai is the most Pioneering name offering and imparting education all over the country in online and offline modes to empower individuals with the skills and talent to acquire higher positions in their careers. The University of Dubai till now has trained thousands of students with a high-quality education. Those who are looking for an MBA in marketing can opt for their MBA in digital marketing to upgrade their skills and career. This course can be a great option for the locals looking for an MBA in digital marketing in UAE.
Course Name: MBA in Digital Marketing
Course Type: Online/ Offline learning.
Scholarship: No
MBA in Digital Marketing Course Syllabus
- Business Research Methods
- Managerial Economics
- Marketing management
- Accounting and Finance decisions
- Organizational Behaviour
- Ethics, CSR, Corporate governance
- Strategic Management
Concentration courses
- Digital Marketing Management
- Marketing promotion in the digital era
- E-Commerce and Analysis
- Thesis
Course Duration and Fees
The duration of the program is 12-15 months. To enquire about the course fee, call them using the contact information provided below.
Contact Details
Phone No.: +971 5566800
9. Middlesex University Of Dubai
Middlesex University of Dubai is one of the overseas campuses of the university based in London, UK. The university opened its campus in Dubai in 2005, and since then, only the university has been growing and making a name around the country with its extensive courses and learnings. The university offers an MSC in digital marketing for individuals looking to have a master’s in digital marketing.
Course Name: MSc in Digital Marketing
Course Type: Offline learning.
Scholarship: No
MBA in Digital Marketing Course Syllabus
- Digital Marketing Applications: Tactics and Trends
- Digital Marketing Strategy and Communications
- Digital Marketing Analytics
- Practitioners Perspective
- Marketing Analytics
- Customer Experience and Design
Course Duration and Fees
The duration of the program is 2 years part-time and 1 year full-time and the fee is AED 83,100.
Contact Details
Address: Dubai Knowledge Park, Blocks 15,16,17 P.O Box 500697, Dubai, UAE
10. Eaton Business School
Eaton Business School is one of the other leading institutes in UAE providing top-notch quality degree and educational programs all over the country through their online mode of education system. The institute offers an executive MBA in digital marketing in UAE and for nearby locals to help individuals excel in this field.
Course Name: Executive MBA in Digital Marketing
Course Type: Online learning.
Scholarship: No
MBA in Digital Marketing Course Syllabus
- International HRM
- Operation Management
- Strategic Chain management
- International Marketing management
- digital Marketing Fundamentals
- SMM
- Dissertation Project
Course Duration and Fees
The duration of the course is 12 months and the fee is AED 32,134.
Contact details
Address: Level 2 Tejarah 1, chamber of Commerce, Sharjah, UAE
11. Simplilearn
Simplilearn is one of the leading online platforms in the educational world providing plenty of online degrees, certifications, and advanced courses globally. The platform in collaboration with Prude University offers an Online boot camp in digital marketing that can skyrocket anyone’s career. This course is equivalent to an MBA in digital marketing in UAE.
Course Name: Online Bootcamp in Digital Marketing
Course Type: Online learning.
Scholarship: No
MBA in Digital Marketing Course Syllabus
- Digital Marketing Landscape
- Website Creation
- Behavioral Marketing
- SEO
- SEM
- SMM
- Email Marketing
- Content Marketing etc.
Electives
- Affiliate Marketing
- Blogging
- Prude Digital Marketing Masterclass
- Stukent digital Marketing Simternship etc.
Course Duration and Fees
The duration of the course is 8 months and for fee structure kindly contact them directly.
Contact details
Phone: 18002127688
Career Opportunities after MBA in Digital Marketing in UAE
Various Career opportunities open up after doing an MBA in digital marketing. Moreover, if you have developed a niche skill in digital marketing, both the opportunities and salaries will increase significantly. After Graduation, you can take up the challenges of becoming a digital marketing manager in MNCs, leading brands, and emerging firms. After an MBA in digital marketing, the average salary will be around 4575 AED per month. However, a person who becomes a specialist will have a salary of more than 7000 AED per month.
| Digital Marketing Role | Average Annual Salary in Abu Dhabi (AED) |
|---|---|
| Digital Marketing Manager | AED 22,200 |
| SEO Specialist | AED 2,832 |
| Assistant Brand Manager | AED 21,200 |
| PPC Analyst | AED 58,000 |
| Web Developer | AED 59,664 |
| Social Media Manager | AED 56,256 |
| Marketing Automation Specialist | AED 58, 643 |
| Content Marketing Manager | AED 53,554 |
How to apply for an MBA in Digital Marketing in UAE
A person can follow the mentioned application process to get admission to a digital marketing course
- Research the course offered by different universities and then select your dream college.
- Fill out their application form, which can be readily available on their website.
- After filling out the form, they will reach out to you within 1 or 2 weeks on the details given by you.
- If required there will be an entrance exam and/or personal interview round.
- After completing it, you will receive an admission offer letter.
However, it is important to note that different institutes may have different application processes. The above is just a general process that is followed in most cases.
FAQs or Frequently Asked Questions
Q1. Is there a demand for digital marketers in the UAE?
Ans: Yes, there is a high demand for people who are experts in digital marketing in UAE. In fact, UAE has one of the biggest markets globally, which opens up various opportunities for digital marketers.
Q2. Is doing MBA in Digital Marketing in UAE good?
Ans: Yes, UAE is one of the most Internet-savvy countries in the MENA region. Thus, an MBA in digital marketing in UAE has a lot of scope and opportunities in the future.
Q3. How much is the salary of a digital marketer in Dubai?
Ans: A digital marketer in Dubai earns an average of AED 4,575 per month. However, in the case of a highly skilled marketer, the salary will be a lot more.
Q4. In UAE, which is the best degree in digital marketing?
Ans: A Bachelor’s degree in marketing or advertising is preferable to know the basics of digital marketing. However, to get a more profound knowledge doing an MBA in digital marketing will increase a lot of scope for you in UAE.
Q5. A career in digital marketing is challenging, is it true?
Ans: It is neither true nor false. Digital marketing is not a challenging course to learn. However, it does take time, effort, and persistence to learn as any other course.
Conclusion
Due to the rise in the internet era, the scope of an MBA in digital marketing in the UAE has increased a lot. With the rise in start-ups and businesses in the UAE, job opportunities have increased significantly. People who are digital marketing experts are in high demand and earn good salaries. Thus, in this blog, we have stated the best institutes where a person can do an MBA in digital marketing in UAE. The top pick is IIDE, where industry experts teach students about the real-life applications of digital marketing with a relevant case study.
If you want to pursue an MBA in digital marketing with IIDE, you can apply here. There are many other good institutes in the UAE, which are mentioned in the blog. In conclusion, we can say that there is a lot of scope in doing an MBA in digital marketing in UAE because of the rise in its popularity and good career opportunities.
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