A Comprehensive Guide On Mba In Digital Marketing In Sydeny-The Career Guide

Updated on: Aug 7, 2023
MBA in Digital Marketing In Sydney-featured image

MBA is considered to be one of the most prestigious programs across the globe and is not only pursued by students and freshers but also by working professionals and industry leaders as well in order to equip themselves with the top trending skills and knowledge of the current business environment. With the rise in technological advancement and digitalization, Digital Marketing becomes the need of the hour for every company or organization if they want to get succeed in the current business environment.

And therefore, MBA in Digital Marketing is gaining a lot of popularity not only in Sydney, Australia but also across the whole globe. In this blog, we will discuss MBA in Digital Marketing in Sydney and will help the readers to understand the eligibility criteria, application process, career opportunities and scope of an MBA in Digital Marketing in Sydney 2023.

So before getting into the details of an MBA in Digital Marketing in Sydney, Let’s first understand the scope of digital marketing in Sydney.


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The Scope of Digital Marketing in Sydney

Australia is one of the biggest hubs of Digital Marketing agencies and companies and is also among one of the highest-growing nations in terms of GDP growth. So, the future of Digital Marketing in Sydney in terms of career growth is currently booming.

Also, Sydney is the best city in terms of job opportunities in the digital marketing field in Australia. Now, let’s look at the no. of job postings for a Digital Marketing Manager in Sydney.

So, it is quite evident from the above data itself that the job market in digital marketing is booming and there are numerous amount of job openings for both freshers as well as experienced professionals. The only thing that one needs to do in order to get a highly-paid job in Digital Marketing in Sydney is to get themself enrolled in an MBA-level Digital Marketing course.

Now, let’s quickly understand the eligibility requirements for pursuing an MBA in Digital Marketing in Sydney.

Eligibility Requirements for an MBA in Digital Marketing in Sydney:

Before applying for an MBA in Digital Marketing in Sydney, don’t forget to look at the eligibility requirements for the same. Refer to the below table to check the minimum eligibility criteria for pursuing MBA in digital marketing in Sydney-

Eligibility Criteria Minimum Requirements
Educational Qualifications An undergraduate degree from a recognized university
Work Experience 0-5 years (differs from institute to institute)
Entrance Exams GMAT, GRE, IIDE Admissions Test

In order to pursue an MBA in Digital Marketing in Sydney you need to be a graduate from any recognised university. The rest of the other requirements may defer from institute to institute. Hence, it is advised to check the basic requirement criteria of your desired University or college before applying for an MBA in digital marketing.

However, in case if you are still an undergraduate and are not eligible to apply for an MBA and want to kickstart your career in digital marketing then I will recommend you to get enrolled in a course that will really help you to get started with the basics of the digital marketing field.

Have a look at IIDE’s 4-month advanced online digital marketing course

The application process to apply for an MBA in Digital Marketing in Sydney:

Application Process to be followed-

  • Choose the institute and visit the website for which you want to apply for an MBA in Digital Marketing.
  • After choosing the institute fill out the application form with the correct details.
  • Once the application form is checked you may be asked to appear for the entrance exam, if not taken already.
  • Based on the applicant’s performance in the entrance exam if he/she will clear the cut-off list then he/she will be called out for the further rounds of GDPI.
  • After passing the entrance exam and the GDPI rounds the candidate will receive an offer letter which he/she needs to accept within a specified period of time.

So, this is the whole process for applying for an MBA in Digital Marketing in Sydney for any university or college. If you are serious for obtain an MBA in digital marketing then I have prepared a list of the top 5 institutes for pursuing an MBA in Digital Marketing in Sydney.

Top 5 MBA Colleges in Digital Marketing in Sydney 2023:

Although there are so many colleges/institutes that offer MBA in Digital Marketing in Sydney, however after plenty of research and reading about the student reviews, I have come across the top 5 MBA colleges/institutions that offer the latest and the best courses in digital marketing specialisation in 2023.


MBA in Digital Marketing in sydney -iide logo

IIDE’s 11-month MBA-level Postgraduate Program in Digital Marketing is one of the best MBAs in Digital Marketing in Sydney. IIDE Institute is also among one of the highest-rated full-time Digital Marketing training institutes globally.

Established in 2016, IIDE is one of the leading Digital Marketing institutes in India which offers the best digital marketing courses to its learners. It is also among the very few institutes in India that only specialize in giving training in Digital Marketing. And, therefore it is the best institute that offers flexible digital marketing courses to people across all walks of life.

Course Highlights:


2 Specialisations After a few months of basic training, two specialization choices are available for the students to opt for:
Creative Strategy
Performance Marketing.
13+ Live Projects Students will work on 12+ live projects wherein they will be trained to create and analyze various digital marketing strategies.
28+ Industry Tools Students will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc
1-on-1 Mentorship One-on-one mentorship training will be provided to each learner in order to give them personalized training and reviews.

Course Syllabus:

Inbound Marketing *Introduction to digital marketing
*search marketing
*Website creation
Outbound Marketing *Content marketing
*Social media marketing
*Video marketing
Media Management & Automation *More forms of digital marketing
*Integrated Marketing
Managerial Skills and Soft Skills *Soft skills
*Agency skills
Compulsory Internship & Thesis *compulsory 2 months internship and submits a final thesis-level project on a real-world brand.
Specialisations *Creative strategy or
*Performance marketing


Course Faculty:

The faculty that will give training in Digital Marketing is very well experienced and has worked in the top companies of the world. So, learning will become super easy and fun for the students here. 

Mention below is some of the IIDE’s top trainers 

MBA in Digital Marketing In Sydney-faculty

Course Duration & Fees:

IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long and the fees are INR 4,67,797 + Taxes. You can also avail of a 0% EMI payment option for paying your fees in instalments.

Scholarship Available:

IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to INR 80,000 based on merit.

Placement Assistance:

If you are opting for IIDE’s MBA-level PG Program in Digital Marketing, IIDE will offer you 100% guaranteed placement based on the individual’s performance. These are some of the IIDE’s alumni who work at some of the top brands in the world.

MBA in Digital Marketing In Sydney-placement partners


Contact Details:

Phone No.- +91 96199 58615

Email ID- [email protected] 

Website- iide.co/master-mba-digital-marketing/the 

2. University of Technology Sydney (UTS)

 MBA in Digital Marketing in Sydney- UTS logo

UTS is one of the best universities in Australia under 50 years of age, It is one of the top 150 universities across the globe. It offers over 500+ courses across a variety of study areas like Business, Communication, Education, Engineering and Information Technology to students at different education levels like undergraduate, graduate and research levels. 

UTS Masters of Digital Marketing course is an Online course which is specifically designed for professionals who wants to gain an upper hand in the field of digital marketing. If you are someone who loves to take business decisions based on a data-driven approach then UTS is the best place for you to get exposure to various digital marketing tools and techniques. 

Course Highlights:

Duration 12 months (minimum)*
Course Level Masters degree
Subjects 12 subjects.
Study Mode 100% online
Type of University Public

Course Syllabus:

The course comprises a total of 72 credit points and consists of a combination of ten core and two elective subjects.

Course completion requirements & subject names-

  1. Digital Marketing Today.
  2. Digital Consumer Behaviour.
  3. Data-Driven Marketing.
  4. Branding In The Digital World.
  5. Digital Marketing (Level-2)
  6. Digital Marketing (Level-3)
  7. Customer Analytics.
  8. Managing Digital Offerings and Innovation.

(Please refer to the UTS website for more information related to the course.)

Eligibility Criteria:

The eligibility requirements for Indian students are:

  • Successful completion of Higher Secondary School Examination (10+2) from any educational boards (CBSE/CISCE/State Boards)
  • A UTSrecognised bachelor’s degree in Marketing (or a related business discipline e.g. Commerce or Management).
  • Applicants who have a bachelor’s degree in a non-business related field/discipline, must possess an experience of at least 2 years in the marketing field.
  • Apart from this English proficiency test scores are required as per programmes like IETLS, and TOEFL (may not require for some universities or courses).

Documents Needed:

To apply to UTS courses, students need to submit supporting documents with their application at the time of applying. These include

Fee Structure:

Fee varies depending on the course/programme and academic year. We encourage you to check the school/department’s website for the exact fee. On an avg. the fee for UTS Masters in Digital Marketing program will be approx. $3996 per subject.

Contact Details:

Website: studyonline.uts.edu.au/online-courses/master-digital-marketing

Telephone: 1300 477 423

E-mail: e[email protected]

3. Macquarie Business School

MBA in Digital Marketing in Sydney- IIDE logo

Established in the year 1964. Macquarie university comes in the top 1% of universities worldwide. This university has a good reputation to educate students and professionals in the field of Tertiary education, Business Management, Arts & Commerce and 42 other specialization fields also.

The Graduate Certificate in Digital Marketing course offered by Macquarie university will offer you very in-depth and advanced knowledge about the digital marketing ecosystem, you will also learn various tools which are needed to excel in the digital marketing world.

In short, it will give you good exposure to digital marketing strategies, various techniques & tools used in digital marketing and how to implement conceptual learnings into a practical approach in order to solve a business problem.

Course Highlights:


Duration 0.5 years
Course Level Graduate Certificate in Digital Marketing
Subjects 4 subjects.
Study Mode 100% online
Type of University Public


Course Syllabus:

The Course certificates and diplomas are comprised of essential units or a combination of essential units and electives. In order to qualify for course completion one must complete all 40 essential credit points.

There is a total of 4 subject units and each subject unit comprises 10 essential credit points-

  1. Digital Marketing Strategy (10 credit points).
  2. Managing Customer Experience (10 credit points).
  3. Social Media Marketing (10 credit points).
  4. Marketing Technologies (10 credit points).

(* In order to pass the course one needs to acquire all 40 credit points from each subject that are mentioned above).

(* Essential – A unit of study that must be completed to qualify for course completion).

Eligibility Criteria:

Simple steps for entry in Macquarie University digital marketing certificate course are:

For Indian Students

  • Students are required to have Australian level 7 bachelor’s qualification or recognized equivalent.
  • Overall score of at least 6.5 in IELTS with a minimum of 6.0 in each band.

For Foreign Students

  • AQF level 7 bachelor’s qualification in a related field or recognised equivalent.
  • 5 years of relevant managerial or professional work experience in a related field.

Application Process:

Steps to apply

  1. Decide your course.
  2. Check requirements.
  3. Prepare your documents/experience letters.
  4. Submit the application.

Documents required:

Following document copies are required

  • Your passport.
  • English proficiency test scores with evidence.
  • Academic qualification documents.

Fee Structure:

The fee for the whole program is depended on the course duration, units chosen, and credits approved on the basis of prior learnings and work experience.

  • Estimated fee is AUD $ 20,400 (Annual basis).
  • Estimated fee is AUD $ 510 (Fee per credit point).

(Please visit Macquarie University’s website for more information regarding the fee structure details)

Contact Details:

For General enquires-

Telephone:  +61 (2) 9850 7111

4. La Trobe University

MBA in Digital Marketing in Sydney- La Trobe University logo

La Trobe University was established in the year 1964 and is known to be one of the best universities in the world. It is ranked 201 in the Academic rankings of the world’s best universities by scoring an overall score of 4.4 on the scale. This university is best known for the innovative methods and techniques that they use to teach and train students in order to get upfront in all the aspects of education and training.

Today the digital economy is bringing a lot of change across all sectors like retail, education, finance, health, media & entertainment. Digital marketing is playing a huge role in driving the economies of all these sectors and therefore career scope in Digital marketing across all these sectors is increasing day by day. 

La Trobe University’s Master of Digital Marketing and Communication is a full-time 2 years PG level course which is ranked to be one of the best full-time PG level courses in the world.

Documents required:

  • Valid Passport.
  • Exam Scores of IELTS, GRE, TOEFL etc.
  • CV is required for MBA level programs both for freshers and as well as for experienced.

Fee Structure:

Domestic fees –  $60,800 total for 2 years.

International fees – $75,200 total for 2 years.

Contact Details:

Domestic Students-

Telephone: 1300 135 045

Website: Future Students Website

International Students-

Telephone: (+61 3) 6145 0033

5. The University of Melbourne

MBA in digital marketing in sydney - University of Melbourne logo

The University of Melbourne is a public research university located in Melbourne and was founded in the year 1853, it is the second oldest university in Australia and is known for providing world-class research and higher education in Australia. It is placed as the no. 1 university in Australia for the year 2023 and is also known for building national and international partnerships and worldwide research institutes.

This University connects the world’s thought leaders to find solutions to world problems in innovative ways.

Course Syllabus:


The Master of Digital Marketing course consists of 12 semester-length subjects comprising:

  • 3 core subjects (to be completed at the start of the program).
  • 4 discipline core subjects (to be completed after/alongside the core subjects).
  • 2 capstone subjects (to be completed at the end of the program).
  • 3 elective subjects (to be taken throughout the year).

Eligibility & Entry Requirement:

Applicant must have completed-

  • An undergraduate degree in marketing, business or commerce field with minimum of 70% marks.
  • Must study Statistics, Research methods, Analytics and econometrics if graduated from a non-marketing related field.
  • English language tests include IELTS, TOEFL and personal tests of English conducted by the university itself.


Contact Details:

Australia region:

13 6352

International regions:

+61 3 9035 5511

Email Melbourne University

Career Opportunities after MBA in Digital Marketing in Sydney:


With the rise of mobile phones and booming technology and with wide penetration of internet connection across the world digital marketing scope is booming right now with highest no. of job openings across various sectors. Career opportunities in this industry are so many right now that the demand for individuals is overpowering the supply. 

After you graduate with an MBA in Digital Marketing or an equivalent course, you will get a job at the managerial level in digital marketing agencies, leading brands, MNCs, and emerging startups.



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Frequently Asked Questions

Q. Is digital marketing in demand in Australia?

Ans: Australia’s various regions have a significant demand for digital marketers. Approximately 84% of digital marketers reside in major cities, compared to a 62% average for all occupations.

Q. How much does MBA digital marketing earn in Australia?

Ans: In Australia, the average yearly income for a digital marketing specialist is $83,192. The wage estimate is based on 2,215 reported salaries, which is a sizeable sample.

Q. How much do digital marketing jobs pay in Sydney?

Ans: In Sydney, the average yearly wage for digital marketing is $84,250.

Q. Which role in digital marketing is best?

Ans: Director. An expert marketer could apply for a director-level post after 7 years of expertise in digital marketing. Utilising information from the team and other marketing directors, a director of digital marketing will create a comprehensive long-term plan to achieve the objectives of the company.

Q. Which is the most effective stream for digital marketing?

Ans:  Adopting digital marketing strategies is becoming increasingly critical for companies if they want to be profitable and relevant. For graduates in commerce, there are several employment opportunities in digital marketing in India.


MBA in the Digital Marketing field is the top trending and is considered to be the most desired postgraduate program in a current business environment that will not only help you to upscale your career but will also help you to land up in a very high paid-salary job. So, if are a career-oriented person who wants to upgrade your skills and also wants to march forward in this digital marketing ecosystem world then get yourself enrolled in an MBA level PG course in Digital Marketing. I hope that this blog will help you choose the best MBA in Digital Marketing in Sydney. 

However, if you are still confused? Then please talk to our academic counsellor at [email protected] or +91 9619958615 for a FREE counselling session where you can clear all your doubts regarding digital marketing.


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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


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