A Comprehensive Guide On MBA In Digital Marketing In Sydeny-The Career Guide

Updated on: Apr 7, 2024
MBA in Digital Marketing In Sydney-featured image

MBA is considered to be one of the most prestigious programs across the globe and is not only pursued by students and freshers but also by working professionals and industry leaders as well in order to equip themselves with the top trending skills and knowledge of the current business environment. With the rise in technological advancement and digitalization, Digital Marketing becomes the need of the hour for every company or organization if they want to get succeed in the current business environment.

And therefore, MBA in Digital Marketing is gaining a lot of popularity not only in Sydney, Australia but also across the whole globe. In this blog, we will discuss MBA in Digital Marketing in Sydney and will help the readers to understand the eligibility criteria, application process, career opportunities and scope of an MBA in Digital Marketing in Sydney 2024

So before getting into the details of an MBA in Digital Marketing in Sydney, Let’s first understand the scope of digital marketing in Sydney.


Get Assured Placements - PG in Digital Marketing

Top 11 MBA Colleges in Digital Marketing in Sydney 2024

Although there are so many colleges/institutes that offer MBA in Digital Marketing in Sydney, however after plenty of research and reading about the student reviews, I have come across the top 11 MBA colleges/institutions that offer the latest and the best courses in digital marketing specialization in 2024.

Digital Marketing Institute Course Duration Course Fee Google Reviews
IIDE – The Digital School 6-11 months USD 7,150 4.8
University of Technology Sydney 2 years USD 2687.67 per year 4.3
Macquarie Business School 0.5 year The estimated fee is USD 9990.59 4.5
La Trobe University 2 years USD 39701.18 3.5
The University of Melbourne 18 months N/A 4.5
Henry Harvin Education 1 year N/A 4.1
Simplilearn 11 Months USD 7,800 4.3
Coursera N/A N/A 3.1
upGrad 2 years USD 66,000 3.2
IIM Skills 120 hours USD 3,588 + GST 4.8
SkillCircle 4 months USD 48,000 4.7


1. IIDE- Indian Institute of Digital Education


IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the most highly-rated MBA in Digital Marketing globally. 

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life. 

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one.

Course Benefits

2 Specialisations After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing.
13+ Live Projects Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies.
28+ Industry Tools In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc
1-on-1 Mentorship Students can book a personal mentoring session with a trainer to solve their doubts & questions.


MBA in Digital Marketing Syllabus

Inbound Marketing Introduction to Digital Marketing
  Website Creation
  Search Marketing
Outbound Marketing Content Marketing
  Social Media Marketing & Management
  Video Marketing
Media Management & Automation Advanced Forms of Digital Marketing
  Integrated Marketing (Full Funnel Marketing)
Managerial Skills & Soft Skills Soft Skills
  Agency Skills
Compulsory Internship & Thesis Internship & Mentoring
Specializations Creative Strategy OR
  Performance Marketing
Capstone Project Thesis-like Final Practical Project

Digital Marketing Courses - IIDE Course Brochure
Digital Marketing Courses - IIDE Course Brochure

Course Faculty

Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing – Post Graduation Programme.

Course Duration & Fees 

IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long and the fees are USD 7146.14. You can avail of the 0% EMI Option as well starting at USD 300.26 per month. This may seem expensive but with the average starting salary of graduates being USD 40,000 to 50,000 annually, the ROI is high. 

Note: IIDE conducts weekday as well as weekend batches for their PG in Digital Marketing program.

Scholarship Available

IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to USD 1200.87 based on merit.  

IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories- 

Placement Assistance

If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers 100% assured placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.

mba alumni


Contact Details

Phone No.- +91 96199 58615
Email ID- admissions@iide.co
Website- iide.co/master-mba-digital-marketing/ 

2. University of Technology Sydney (UTS)

 MBA in Digital Marketing in Sydney- UTS logo

UTS is one of the best universities in Australia under 50 years of age, It is one of the top 150 universities across the globe. It offers over 500+ courses across a variety of study areas like Business, Communication, Education, Engineering and Information Technology to students at different education levels like undergraduate, graduate and research levels. 

UTS Masters of Digital Marketing course is an Online course which is specifically designed for professionals who wants to gain an upper hand in the field of digital marketing. If you are someone who loves to take business decisions based on a data-driven approach then UTS is the best place for you to get exposure to various digital marketing tools and techniques. 

Course Name: Master’s degree in Digital Marketing
Course Type: Online
Scholarships: N/A

MBA in Digital Marketing Course Syllabus

The course comprises a total of 72 credit points and consists of a combination of ten core and two elective subjects.

Course completion requirements & subject names-

  1. Digital Marketing Today.
  2. Digital Consumer Behaviour.
  3. Data-Driven Marketing.
  4. Branding In The Digital World.
  5. Digital Marketing (Level-2)
  6. Digital Marketing (Level-3)
  7. Customer Analytics.
  8. Managing Digital Offerings and Innovation.

(Please refer to the UTS website for more information related to the course.)

Course Duration & Fees

The duration of this Master’s Program In Digital Marketing is 2 Years and the fee varies depending on the course/programme and academic year. We encourage you to check the school/department’s website for the exact fee. On an avg. the fee for UTS Masters in Digital Marketing program will be approx. $4,116 per subject*

Contact Details:

Telephone: 1300 477 423
E-mail: enquire@studyonline.uts.edu.au
Address:  15 Broadway, Ultimo NSW 2007, Australia
Course Link: https://studyonline.uts.edu.au/online-courses/master-digital-marketing


3. Macquarie Business School

MBA in Digital Marketing in Sydney- IIDE logo

Established in the year 1964. Macquarie university comes in the top 1% of universities worldwide. This university has a good reputation to educate students and professionals in the field of Tertiary education, Business Management, Arts & Commerce and 42 other specialization fields also.

The Graduate Certificate in Digital Marketing course offered by Macquarie University will offer you very in-depth and advanced knowledge about the digital marketing ecosystem, you will also learn various tools which are needed to excel in the digital marketing world.

In short, it will give you good exposure to digital marketing strategies, various techniques & tools used in digital marketing and how to implement conceptual learnings into a practical approach in order to solve a business problem.

Course Name: Graduate Certificate in Digital Marketing
Course Type: Online
Scholarships: Yes

MBA in Digital Marketing Course Syllabus

The Course certificates and diplomas are comprised of essential units or a combination of essential units and electives. In order to qualify for course completion one must complete all 40 essential credit points.

There is a total of 4 subject units and each subject unit comprises 10 essential credit points-

  1. Digital Marketing Strategy (10 credit points).
  2. Managing Customer Experience (10 credit points).
  3. Social Media Marketing (10 credit points).
  4. Marketing Technologies (10 credit points).

(* In order to pass the course one needs to acquire all 40 credit points from each subject that are mentioned above).

(* Essential – A unit of study that must be completed to qualify for course completion).

Course Duration & Fees: 

The duration of this Master’s Program In Digital Marketing is 0.5 Years and the fee for Domestic Fee-paying Estimated fee is USD 9990.59 and International fee-paying is USD 13320.79

Contact Details:

Telephone:  +61 (2) 9850 7111
Address: 4 Eastern Rd, Macquarie Park NSW 2113, Australia
Course Link:  https://www.mq.edu.au/study/find-a-course/courses/graduate-certificate-of-digital-marketing


4. La Trobe University

MBA in Digital Marketing in Sydney- La Trobe University logo

La Trobe University was established in the year 1964 and is known to be one of the best universities in the world. It is ranked 201 in the Academic rankings of the world’s best universities by scoring an overall score of 4.4 on the scale. This university is best known for the innovative methods and techniques that they use to teach and train students in order to get upfront in all the aspects of education and training.

Today the digital economy is bringing a lot of change across all sectors like retail, education, finance, health, media & entertainment. Digital marketing is playing a huge role in driving the economies of all these sectors and therefore career scope in Digital marketing across all these sectors is increasing day by day. 

La Trobe University’s Master of Digital Marketing and Communication is a full-time 2 years PG level course which is ranked to be one of the best full-time PG level courses in the world.

Course Name: Master of Digital Marketing and Communication
Course Type: Full Time/Part Time
Scholarships: Yes

MBA in Digital Marketing Course Syllabus

  • Valid Passport.
  • Exam Scores of IELTS, GRE, TOEFL etc.
  • CV is required for MBA level programs both for freshers and as well as for experienced.

Course Duration & Fees

Domestic fees –  $60,800 total for 2 years.
International fees – $75,200 total for 2 years.

Contact Details:

Domestic Students- Telephone: 1300 135 045
International Students- Telephone: (+61 3) 6145 0033
Address: 255 Elizabeth St, Sydney NSW 2000, Australia
Course Link: https://www.latrobe.edu.au/courses/master-of-marketing


5. The University of Melbourne

MBA in digital marketing in sydney - University of Melbourne logo

The University of Melbourne is a public research university located in Melbourne and was founded in the year 1853, it is the second oldest university in Australia and is known for providing world-class research and higher education in Australia. It is placed as the no. 1 university in Australia for the year 2023 and is also known for building national and international partnerships and worldwide research institutes.

This University connects the world’s thought leaders to find solutions to world problems in innovative ways.

Course Name:  Master’s in Digital Marketing
Course Type:  Offline
Scholarships: N/A

MBA in Digital Marketing Course Syllabus


The Master of Digital Marketing course consists of 12 semester-length subjects comprising:

  • 3 core subjects (to be completed at the start of the program).
  • 4 discipline core subjects (to be completed after/alongside the core subjects).
  • 2 capstone subjects (to be completed at the end of the program).
  • 3 elective subjects (to be taken throughout the year).

Course Duration & Fees: 

The course duration is 18 months full-time / 3 years part-time and Kindly contact the institute for the fee details

Contact Details:

Phone: 13 MELB (13 6352)
+61 3 9035 5511
Address: The University of Melbourne Grattan Street, Parkville Victoria, 3010, Australia
Course Link: https://study.unimelb.edu.au/find/courses/graduate/master-of-digital-marketing/structure/


6. Henry Harvin Education

Digital Marketing Courses in Toronto - henry harvin education

Henry Harvin is a global Ed-tech company founded in 2013 by Kounal Gupta. It works with many companies and colleges as a training partner and education provider. With its program, it offers over 1200+ online courses in digital marketing, cyber security, Analytics, sales, Law, Management, and many more.

Course Name: Post Graduate Program in Digital Marketing
Course Type: Online (Full-time)
Scholarships: Available

MBA in Digital Marketing Course Syllabus

  • Initialization of digital marketing
  • Facebook Marketing
  • Google AdSense
  • Bing Webmaster
  • Lead Generation for Business
  • Website Planning

Course Duration & Fee

You can check their website for detailed information about the course duration and fee.

Contact Details

Phone: +1 209 382 3469
Email: support@henryharvin.com
Address: 8 The Green, Ste A, Dover, DE 19901, United States


7. Simplilearn

Mba In Digital Marketing In Santa Clarita - Simplilearn logo

Simplilearn in collaboration with Purdue University offers a digital marketing boot camp program in Los Angeles. This digital marketing boot camp course in Los Angeles is designed to help students learn digital marketing from the ground up. In this course, you will learn various techniques and strategies that will help you grow in your career. You will also learn various digital marketing strategies that you can use in a business to boost engagement as well as attract customers.

Through self-paced videos, live workshops, and hands-on projects, this digital marketing boot camp program in Los Angeles will help you learn various digital marketing skills and show you how to apply them to the workplace, regardless of your role or background. With the help of this immersive digital marketing boot camp, you will be able to accelerate your career in the field of digital marketing. You will also learn the basics of digital marketing as well as how to use various digital marketing tools such as Google Analytics, Similarweb, SEMRush, Mozbar, Ahrefs, Keyword Planner, YouTube Analytics, and more.

Course Name:  PG in Digital Marketing
Course Type: Online / Offline
Scholarships: Yes

MBA in Digital Marketing Course Syllabus

  • Induction Session for Purdue Digital Marketing Bootcamp
  • Introduction to Marketing
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing
  • Content Marketing and Email Marketing
  • Mobile Marketing
  • Web Analytics

Course Duration & Fees

The duration of this Post Graduate Program In Digital Marketing is 8 months and its total fee is USD 1,219.95 (Incl. taxes)

Contact Details

Phone: 1-844-532-7688
Course Link – https://www.simplilearn.com/advanced-digital-marketing
Address: QJR5+F6 Financial District, San Francisco, CA, USA


8. Coursera

MBA in digital marketing in Edmonton - Coursera logo

Coursera is a platform that offers a wide variety of courses. It provides online courses, certifications, and degrees in various areas in collaboration with universities and other organisations. About 150 colleges were thought to be offering more than 4,000 courses through Coursera in 2021.

Andrew Ng and Daphne Koller, professors of computer science at Stanford University, established Coursera in 2012. Both the People’s Voice Winner (Websites and Mobile Sites Education) and the Webby Winner (Websites and Mobile Sites Education) awards were given to Coursera in 2014.

Course Name: Masters In Digital Marketing
Course Type: Online
Scholarships: No

MBA in Digital Marketing Course Syllabus

  • Marketing in the digital world
  • Digital Marketing Analytics
  • Digital Media

Course Duration & Fees

You can check their website for detailed information about the course duration and fee.

Contact Details

E-mail: support@coursera.org


9. upGrad

Mba In Digital Marketing In Connaught Place - Vihar - upGrad logo

Founded in 2015, upGrad is South Asia’s largest high-tech company. They are one of the most prominent names in the realm of online learning platforms offering highly qualitative courses online through world-class universities.

upGrad offers an MBA degree program from Australia’s top B-School Deakin Business School (DBS). This program is designed to help you become the business leader of tomorrow while advancing in your career.

Course Name: MBA Global
Course Type: Online learning.
Scholarship: No.

MBA in Digital Marketing Course Syllabus

  • Marketing Management – I
  • Business Communication
  • Accounting & Finance
  • Decision Sciences
  • Project/ Assignment
  • Business Economics
  • Behavioral Science, HR, Business Law
  • Marketing Management
  • Innovation by Design
  • Financing your Strategy
  • International Business
  • High Performing Organizations
  • Global Capstone Project

Course Duration & Fees

The duration of this MBA program is 24 months and its fee is USD 6594.36 (incl. taxes) without immersion.

Contact Details

Phone: 1800 210 2020
Email: customercare@upgrad.com


10. IIM Skills

IIM Skills Site Logo

IIM Skills is a globally recognised institute that focuses on enabling training in a variety of fields such as marketing, writing, finance etc. IIM Skills has been one of the greatest online ed-tech colleges, with a presence in 23 Asian locations. 

They have successfully instructed 15000+ students and business professionals worldwide through their training and workshops delivered by industry professionals.

They also provide placement assistance and help students develop a respectable résumé. Industry professionals from IIM Skills will help you become an SEO expert and support you with landing jobs, creating your own firm, or being a freelancer.

Course Name: Master Certification in Digital Marketing
Course Type: Online 
Scholarships: No

MBA in Digital Marketing Course Syllabus

  • Digital Marketing
  • Introduction to WordPress
  • SEO (Organic Marketing)
  • SEM (Google Ads)
  • Email Marketing
  • Inbound Marketing
  • Introduction to Social Media Channels
  • Digital Marketing Strategy
  • Introduction to Google Analytics, Social Media Analytics 
  • Content Writing
  • Media buying and planning
  • Affiliate marketing
  • Video Marketing
  • Marketing Automation

Course Duration & Fees:

The duration of the course is for 5 months which includes 3 months of training and 2 months of paid internship. The fee for the same is USD 358

Contact Details:

Phone Number: + (91) 99 11 839503
Email: info@iimskills.com
Course Link – https://iimskills.com/digital-marketing/
Address: 312 3rd Floor H B Twin Tower 2, next to Starbucks Coffee, above IndusInd Bank, Netaji Subhash Place, Pitampura, New Delhi, Delhi 110034


11. SkillCircle

MBA in Digital Marketing in Dwarka-skills

SkillCircle, an employer specializing in education, has established itself as a leading pioneer in digital skill development, emphasizing economic independence and self-employment for all. They offer hybrid learning to their students.

Their MBA program in digital marketing and information technology has successfully trained over 25,000 students and encouraged them to explore non-conventional career paths.

Course Name: Master in Digital marketing.
Course Type: Hybrid learning.
Scholarship: No.

MBA in Digital Marketing Course Syllabus

  • Fundamentals & Foundation
  • Search Engine Optimisation
  • Performance marketing
  • Social media marketing
  • Personal Branding
  • Freelancing & Domain Flipping
  • Marketing Automation & Analytics
  • Mock Interviews

Course Duration & Fees

The program extends over 2 years, with 4 semesters each year. Each semester covers different modules, providing diverse practical experiences and real-life exposure. The fee of the program is around USD 3596.93

Contact Details

Phone: 98991 40180


Career Opportunities after MBA in Digital Marketing in Sydney

With the rise of mobile phones and booming technology and with wide penetration of internet connection across the world digital marketing scope is booming right now with highest no. of job openings across various sectors. Career opportunities in this industry are so many right now that the demand for individuals is overpowering the supply. 

After you graduate with an MBA in Digital Marketing or an equivalent course, you will get a job at the managerial level in digital marketing agencies, leading brands, MNCs, and emerging startups.

To learn more about career opportunities after MBA, check out our blog dedicated to this very topic.

Here’s a table that will help you understand the most popular and in-demand digital marketing career options with an average starting salary in Sydney

Digital Marketing Role Average Annual Salary in Sydney  (USD)
Digital Marketing Manager 59515.86
Social Media Manager 55630.63
SEO Manager 57118.77
Brand Manager 65780.55
Data Analyst 62665.18
Growth Marketer 63373.67
Content Strategist 61947.56
Performance  Manager 64312.00
Influencer 67868.78


Get Assured Placements - PG in Digital Marketing

Frequently Asked Questions

Q. Is digital marketing in demand in Australia?

Ans: Australia’s various regions have a significant demand for digital marketers. Approximately 84% of digital marketers reside in major cities, compared to a 62% average for all occupations.

Q. How much does MBA digital marketing earn in Australia?

Ans: In Australia, the average yearly income for a digital marketing specialist is $83,192. The wage estimate is based on 2,215 reported salaries, which is a sizeable sample.

Q. How much do digital marketing jobs pay in Sydney?

Ans: In Sydney, the average yearly wage for digital marketing is $84,250.

Q3. Career growth in MBA Digital Marketing?

Ans: In fact, 69.0% of businesses are currently investing in virtual media, and 77.4% are doing the same for websites. The demand for qualified people in the field is expanding as a result of increased rivalry among data-driven businesses, which bodes well for virtual marketers.

Q. Which role in digital marketing is best?

Ans: Director. An expert marketer could apply for a director-level post after 7 years of expertise in digital marketing. Utilising information from the team and other marketing directors, a director of digital marketing will create a comprehensive long-term plan to achieve the objectives of the company.

Q. Which is the most effective stream for digital marketing?

Ans:  Adopting digital marketing strategies is becoming increasingly critical for companies if they want to be profitable and relevant. For graduates in commerce, there are several employment opportunities in digital marketing in Sydney


MBA in the Digital Marketing field is the top trending and is considered to be the most desired postgraduate program in a current business environment that will not only help you to upscale your career but will also help you to land up in a very high paid-salary job. So, if are a career-oriented person who wants to upgrade your skills and also wants to march forward in this digital marketing ecosystem world then get yourself enrolled in an MBA level PG course in Digital Marketing. I hope that this blog will help you choose the best MBA in Digital Marketing in Sydney. 

However, if you are still confused? Then please talk to our academic counsellor at admissions@iide.co or +91 9619958615 for a FREE counselling session where you can clear all your doubts regarding digital marketing.


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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


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