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WhatsApp marketing involves leveraging the platform to reach customers directly through messages, groups, and broadcast lists. With over 487 million WhatsApp users in India, it’s a highly effective tool for brands to engage with their audience. 70% of consumers prefer interacting with businesses via WhatsApp, making it an essential channel for driving sales and customer engagement.
Kartik Mittal
Digital Marketing Trainer
Updated on: Jan 11, 2025
WhatsApp marketing involves using WhatsApp to communicate directly with customers, promote products or services, and build relationships. It’s a cost-effective way to reach a large audience with personalised messages, leveraging the app’s high engagement rates for better customer interaction and brand visibility.
To start WhatsApp marketing, create a WhatsApp Business account, set up a professional profile, build a contact list, and begin sending targeted messages. Utilise WhatsApp’s features like broadcast lists, groups, and automated messages to engage customers and promote your business effectively.
WhatsApp marketing offers direct communication with customers, high message open rates, and personalised engagement. It’s cost-effective and supports various media formats, making it a versatile tool for promoting products, providing customer support, and enhancing overall customer experience.
Build a contact list by encouraging customers to opt-in through incentives, such as discounts or exclusive content. Use social media, website forms, and in-store promotions to gather phone numbers, ensuring customers consent to receive marketing messages via WhatsApp.
Yes, WhatsApp marketing can be done for free using the WhatsApp Business app. It allows businesses to send messages, create broadcast lists, and engage customers without any cost, making it an ideal platform for budget-conscious businesses looking to market effectively.
Personalised, concise, and value-driven messages work best in WhatsApp marketing. Use engaging content, such as special offers, updates, and product recommendations, tailored to the recipient’s interests. Including images, videos, and links can also enhance message effectiveness.
Measure success by tracking metrics such as message open rates, response rates, and conversions. Additionally, customer feedback and engagement levels can provide insights into the effectiveness of your campaigns, helping refine your WhatsApp marketing strategy for better results.
Digital Marketing Trainer
Kartik is a certified digital marketer and an experienced marketing trainer with a strong passion for imparting knowledge in the field of digital marketing. As a marketing leader, he brings expertise in SEO (Search Engine Optimization), ASO (App Store Optimization), Website Development & much more. His curiosity and commitment to staying updated with industry trends have made him a dedicated digital marketing educator.
Kartik's dedication to teaching has led him to train over 35,000 students globally. His students range from engineers, MBA graduates, start-up entrepreneurs, marketing managers, and even those new to the world of digital marketing. His sessions have reached learners across India, Canada, Dubai, the USA, and other parts of the globe.
Kartik is committed to helping students and professionals alike understand the complexities of digital marketing, empowering them to advance their careers and businesses in this dynamic industry. His deep knowledge and practical approach have earned him a reputation as top 1% digital marketing trainer.