Looking for digital marketing courses in Potchefstroom? In this blog, we have penned down the top 5 Digital Marketing Courses in Potchefstroom, along with the course details including syllabus, duration and fees, to help you ascend your digital marketing skills.
Digital marketing has emerged as the fastest mode of marketing since the onset of the Covid-19 pandemic. Companies have been turning from traditional marketing methods to digital marketing and curating impactful strategies to attract a wider audience.
Moreover, the rapidly evolving marketing industry has significantly changed online consumer behaviour as people have come to realise the importance of digital marketing.
(Source: Linkedin.com)
Hence, the increasing number of internet users globally indicates that the digital marketing industry has a plethora of work opportunities available for you as a digital marketer.
If you are someone who has recently graduated and wants to pursue a postgraduate degree in digital marketing, check out this 11 month MBA in Digital Marketing – PG Program and earn a degree from the comfort of your home.
Quick Read
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Keeping in mind various factors such as duration, fees, placement assistance, top recruiters and course highlights, the top 3 digital marketing courses in Potchefstroom are:
- IIDE– Flexible digital marketing courses with industry relevance and 100% placement assistance.
- RCM Digital College – Real-world practice lessons
- Digital School of Marketing – Infographics Designed Specifically for Learning Outcomes
Now, let’s continue with the blog and understand the top 5 digital marketing courses in Potchefstroom with placements in detail.
List of Top 5 Digital Marketing Courses in Potchefstroom
Here’s an overview of the top 5 digital marketing courses in Potchefstroom, their duration, and the fees of the course.
| INSTITUTES | DURATION | FEES |
|---|---|---|
| IIDE – The Digital School | 4 Months | USD 1,360 |
| RCM Digital College | 3 Months | USD 1167 |
| Digital School of Marketing | 3-4 Months | N/A |
| Digital Marketing Institute | 8-10 Weeks | USD 1368 |
| The Knowledge Academy | 8 Hours | USD 565 |
1. IIDE – The Digital School
IIDE is India’s leading digital marketing institute. Since its inception in 2016, IIDE has set new standards for education around the globe. They have trained more than 2,35,000 learners globally in various aspects of digital marketing.
Taking a future-oriented approach to learning, IIDE ensures its students receive a customized, relevant curriculum that will help them upskill for their careers.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods.
IIDE offers a comprehensive Online Digital Marketing Course. A unique 3 teacher method is adopted by them to personalize the learning process. Here’s what it means.
3-Teacher Method via A 4-Step Methodology
Step 1: Start with Video Lectures
Step 2: Attend Live Online Sessions
Step 3: Book A Mentor
Step 4: In-Class Presentations
Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.
Here’s what students have to say about IIDE:
Course Syllabus
The course syllabus is divided into terms and modules that are taught in-depth to ensure a holistic understanding and training for each student.
| Term 1 | Introduction to Digital Marketing |
|---|---|
| Search Engine Optimization | |
| Key Performance Marketing Jargon | |
| Search Engine Marketing | |
| Campaign Planning | |
| Presentation Making | |
| Ecommerce | |
| Live Project: Search Marketing | |
| Term 2 | Content Strategy |
| Copywriting | |
| Canva | |
| Social Media Marketing Organic | |
| ORM | |
| Influencer Marketing | |
| Resume Making | |
| Interview Skills | |
| Live Project: Social Media Content Strategy | |
| Term 3 | Social Media Marketing Paid |
| Social Analytics | |
| Google Analytics | |
| Live Project: Social Media Advertising | |
| Final Project | |
Course Faculty
Each subject at IIDE is taught by a professional who has been working in the relevant industry practicing what they teach. Thus, students meet top industry experts and learn from them while also gaining insights into the corporate world.
Below mentioned are just a few of the trainers:
Our Students Work on Brands Like
Placement Partners
Certifications Offered
On completion of each module, IIDE will award you with a certificate of participation. This ensures 12 Certificates once you complete watching all modules. After which you are required to submit 7 Assignments & 1 Final Project.
On submission, you will be awarded a Certification in Advanced Digital Marketing. We also train our students to appear for Google’s Certification.
Sign up for a free masterclass by our Founder and CEO, Karan Shah, and learn the basics of digital marketing before you make a decision.
Intrigued to know more about this course? Here’s all you need to know about IIDE’s online digital marketing course. Watch this video highlighting the student life at IIDE before we delve into the course details.
Course Duration & Fees
The duration of the online digital marketing course is 3-4 months which comes down to approximately 12 hours per week. The fee for the course is USD 1,360 with a 0% EMI option available. (Note: The duration of the course has been upgraded to 4-5 months).
Contact Details
Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/
2. RCM Digital College
The RCM Digital College was established based on a country-wide need for skilled digital marketers. As digital technology advances, the college has recognised the importance of cultivating the skills necessary in the digital field.
Have a look at their online digital marketing course.
Course Syllabus
- Digital marketing
- Google Ads
- Search engine optimisation
- Social media marketing
- Web design
- Web development
- Animation design
- Mobile app development
Course Duration & Fees
RCM Digital College is #2 on our list of digital marketing courses in Potchefstroom. The duration of the course is 3 months and the fee is USD 1167.
Course Highlights
- Certifications
- Expert faculty
- Real-world practice lessons
- Placement assistance
Contact Details
Phone: 011 867 6380
Email: info@schoolofexcellence.co.za
3. Digital School of Marketing
The Digital School of Marketing (DSM) is South Africa’s well-known provider of digital marketing education. The educational institution is accredited by (MICT SETA) the Media, Information and Communication Technologies Sector Education, and Training Authority. In addition to this, they are also a member of the IAB South Africa.
The institute offers an extensive array of digital marketing courses, at the most competitive prices. All courses have easy and flexible payment options. All of the courses are comprehensively designed and suited to the demands of the digital marketing industry.
Course Syllabus
- WordPress
- Search Engine Optimisation
- Pay-Per-Click (PPC)
- Social Media Marketing Management
- Email Marketing
- Mobile Marketing
- Digital Marketing Strategy
- Digital Copywriting
- Content Marketing
- Marketing Management
Course Duration and Fees
Digital School of Marketing is #3 on our list of digital marketing courses in Potchefstroom. The course is offered for a duration between 3 and 4 months. To learn about their fees, kindly contact the institute using the contact information given below.
Course Highlights
- Slides With Digital Marketing Information Pertaining to Each Module and Subject
- Infographics Designed Specifically for Learning Outcomes
- Videos Designed Specifically for the Learning Programme
- Downloadable Ebooks of Every Lesson
- Earn While You Learn Certificates – After Successful Completion of Each Module You Will Be Awarded a Certificate
- Formative Assessments, Multiple Choice Questions and Summative Assessments
Contact Details
Phone Number: 0861428710
Email ID: info@digitalschoolofmarketing.co.za
4. Digital Marketing Institute
The Digital Marketing Institute gives you a certification that is recognized around the globe.
The Digital Marketing Institute has over 55,000 thousand members worldwide. Their curriculum is guided by a panel of Global Industry Advisory Champions. Given below are the details of the digital marketing course.
Course Syllabus
- Introduction to Digital Marketing
- Content Marketing
- Social Media Marketing
- Search Engine Optimization (SEO)
- Paid Search (PPC) Using Google Ads
- Display and Video Advertising
- Email Marketing
- Website Optimization
- Analytics Using Google Analytics
- Digital Marketing Strategy
Course Highlights
- Tutors with Industry Experience
- Student Support Team Available
- Flexible Learning
Course Duration and Fees
Digital Marketing Institute is #4 on our list of top digital marketing courses in Potchefstroom. The duration of the course is 8-10 weeks and the fee is USD 1368.
Contact Details
Phone Number: +1 917 6365832
5. The Knowledge Academy
The knowledge is a highly recognised institute globally with extensive experience in providing quality-infused learning solutions, delivering over 30,000 courses, in 1000+ locations, across 190 countries.
The academy has trained over 1 million students and also won many international laurels.
Given below are the details of the digital marketing course structure.
Course Syllabus
- What is Digital Marketing?
- Impact of Digital Marketing on Business
- Online Campaign Planning
- Digital Marketing Techniques
- Campaign Strategy
- Integrated Marketing
- Multi-Chanel Marketing
- Customer Experience (CX) Marketing
- User Experience (UX)
- Sitemaps and Wireframes
- Usability Testing
- Introduction to Mobile Marketing
- Advantages of Mobile Marketing
- Key Challenges in Mobile Marketing
- Success Factors in Mobile Marketing
- Developing a Customer-led Mobile Strategy
- Assessing the Role of Mobile Sites Vs. Apps
- Mobile User Acquisition
- Building Loyalty and Customer Retention Through Mobile Channels
- Tracking, Analytics, and Conversion Rate Optimisation
- Why Content is (Still) Pivotal?
- Developing Content for Different Customer Segments
- Content and SEO: The Power of ‘In-Bound Marketing’
- Developing a Content Plan
- Examples of Successful Content Strategies
- Introduction to Social Media
- Rise of Social
- How Social Media Helps Businesses?
- Key Players: Facebook, LinkedIn, YouTube, Twitter
- Successes and Pitfalls of Social Media
- Why Permission is Everything?
- How to Acquire Names and Email Addresses?
- Testing Email for Continuous Improvement
- E-Newsletters and Other Email Formats
- Broadcast and Delivery Considerations
- Successful Email Marketing: Case Studies
- Introduction to Search Engine Marketing
- Why is Search Engine Marketing So Crucial to Online Success?
- Integrating SEO and PPC for Optimum Results
- ROI through Integrated Marketing
- Best Practices for Achieving ROI
- Integrating Online and Offline Activity
- ‘Real-World’ Integrated Campaigns
Course Duration & Fees
The Knowledge Academy is #5 on our list of digital marketing courses in Potchefstroom. The duration of the digital marketing course is 8 hours and the fee is USD 565.
Course Highlights
- Immediate Access for 90 days
- Certificates on completion
- Case studies
- Exercise files
- Personal performance tool
- 24/7 Support
- Suits a busy Lifestyle & Independent Learners
- Train in the comfort of your home
- Interactive course
- Compatible on mobile, tablet and desktop
- Scenario-based learning
- Bookmarking ability
- Note-taking facilities
Contact Details
Phone: +27 800 780004
Email: info@theknowledgeacademy.com
These were the top 5 digital marketing courses in Potchefstroom for you to choose from to boost your digital skills. Let’s look at some of the commonly asked questions.
FAQs – Frequently Asked Questions
Q. Which is the best place to study Digital Marketing?
Ans: The best place to learn digital marketing is the Indian Institute of Digital Education. They offer an online advanced digital marketing course & an MBA-Level Post Graduation Program in Digital Marketing.
IIDE was awarded as “India’s Best Digital Learning Institute” by the Indian Education Congress and Awards 2020 and by the World Education Congress Awards 2021. The institute is also going global and raising the bar of imparting education all over.
Q. What is the fee for Digital Marketing Courses in Potchefstroom?
Ans: The fees for digital marketing courses in Potchefstroom on average range between USD 200 to USD 7000. However, the fees vary in different institutes depending on the packages chosen and the course duration. IIDE’s Online Digital Marketing course is for USD 971 + Taxes.
Q. What is the qualification for digital marketing courses in Potchefstroom?
Ans: No specific qualification is required to learn digital marketing. One can learn digital marketing anytime they want to upskill themselves. Although, a basic qualification of Class 12 passing for certification courses and a graduation degree for postgraduate courses is required.
Q. Is digital marketing a good career?
Ans: Digital Marketing has proven to be a highly lucrative career over the past few years due to its soaring demand. A heavy focus on conducting business online in this evolving market, along with a handsome salary and freedom to creatively showcase your talents are the key reasons to specialise in this skill-driven industry.
Q. Is the digital marketing course difficult?
Ans: The digital marketing course is not difficult. With the help of industry experts, live lectures, 1-1 on mentoring, and doubt clearing sessions IIDE makes it easier for students to understand every aspect of digital marketing while also helping them master the digital skills.
To Conclude
These were the top 5 digital marketing courses in Potchefstroom. As we look for new skills to develop and sharpen our knowledge in today’s world, learning about Digital Marketing becomes a prerequisite.
Are you someone who’s looking to ascend your skills from the comfort of your home? Check out IIDE’s short term certification courses in digital marketing. Connect with us at admissions@iide.co for a free counselling session so we can help you better understand what IIDE has to offer.
We hope the blog has helped gain insight and choose the most suitable institute for you. Let us know in the comments section below.
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