Looking for digital marketing courses in Potchefstroom? In this blog, we have penned down the top 5 Digital Marketing Courses in Potchefstroom, along with the course details including syllabus, duration and fees, to help you ascend your digital marketing skills. 

Digital marketing has emerged as the fastest mode of marketing since the onset of the Covid-19 pandemic. Companies have been turning from traditional marketing methods to digital marketing and curating impactful strategies to attract a wider audience. 

Moreover, the rapidly evolving marketing industry has significantly changed online consumer behaviour as people have come to realise the importance of digital marketing. The snapshot highlights the escalating number of internet users globally. 

Source: scope of digital marketing 

Hence, the increasing number of internet users globally indicates that the digital marketing industry has a plethora of work opportunities available for you as a digital marketer.  

If you are someone who has recently graduated and wants to pursue a postgraduate degree in digital marketing, check out this 11 month MBA in Digital Marketing – PG Program and earn a degree from the comfort of your home.

List of Top 5 Digital Marketing Courses in Potchefstroom

1. IIDE – The Digital School

IIDE is one of the leading institutes for digital marketing today. Awarded as the “Best Digital Marketing Institute” by the World Education Congress Awards 2021, IIDE is raising the bar of imparting education globally. We have trained more than 2,35,000 learners from countries like the USA, UK, Canada, Australia, UAE, and more.

IIDE is changing the way students learn today. We call it the futuristic way of learning. Unlike other traditional institutes, IIDE doesn’t encourage students to learn from outdated PPTs. We believe in a customized, concise, and real-world relevant curriculum. 

Online learning has given a new face to the education industry which has enabled enthusiasts to learn from experts located worldwide. With the mission to empower students from the best in the industry, here’s how IIDE is doing it.

IIDE also offers a comprehensive Online Digital Marketing Course with more than 13+ certifications with an advanced teaching methodology. 

Students learn from high-quality self-paced video courses curated and led by top industry professionals & experts. Trainers also schedule 1-on-1 mentoring sessions, and weekly live online sessions to solve doubts and queries in-depth, learn through fun activities and revise topics with students.

So if you wish to find out more about this course, continue reading, But first, watch this video to know about student life at IIDE.

Given below are the details of the course:

Course Syllabus

• Digital Scenario in India
• E-Commerce Marketing
• Search Engine Optimization (SEO)
• How to Monetize Your Blog
• Search Engine Marketing (SEM) – Google Ads
• Content Marketing
• Advance Content Strategy
• Design Essentials
• Social Media Marketing
• Influencer Marketing
• Brand Reputation Management
• Web Analytics
• Creative Strategy
• Media Planning
• Soft Skills
• Email Marketing
• App Store Optimization (ASO)
• Website Planning & Development
• AD Psychology
• Copywriting

Course Faculty

At IIDE, all digital marketing concepts are taught by industry professionals who practice those skills in the corporate world. Hence, students get a chance to learn from and meet with top industry experts, while also gaining insights into the corporate world. Below mentioned are a couple of the trainers: 

Course Duration and Fees

The duration of the online digital marketing course is 3-4 months which comes down to approximately 12 hours per week. The fee for the course is USD 971 + Taxes with a 0% EMI option available. (Note: The duration of the course has been upgraded to 4-5 months).  

This fee might sound a little bit on the higher side but have a look at the course highlights:

Course Highlights

• 40+ Hours of Video Learning
• 70+ Hours of Live Learning
• 20+ Industry Tools Mastery
• 7 Modular Assignments
• 13+ Certifications
• 8 Brand Projects
• 1-on-1 Mentoring
• 1 Final Project
• 100% placement assistance
• 250 + Hiring Partners
• 0% EMI Option
• Super Sessions
• Expert faculty
• Career guidance
• Learn from Experts
• Live Q&A
• Resume & Interview Training

Certifications Offered

On completion of each module, students are awarded a certificate of participation. Students receive up to 12 different certificates on completion of all modules. Students are required to submit 7 Assignments & 1 Final Project thereafter. 

On submission, a Certification in Advanced Digital Marketing will be awarded. We also train our students to appear for Google’s Certification. 

Here’s where our alumni work:

Here’s a sneak peek of what it is like studying at IIDE:

Also, do you want to know what it is like to learn from Mr Karan Shah, CEO and IIDE’s Founder himself? Sign up for a free masterclass led by him. Learn from the best and then make your decision.

Contact Details

Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/

 

 

2. RCM Digital College

 

The RCM Digital College was established based on a country-wide need for skilled digital marketers. As digital technology advances, the college has recognised the importance of cultivating the skills necessary in the digital field. 

Have a look at their online digital marketing course.

Course Syllabus

• Digital marketing
• Google Ads
• Search engine optimisation
• Social media marketing
• Web design
• Web development
• Animation design
• Mobile app development

Course Duration & Fees

RCM Digital College is #2 on our list of digital marketing courses in Potchefstroom. The duration of the course is 3 months and the fee is USD 1167.

Course Highlights

• Certifications
• Expert faculty
• Real-world practice lessons
• Placement assistance

Contact Details 

Phone: 011 867 6380 

Email: info@schoolofexcellence.co.za 

3. Digital School of Marketing 

The Digital School of Marketing (DSM) is South Africa’s well-known provider of digital marketing education. The educational institution is accredited by (MICT SETA) the Media, Information and Communication Technologies Sector Education, and Training Authority. In addition to this, they are also a member of the IAB South Africa. 

The institute offers an extensive array of digital marketing courses, at the most competitive prices. All courses have easy and flexible payment options. All of the courses are comprehensively designed and suited to the demands of the digital marketing industry.

Course Syllabus

• WordPress 
• Search Engine Optimisation 
• Pay-Per-Click (PPC) 
• Social Media Marketing Management 
• Email Marketing
• Mobile Marketing 
• Digital Marketing Strategy 
• Digital Copywriting
• Content Marketing 
• Marketing Management

Course Duration and Fees

Digital School of Marketing is #3 on our list of digital marketing courses in Potchefstroom. The course is offered for a duration between 3 and 4 months. To learn about their fees, kindly contact the institute using the contact information given below.

Course Highlights

• Slides With Digital Marketing Information Pertaining to Each Module and Subject
• Infographics Designed Specifically for Learning Outcomes
• Videos Designed Specifically for the Learning Programme
• Downloadable Ebooks of Every Lesson
• Earn While You Learn Certificates – After Successful Completion of Each Module You Will Be Awarded a Certificate
• Formative Assessments, Multiple Choice Questions and Summative Assessments

Contact Details

Phone Number: 0861428710

Email ID: info@digitalschoolofmarketing.co.za

4. Digital Marketing Institute

The Digital Marketing Institute gives you a certification that is recognized around the globe. 

The Digital Marketing Institute has over 55,000 thousand members worldwide. Their curriculum is guided by a panel of Global Industry Advisory Champions. Given below are the details of the digital marketing course.

Course Syllabus

• Introduction to Digital Marketing
• Content Marketing 
• Social Media Marketing 
• Search Engine Optimization (SEO) 
• Paid Search (PPC) Using Google Ads 
• Display and Video Advertising 
• Email Marketing 
• Website Optimization 
• Analytics Using Google Analytics 
• Digital Marketing Strategy

Course Highlights

• Tutors with Industry Experience
• Student Support Team Available
• Flexible Learning

Course Duration and Fees

Digital Marketing Institute is #4 on our list of top digital marketing courses in Potchefstroom. The duration of the course is 8-10 weeks and the fee is USD 1368.

Contact Details

Phone Number: +1 917 6365832 

5. The Knowledge Academy

The knowledge is a highly recognised institute globally with extensive experience in providing quality-infused learning solutions, delivering over 30,000 courses, in 1000+ locations, across 190 countries. 

The academy has trained over 1 million students and also won many international laurels.

Given below are the details of the digital marketing course structure.

Course Syllabus

• What is Digital Marketing?
• Impact of Digital Marketing on Business

• Online Campaign Planning
• Digital Marketing Techniques
• Campaign Strategy
• Integrated Marketing
• Multi-Chanel Marketing

• Customer Experience (CX) Marketing
• User Experience (UX)
• Sitemaps and Wireframes
• Usability Testing

• Introduction to Mobile Marketing
• Advantages of Mobile Marketing
• Key Challenges in Mobile Marketing
• Success Factors in Mobile Marketing
• Developing a Customer-led Mobile Strategy
• Assessing the Role of Mobile Sites Vs. Apps
• Mobile User Acquisition
• Building Loyalty and Customer Retention Through Mobile Channels
• Tracking, Analytics, and Conversion Rate Optimisation

• Why Content is (Still) Pivotal?
• Developing Content for Different Customer Segments
• Content and SEO: The Power of ‘In-Bound Marketing’
• Developing a Content Plan
• Examples of Successful Content Strategies

• Introduction to Social Media
• Rise of Social
• How Social Media Helps Businesses?
• Key Players: Facebook, LinkedIn, YouTube, Twitter
• Successes and Pitfalls of Social Media

• Why Permission is Everything?
• How to Acquire Names and Email Addresses?
• Testing Email for Continuous Improvement
• E-Newsletters and Other Email Formats
• Broadcast and Delivery Considerations
• Successful Email Marketing: Case Studies

• Introduction to Search Engine Marketing
• Why is Search Engine Marketing So Crucial to Online Success?
• Integrating SEO and PPC for Optimum Results

• ROI through Integrated Marketing
• Best Practices for Achieving ROI
• Integrating Online and Offline Activity
• ‘Real-World’ Integrated Campaigns

Course Duration & Fees

The Knowledge Academy is #5 on our list of digital marketing courses in Potchefstroom. The duration of the digital marketing course is 8 hours and the fee is USD 565.

Course Highlights

• Immediate Access for 90 days
• Certificates on completion
• Case studies
• Exercise files
• Personal performance tool
• 24/7 Support
• Suits a busy Lifestyle & Independent Learners
• Train in the comfort of your home
• Interactive course
• Compatible on mobile, tablet and desktop
• Scenario-based learning
• Bookmarking ability
• Note-taking facilities

Contact Details

Phone: +27 800 780004

Email: info@theknowledgeacademy.com

These were the top 5 digital marketing courses in Potchefstroom for you to choose from to boost your digital skills. Let’s look at some of the commonly asked questions. 

FAQs – Frequently Asked Questions

Q. Which is the best place to study Digital Marketing?

The best place to learn digital marketing is the Indian Institute of Digital Education. They offer an online advanced digital marketing course & an MBA-Level Post Graduation Program in Digital Marketing. 

IIDE was awarded as “India’s Best Digital Learning Institute” by the Indian Education Congress and Awards 2020 and by the World Education Congress Awards 2021. The institute is also going global and raising the bar of imparting education all over. 

Q. What is the Fee for Digital Marketing Courses in Potchefstroom?

The fees for digital marketing courses in Potchefstroom on average range between USD 200 to USD 7000. However, the fees vary in different institutes depending on the packages chosen and the course duration. IIDE’s Online Digital Marketing course is for USD 971  + Taxes. 

Q. What is the qualification for digital marketing courses in Potchefstroom?

No specific qualification is required to learn digital marketing. One can learn digital marketing anytime they want to upskill themselves. Although, a basic qualification of Class 12 passing for certification courses and a graduation degree for postgraduate courses is required. 

Q. Is digital marketing a good career?

Digital Marketing has proven to be a highly lucrative career over the past few years due to its soaring demand. A heavy focus on conducting business online in this evolving market, along with a handsome salary and freedom to creatively showcase your talents are the key reasons to specialise in this skill-driven industry.

To Conclude

These were the top 5 digital marketing courses in Potchefstroom. As we look for new skills to develop and sharpen our knowledge in today’s world, learning about Digital Marketing becomes a prerequisite. 

Are you someone who’s looking to ascend your skills from the comfort of your home? Check out IIDE’s short term certification courses in digital marketing. Connect with us at admissions@iide.co for a free counselling session so we can help you better understand what IIDE has to offer. 

We hope the blog has helped gain insight and choose the most suitable institute for you. Let us know in the comments section below.