5 Best Digital Marketing Courses in Pietermaritzburg To Upskill Your Digital Career

Updated on: Feb 15, 2022

Looking for digital marketing courses in Pietermaritzburg? In this blog, we have penned down the top 5 Digital Marketing Courses in Pietermaritzburg, along with the course details including syllabus, duration, and fees, to help you ascend your digital marketing skills

Digital marketing has emerged as the fastest mode of marketing since the onset of the Covid-19 pandemic. Companies have been turning from traditional marketing methods towards digital marketing and curating impactful strategies to attract a wider audience. As a result, there has been an escalation in the number of internet users worldwide.

The snapshot below highlights the increase in the number of internet users indicating the rapid growth of the global digital industry.  

Digital Marketing Course in PIETERMARITZBURG - scope of digital marketing

Source: scope of digital marketing 

A career in the digital field has immense opportunities available for you.

If you are someone who has recently graduated and wants to pursue a postgraduate degree in digital marketing, check out this 11-month MBA – Level Post Graduation in Digital Marketing program and earn a degree from the comfort of your home.

Quick Read

Don’t have the time to read the entire blog? Here’s the synopsis! 

Keeping in mind various factors such as duration, fees, placement assistance, top recruiters, and course highlights, the top 3 digital marketing courses in Pietermaritzburg are:

  • IIDE– Flexible digital marketing courses with industry relevance and 100% placement assistance.
  • Digital School of Marketing– South Africa’s well-known provider of digital marketing education.
  • Rosebank College– Deliver quality tertiary education to students across South Africa.

Now, let’s continue with the blog and understand the top 5 digital marketing courses in Pietermaritzburg.

Digital Marketing 101
 
 

List of Top 5 Digital Marketing Courses in Pietermaritzburg

Here’s an overview of the top 5 digital marketing courses in Pietermaritzburg, their duration, and their fee structure.

INSTITUTES Duration Fees
IIDE – The Digital School 4 – 6  Months USD 1,500 – 2,000
Digital School of Marketing 3 to 4 Months
Rosebank College 12 Months USD 1610
The Knowledge Academy 8 Hours USD 565
Digital Marketing Academy 5 Days

 

iide.co/blog/digital-marketing-courses-in-pietermaritzburg/

 

1. IIDE – The Digital School

IIDE-Site-Logo

IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses in India. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.

Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.

So, why do we rank IIDE #1 on the list?

Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.

They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.

Digital Marketing Courses - Indian & World Education Congress Awards

Digital Marketing Courses - Indian & World Education Congress Awards

Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods.

A unique teaching method is adopted by IIDE to personalize the learning process. Here’s what it entails.

Learning Methodology

Step 1: Start with Video Lectures

Step 2: Attend Live Online Sessions

Step 3: Book A Mentor

Step 4: In-Class Presentations

Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.

Digital Marketing Courses - IIDE Course Brochure
Digital Marketing Courses - IIDE Course Brochure

 

Courses Offered

IIDE offers the following online certifications in digital marketing:

Here’s a brief comparison of both the online courses:

Criteria ACDM PCDMS
Duration 4 Months 6 Months
Live Projects & Assignments 4 7
Certifications Offered Yes Yes
Placement Assistance Yes Yes
Interpersonal & Corporate Skills Yes Yes
Agency & Leadership Skills No Yes
Project Management No Yes
No Yes
No Yes

 

CTA 7
Digital Marketing Courses - IIDE Course Curriculum

 

Syllabus

Courses Modules Covered
Advance &
Professional Course
Foundation
● Brand Truth: Marketing Fundamentals
● Customer Journey: AIDA Funnel
● Presentation Skills
● Introduction to Agencies & Departments
Advance &
Professional Course
Search Marketing
● Website Basics
● Search Engine Optimisation
● Google Ads
● E-Commerce
● Corporate Soft Skills
● Reporting & Excel Training
Advance &
Professional Course
Social Marketing
● Social Media Organic
● Brand Reputation Management
● Social Media Paid
● Influencer Marketing
● Resume & LinkedIn Profile Building
Advance &
Professional Course
Growth & Analytics
● Lead Generation & Nurturing
● Google Analytics
● Capstone Project
● Interview Preparation
● Mock Interviews
Exclusively in
Professional Course
Planning & Strategy
● Media Planning
● Conversion Rate Optimization
● Customer Relationship Management
● Blogging, AdSense & Affiliate Marketing
● Freelancing Economics & Overview
● Portfolio & Personal Brand Building
Exclusively in
Professional Course
Agency Skills
● Art of Pitching
● Client Servicing
● Campaign Planning
● Project Management
● Harvard Multimedia Case Study
● Leadership & Conflict Resolution Skills
● Masterclass: Economics of Digital Marketing

 

Digital Marketing Courses - IIDE Course Curriculum
Digital Marketing Courses - IIDE Course Curriculum

 

Course Faculty

PCDMS Trainers

 

Marketing Tools You’ll Master

A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.

Some of the marketing tools IIDE learners will master are:

digitl marketing tools

 

AI Tools You’ll Master

With AI revolutionizing industries, it’s crucial to be proficient in AI tools. IIDE empowers its students with the expertise and knowledge to effectively leverage AI-powered tools for impactful marketing campaigns and maximized ROI.

IIDE AI Digital Marketing Tools

 

Placement Assistance

IIDE offers assured placement support to everyone who opts for it. Apart from connecting learners with big agencies & global brands, they also provide placement workshops such as AI based mock interviews, soft skills & agency skills training, etc to make you corporate ready.

Some of the brands where IIDE alumni have worked at are:

IIDE Placements

 

Here’s what students have to say about IIDE:

 

Course Duration and Fees

Here’s a table showing the duration and fees of the online digital marketing courses:

2
Digital Marketing Courses - IIDE Scholarships

 

Contact Details

Phone Number: +91 96199 58615
Email ID: [email protected]
Website: https://iide.co/online-digital-marketing-course/

2. Digital School of Marketing 

digital marketing courses in PIETERMARITZBURG - DSM logo

The Digital School of Marketing (DSM) is South Africa’s well-known provider of digital marketing education. The educational institution is accredited by (MICT SETA) the Media, Information and Communication Technologies Sector Education, and Training Authority. In addition to this, they are also a member of the IAB South Africa. 

The institute offers an extensive array of digital marketing courses, at the most competitive prices. All courses have easy and flexible payment options. All of the courses are comprehensively designed and suited to the demands of the digital marketing industry.

Course Syllabus

  • WordPress 
  • Search Engine Optimisation 
  • Pay-Per-Click (PPC) 
  • Social Media Marketing Management 
  • Email Marketing
  • Mobile Marketing 
  • Digital Marketing Strategy 
  • Digital Copywriting
  • Content Marketing 
  • Marketing Management

Course Duration and Fees

Digital School of Marketing is #2 on our list of digital marketing courses in Pietermaritzburg. The course is offered for a duration between 3 and 4 months. To learn about their fees, kindly contact the institute using the contact information given below.

Course Highlights

  • Slides With Digital Marketing Information Pertaining to Each Module and Subject
  • Infographics Designed Specifically Learning Outcomes
  • Videos Designed Specifically for the Learning Programme
  • Downloadable Ebooks of Every Lesson
  • Earn While You Learn Certificates – After Successful Completion of Each Module You Will Be Awarded a Certificate
  • Formative Assessments, Multiple Choice Questions, and Summative Assessments

Contact Details

Phone Number: 0861428710

Email ID: [email protected]

Learn From Asia’s #1
Digital Marketing Institute

AI-Based Curriculum

Dive in to the future with the latest AI tools

Placement at top brands and agencies

& more...
Watch Free MasterclassWatch Free Masterclass
IIDE Student

3. Rosebank College

digital marketing courses in PIETERMARITZBURG - Rosebank college logo

Rosebank College is an educational brand of The Independent Institute of Education (Pty) Ltd which is registered with the Department of Higher Education and Training as a private higher education institution. Since 2005, the college has delivered quality tertiary education to students across South Africa. 

Have a look at their digital marketing course structure.

Course Syllabus 

  • Digital Marketing Introduction 
  • Digital and Academic Literacies
  • Marketing
  • Introduction to Quantitative Thinking and Techniques
  • Marketing in the 21st Century
  • Work Integrated Learning
  • Introduction to Web Development

Course Duration & Fees

Rosebank College is #3 on our list of digital marketing courses in Pietermaritzburg. The duration of the digital marketing course is 12 months and the fee is USD 1610.

Course Highlights

  • Conceptual tools and practical techniques 
  • Hands-on experience
  • Expert faculty

Contact Details

Phone: 087 240 6457

Address: [email protected]

4. The Knowledge Academy

digital marketing courses in PIETERMARITZBURG - the knowledge academy logo

The Knowledge Academy is a highly recognized institute globally with extensive experience in providing quality-infused learning solutions, delivering over 30,000 courses, in 1000+ locations, across 190 countries. 

The academy has trained over 1 million students and also won many international laurels.

Given below are the details of the digital marketing course structure.

Course Syllabus

  • What is Digital Marketing?
  • Impact of Digital Marketing on Business
  • Online Campaign Planning
  • Digital Marketing Techniques
  • Campaign Strategy
  • Integrated Marketing
  • Multi-Chanel Marketing
  • Customer Experience (CX) Marketing
  • User Experience (UX)
  • Sitemaps and Wireframes
  • Usability Testing
  • Introduction to Mobile Marketing
  • Advantages of Mobile Marketing
  • Key Challenges in Mobile Marketing
  • Success Factors in Mobile Marketing
  • Developing a Customer-led Mobile Strategy
  • Assessing the Role of Mobile Sites Vs. Apps
  • Mobile User Acquisition
  • Building Loyalty and Customer Retention Through Mobile Channels
  • Tracking, Analytics, and Conversion Rate Optimisation
  • Why Content is (Still) Pivotal?
  • Developing Content for Different Customer Segments
  • Content and SEO: The Power of ‘In-Bound Marketing
  • Developing a Content Plan
  • Examples of Successful Content Strategies
  • Introduction to Social Media
  • Rise of Social
  • How does Social Media Help Businesses?
  • Key Players: Facebook, LinkedIn, YouTube, Twitter
  • Successes and Pitfalls of Social Media
  • Why Permission is Everything?
  • How to Acquire Names and Email Addresses?
  • Testing Email for Continuous Improvement
  • E-Newsletters and Other Email Formats
  • Broadcast and Delivery Considerations
  • Successful Email Marketing: Case Studies
  • Introduction to Search Engine Marketing
  • Why is Search Engine Marketing So Crucial to Online Success?
  • Integrating SEO and PPC for Optimum Results
  • ROI through Integrated Marketing
  • Best Practices for Achieving ROI
  • Integrating Online and Offline Activity
  • ‘Real-World’ Integrated Campaigns

Course Duration & Fees

The Knowledge Academy is #4 on our list of digital marketing courses in Pietermaritzburg. The duration of the digital marketing course is 8 hours and the fee is USD 565.

Course Highlights

  • Immediate Access for 90 days
  • Certificates on completion
  • Case studies
  • Exercise Files
  • Personal performance tool
  • 24/7 Support
  • Suits a busy Lifestyle & Independent Learners
  • Train in the comfort of your home
  • Interactive course
  • Compatible on mobile, tablet, and desktop
  • Scenario-based learning
  • Bookmarking ability
  • Note-taking facilities

Contact Details

Phone: +27 800 780004

Email: [email protected]

5. Digital Marketing Academy

digital marketing courses in PIETERMARITZBURG - the digital academy logo

Digital Marketing Academy was founded in 2011 by Dylan Kohlstädt. The institute has 20+ skilled trainers offering quality training in digital marketing. 

Have a look at their digital marketing course structure. 

Course Syllabus

  • Digital Strategy (Morning) and Email Marketing (Afternoon)
  • Social Media Marketing
  • Web Design, SEO, WordPress, Google Analytics, And Usability Testing
  • Online Advertising, Google Adwords, Testing and Tracking, Report Reading, Briefing

Course Duration and Fees

Digital Marketing Academy is #5 on our list of digital marketing courses in Pietermaritzburg. It is offered for a duration of 5 days. To learn more about their fees, contact them using the contact information given below.

Course Highlights

  • An Introduction to Digital Marketing, Marketing Strategy and Your Online Customers.
  • Social Media Marketing and Strategy, and Overview of Social Media in RSA, The Top Social Media Channels in RSA, Content Marketing and Blogging.
  • Email Marketing, Data Mining and MailChimpEffective Website and eCommerce Website Design, Google Analytics, Search Engine Optimisation (SEO), User Testing.
  • Online Advertising, AdWords, Testing and Tracking.
  • Practical work required after each course, put what you’ve learned into practice.
  • Plus a ton of resources, tools and templates.

Contact Details

Phone Number: +27 21 554 2498

Email: [email protected]

These were the top 5 digital marketing courses in Pietermaritzburg for you to choose to upskill your digital career. Let’s look at some of the commonly asked questions.

 
 
Digital Marketing 101

FAQs – Frequently Asked Questions

Q. Which is the best place to study Digital Marketing?

The best place to learn digital marketing is the Indian Institute of Digital Education. They offer an online advanced digital marketing course & an MBA-Level Post Graduation Program in Digital Marketing. 

IIDE was awarded as “India’s Best Digital Learning Institute” by the Indian Education Congress and Awards 2020 and by the World Education Congress Awards 2021. The institute is also going global and raising the bar of imparting education all over.

Q. What is the most important skill in digital marketing?

The most important skill a digital marketer should have is good communication skills. This includes variables such as building trust, getting your message across, and building relationships. Good communication skills can help you in crafting an impactful message as well as get it to your customers in a clear, concise, interesting, and relevant way.

Q. What is the Fee for Digital Marketing Course in Pietermaritzburg?

The digital marketing course fees in Pietermaritzburg on average range between USD 200 to USD 7000. However, the fees vary in different institutes depending on the packages chosen and the duration of the course. IIDE’s Online Digital Marketing course is for USD 971  + Taxes. 

Q. Is digital marketing a good career?

Digital Marketing has proven to be a highly lucrative career over the past few years due to its soaring demand. A heavy focus on conducting business online in this evolving market, along with a handsome salary and freedom to creatively showcase your talents are the key reasons to specialize in this skill-driven industry.

Q. What are the job opportunities in digital marketing for freshers?

There are numerous job opportunities in digital marketing for freshers, some of them are mentioned below:

  • Social Media Marketing Executive 
  • Digital Marketing Executive
  • SEO Executive
  • SEM Executive
  • Content Marketing Executive
  • Web Development Executive
  • Email Marketing Executive

You must check out our blog on the top 7 digital marketing jobs for freshers for detailed information with some tips on how to get a digital marketing job as a fresher.

To Conclude

These were the top 5 digital marketing courses in Pietermaritzburg. As we look for new skills to develop and sharpen our knowledge in today’s world, learning Digital Marketing can be extremely beneficial and can help you master several digital marketing techniques and tools in depth.

In our opinion, you should check out IIDE’s  Online Digital Marketing Course in India and learn the in-demand skills required in the digital industry from the safety of your home. With guaranteed placements, the latest curriculum, and amazing trainers, IIDE’s course is worth taking!

We hope the blog has helped gain insight and choose the most suitable institute for you. Let us know in the comments section below. 

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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